Video Production – Learn video production tips and techniques for producing video content for the internet. All about creating online video and publishing video specifically for the internet. Tips on video production for internet video publishing as well as coverage of many video production companies and filmmaker networks.
I’ve often made the assertion that quality video production is important for successful online video marketing. Sure, some viral videos aren’t the most professional when it comes to the video production aspects, but, if you plan to produce your own videos for marketing your business, why not shoot for the best.
Not sure what you should be doing to get the most out of your YouTube presence? Well, YouTube can help with some free webinars.
Back in June, I wrote about some survey results published by Marketing Sherpa where 73% of video marketers indicated that interactive video functionality has a positive effect on the effectiveness of a video ad message (again, I wonder about the other 27% but…). At ReelSEO, we know that incorporating interactivity within video is one of the best ways to bolster and measure conversion for a business or marketing objective. Interactivity, when done properly, can also lead to an increase in viewer engagement. As evidenced by the survey results, online video marketers want more interactive video functionality.
Every once in a while, the Internet does something completely unpredictable and amazing. And I love it. I love when someone pushes the envelope with online video and does something truly unique.
There have been plenty of these trailblazers. The LonelyGirl15 guys were really the first to take the idea of user-generated videos and fake them in a convincing way (granted, fake “reality” is not a unique concept, but uploading fake “real” video diaries to YouTube was… at least at the time).
Think it’s too expensive to start marketing your business using online video? Think it’s too complicated to start marketing your business using online video? Nope and nope. Use the powerful one-two punch of the Flip camcorder and Animoto to make stunning video on a shoestring budget.
Recently we’ve had some readers asking questions about my recent interview with attorney Mark Rosenberg on “right of publicity” video issues with online video marketing. Questions such as: How can you get permission from large crowds to be in a video? Is the business or venue owner’s consent enough or not? How can patrons be made aware of video recording on the premises, that protects yourself? I asked Mark for a follow-up interview to these questions, and now you can read all of his answers here!
If there are any non-technical folks out there that have been wondering what the heck the difference is between FLV (Flash Video) and SWF (Shockwave Flash) file formats, you are in luck. In this short video from Sorenson Media, Technical Support Specialist Jeff Udall provides a quick overview and helps to explain how FLV and SWF formats work together to create the Adobe Flash online video experience.
YPG Canada has partnered with Advideo to produce the online video ads for SMBs that advertise with the Yellow Pages Group’s Canadian online business directories.
Ogg Theora, the magical, mystical, savior of the online video movement? Tapped to be part of the Open Video Standards and set to take its position at center stage in the push for widespread online video acceptance, but is it all it can be and is it all that we need?
With more than 8000 independent filmmakers, and an online video offering perfectly catered for SMBs, Turnhere has successfully formed partnerships with many high-volume sales channel partners and publishers like Yellowpages.com, Superpages and Citysearch. In fact, business has been so good according to their COO, John McWeeny, that they decided to “productize” their video offering and lower the barrier so that others that may not typically qualify for a full-fledged partnership, might begin to offer and monetize the TurnHere video services.
Can a pocket digital camcorder produce “business-quality” online video? In other words, be what I call, a “bizsumer” camcorder? ” The following video is a little test I did using the new Flip Ultra HD camcorder, where I provide some tips on how to get the best image quality out of it, and make up for its poor audio controls.
Can businesses today really create sustainable revenue and long-term profit around regularly publishing professional-quality online video, and keep their production costs well below the standards of broadcast-quality? Yes, if they’re willing to be what I call “videoratis” - a video professional and publicist skilled at more than one job that relates to their business and their online community.
