Video Technology

Video Technology – Our look at streaming video technology, both today and in the future. You’ll read about online video and mobile video – production, video publishing technologies, streaming video delivery technology, etc… etc…

Understanding The Life Of Video Metadata From Production To Publishing & Why It’s So Important

Understanding The Life Of Video Metadata From Production To Publishing & Why Its So Important

When we usually refer to "metadata" with regard to video, we're talking about all the textual information that accompanies a video and helps search engines better understand the content as well as helps users find a video on the internet.  As an example, in the …

Five Benefits of Integrating Video into Your Website’s CMS: Brightcove Bright Ideas

Five Benefits of Integrating Video into Your Websites CMS: Brightcove Bright Ideas

Many website owners struggle with handling video content as a standard part of their website content workflow. Brightcove, in their May Bright Ideas installment talks about the importance of doing just that and Jeff Whatcott talks with Shiri Friedman, Manager of Technology Partnerships at Brightcove. …

Nielsen Jumps on Cross-Platform with New Reporting Service

Nielsen Jumps on Cross Platform with New Reporting Service

Nielsen is getting into the cross-platform campaign tracking business. It should have been clear that they were working on it after last month's report with YuMe. Now, they say they're ready to roll out a new reporting service that will cover both TV and online …

Firefox to Stop Pushing WebM and Give in to H.264? What’s that Mean to You

Firefox to Stop Pushing WebM and Give in to H.264? Whats that Mean to You

It's a dark day indeed for online video, H.264 has seemingly won the war without any real battles being fought. Google has yet to remove H.264 from Chrome and now someone high up at Firefox has pretty much stated that they're throwing in the towel …

MPEG DASH Gains Industry Support As “Streaming Media Standard”

MPEG DASH Gains Industry Support As Streaming Media Standard

Well, it seems some companies, including Netflix and Microsoft, have got together behind a single format for media streaming. The format, MPEG DASH, now has its own Promoters Group. DASH, or dynamic adaptive streaming over HTTP, was just finalized in November and allows for, obviously, …

MPEG LA Publishes MVC 3D Video Codec Licensing Prices

MPEG LA Publishes MVC 3D Video Codec Licensing Prices

MPEG LA have announced pricing for licenses on the Multiview Video Coding 3D codec. It covers everything from hardware that will use it to subscription services and prices range from one cent per disc to $300,000 for big subscription services. Currently, MPEG LA is dedicating …

Google Pay TV Project Aiming At Screen Convergence Or Cable Subscribers?

Google Pay TV Project Aiming At Screen Convergence Or Cable Subscribers?

The Hollywood Reporter have cited a source that says Google has made some regulatory filings that look like a pre-cursor to a pay TV system and would see Google filing for "cable TV franchise licenses" in Kansas City (both MO and KA). So the way …

GetHired Gives Job Seekers & Employers Video Resume Capabilities

GetHired Gives Job Seekers & Employers Video Resume Capabilities

GetHired.com has officially launched and gives job candidates a way to show themselves off to potential employers with the power of online video resumes. It's no big surprise but it is definitely an interesting use of online video. Online video is all the rage, we …

The State Of HTML5 Video – Growing, But Also Kind Of A Mess

The State Of HTML5 Video   Growing, But Also Kind Of A Mess

Remember all the hustle and bustle there was to get HTML5 off the ground and implement immediately even though there was no standard codec, it lacks tons of functionality and all that? LongTail Video does and they broke down just where it all stands now …

Future Proof Your Online Video Library With Vid.ly Integration with Encoding.com

Future Proof Your Online Video Library With Vid.ly Integration with Encoding.com

Some time ago I wrote about Vid.ly – one upload, universal URL, fire and forget sort of encoding service where you could upload video, grab one single URL and it would work just about anywhere. Today, they're announcing that everything Vid.ly offers will be directly …