Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

super bowl 2014 coca cola pepsi

Pepsi and Coke Fail to Make Top 10 Most Shared Super Bowl Brands

Volkswagen top the list of the most shared Super Bowl ads of all time, ahead of Budweiser, Universal Pictures and Doritos. Soft drink giants Pepsi and Coca-Cola don't make the top ten, and now Pepsi are taking a different approach for the 2014 big game.
Volkswagen-DVader-63875

Are You Ready for Some Super Bowl 2014 Video Ads?

According to new data released today by Unruly, 60% of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. So, don’t be surprised if some of the top brands and their agencies start launching their Super Bowl 2014 video ads soon.
branded vines of the week oreo

5 Of The Best Branded Vines Of The Week: 21st November 2013

Let's take a look at 5 of the best branded Vines of the last week including Oreo's spin on the Portal video game, Samsung's greedy Galaxy Note, Capital One's manic office clerk and some beautiful animation from the BBC to say thank you for all who donated to Children In Need.
virgin records youtube

YouTube Gems: Richard Branson And The Story Of Virgin Records

With so many millions of videos on YouTube it's easy to overlook some of the wonderful stories that get hidden amongst the cats and the gaming walk throughs. We have found a great little documentary that takes us through the story of Richard Branson and Virgin Records.
social media

Combine Social Media And Video Marketing For A Winning Campaign

Combining your video marketing and social media campaign strategies can be a winning combination. Social media is especially conducive to audience participation, dialogue and engagement and when you use it as part of your video marketing, you improve your reach and leverage customer engagement and participation.
Viral Marketing The Science of Sharing

Viral Marketing: The Science of Sharing by Karen Nelson-Field [Interview]

If you're serious about understanding the science behind viral marketing and like your research with a side order of originality and a deep dive into data sets then a new book from Karen Nelson-Field about the art of social video sharing should be top of your wish list.
brazil video

Unruly Launches Tool to Predict ‘Sharability’ of Social Videos in Brazil

Rio 2014 is only 10 months away and it might just be the biggest social media event yet. Unruly have launched a brand new tool that helps brands and advertisers predict how many shares their videos are likely to attract in Brazil - social media capital of the universe - before they are even launched.
What does the fox say

What Does the Fox Say? Forget the Lyrics; Watch the Dance!

It's been a while since we've seen a video go super viral, Psy style, but 'The Fox' by Norwegian band/comedy duo Ylvis seems to be heading in that direction. It's had 8.8 million views in just a week with over 1.3 million social shares so far.
dtour

How DoubleTree by Hilton Turned to Video to Engage Travelers

There's an interesting article on Google Insights about how the Doubletree by Hilton hotel chain began to use video to start driving engagement in their brand. They went with a user-generated content model that serves to create a fun travel experience around their hotels.
Jack Webb

Just the Facts, Ma’am, About MixBit, Instagram and Vine

Some short and sweet facts about the extremely short-form video applications Vine, Instagram, and Mixbit. Who uses these apps, and what kind of content is thriving under these limitations? In all honesty, it's going to take awhile to figure out the "clear winner" of the three.
Peyton and Eli Manning in Football On Your Phone

Are You Ready for Some Football (and/or Soccer) Videos?

A look at football, the English way, and football the American way....and how videos kicking off their new seasons are trying to appeal to audiences. The two videos in question: An American Coach in London with Jason Sudeikis and Football on Your Phone with the Mannings.
vine compilation

Vine Compilation Shows All the Fun We're Having in 6 Seconds

You really like Vine...but sometimes you'd like to see a whole bunch of Vines strung together into one big mega-video. And they're all the "Greatest of 2013," or so says the title. Sometimes, actually most of the time, video is just about having fun.
Vine and Instagram Video

Vine vs. Instagram: Short-Form Social Video Marketing Ideas

While many comment on the rivalry of Instagram vs. Vine, the problem isn't which platform is better, The problem is that companies don't use the platforms to their advantage. Here are examples of which videos should be used on either Vine or Instagram video.