In our pick of the best branded Vines of the week, Sony confirms the price of the much-awaited a7S camera, The Home Depot takes us through a Rube Goldberg style journey from seed to plant, American Apparel shows us behind the scenes in L.A., and Hewlett Packard takes a trip to the beach.
Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.
Branded videos attract an average 42% of shares across Twitter, Facebook and blogs within the first 3 days of publication. That's up from 25% on last year. The new data, from Unruly, also confirms that 18% of shares, one-fifth of the total, are generated within the first 24 hours,
For our viral video predictions this week we have a bunny eating raspberries, which is just about the cutest thing ever, Austria's winning entry for Eurovision, a Digital Short from SNL, and a really horrifying clown prank. Enjoy!
It's the fast-food brands that have created some of the best branded Instagram videos of the past seven days, including a Godzilla tie-in from KFC, and a sneak peek into the tray games that people play with Burger King fries. There's also content from GoPro, Mini, Jack in the Box, and NatGeo.
What have been the best branded Vines of the past 7 days? Our pick of the stand-outs includes Dunkin' Donuts and its celebration of moms on Mother's Day, Nike tricking us into seeing double, The Home Depot showing us that spring has sprung, Coca Cola and the new generation of vending machines, and Nokia reviving the classic 3310, if only for 6 seconds.
In our pick of some of the best branded video content on the Instagram platform of the past week, Burger King celebrated National Beverage Day,, Mini made the perfect cup of tea, and Ford helped one child design the best Mother's Day present ever.
Jimmy Fallon and Kevin Spacey make an appearance in our viral video predictions for the coming week. Their barbershop rendition of Jason Derulo's 'Talk Dirty' has already received 208,676 shares across Facebook, Twitter and the blogosphere.
Nike, Google, Adidas, Evian, FIFA and Cornetto all made the list of brands whose video ads were the most shared across Twitter, Facebook, and the blogosphere in April 2014. But it's an ad that acknowledges the hard work and sacrifice that mothers make that hits the top spot for last month.
Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. The report found very few viewers cited the famous faces on display on this years Super Bowl ads as a key reason why they would share those ads with their social networks.
What have been the stand-out branded Vines of the past 7 days? Our pick of the best include a fantastic optical illusion from Oreo, a simple but brilliant gardening tip from Lowes, encouragement to grow and then use your own herbs from The Home Depot, and a May the 4th message from Star Wars itself.