Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

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April Fool's 2014: How The Fans on YouTube Got the Last Laugh

Brands have recognized April Fools as a yearly, can’t miss opportunity, to grab people’s attention in a unique, humorous way. But what were the biggest trends and success stories from every PR department's favorite day on the Internet? Let's review April Fool's 2014!
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5 Best Branded Vines of the Week: 9th April 2014

The best Vines of the last 7 days include Oreo with its nod to the return of 'Game of Thrones', Samsung with a much-needed fortune cookie fix, Spotify with a plea to tell us how music makes us feel, and two charities who are using the platform to promote important campaigns.
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5 Best Branded Instagram Videos of the Week: 5th April 2014

Coca-Cola takes us around the world on a can, Barbour goes color crazy, JetBlue recruits a ton of pigeons in a bid to reach out to the weary frequent flyer, Jaguar goes all British again, and Cirque du Soleil performers wow us with their training routines. Watch these, and other best Instagram videos of the past 7 days
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Viral Video Friday: Pokemon, Internet Cats and Nutella

In our pick of the best videos of the week we try and become a Pokemon Master for Google, watch internet cats react to internet cats, on the internet, and re-live the Mentos/Coke experiment, now with added Nutella. Welcome to Viral Video Friday.
ireland inspires most shared video brand march 2014

Videos Ads: Top Shared Global Brands of March 2014

Save The Children, Chanel, Coco-Cola, Pepsi, and Samsung all made the list of brands whose video ads were the most shared across Facebook, Twitter and the blogosphere in March 2014. However, it's a relatively unknown fashion brand that takes the number one spot with its video about strangers kissing.
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Ian Padgham: The Vine Superstar in Hot Demand by Brands [Interview]

If you know Vine, then you'll know Ian Padgham, as his work on the platform is some of the most exciting and innovative around. As well as creating his own brilliantly inventive stop-motion clips, he's in huge demand from brands such as Sony, Disney and Ford.
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The Top 20 Most Shared Online Video Ads For March 2014

To the surprise of absolutely no-one, that 'First Kiss' video, the one that 74 million of us watched last month, was also the most shared video ad across Facebook, Twitter and the blogosphere. Video ads for phones, charities, animals, and cars also did very well too.
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YouTube Drives Most Engaged Social Referrals, StumbleUpon the Least

Of the main eight social networks, YouTube is driving the most engaged post-click social traffic in terms of average visit duration, pages per visit, and bounce rate for visitors. The site is way ahead of Facebook, LinkedIn, Twitter, Google+, Facebook, Reddit and StumbleUpon.
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7 Best Branded Instagram Videos of the Week: 29th March 2014

Taco Bell continues to bait MacDonald's, Oreo takes us on a journey to Nom Island, Peanuts introduce a new character, and Disney rustle up some Mousey waffles. Watch these, and other, best Instagram videos of the past 7 days
oreo vine

6 Best Branded Vines of the Week: 26th March 2014

The best Vines of the last 7 days include Dunkin Donuts doing just that, Oreo treating us to a yummy coffee recipe, Samsung celebrating the start of spring, Meow Mix offering a solution to that age old cat-on-keyboard problem, and Nokia capturing a skateboarding blue box with its snazzy camera.
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Exploring the New World of YouTube with Generation C

YouTube has altered the map of content, and social media marketing, and influencers, like Generation C, are right at the center of discovering new videos and sharing them with others. Marketers and brands need to understand the new model to be successful.
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Reddit Video: Random Online Video Just Got Better with Reddit TV

Reddit.tv may have been around for five years and, wait, what? You don't know about Reddit.tv? Well even if you did, you don't because they just did a massive refresh on the site and are now making random video slightly less random and slightly more awesome. What channel or subreddit will you add?
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Viral Video Friday: Sneaky Dogs and Lego Robots

In our pick of the best videos of the week we follow Superman as he flies high above the rooftops of LA with his trusty GoPro, watch a very naughty dog when his owner's back is turned, and learn what a blessing having a child can be, despite the difficulties. Welcome to Viral Video Friday.