Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

burgerking instragram video

5 Best Branded Instagram Videos of the Week: 12th May 2014

In our pick of some of the best branded video content on the Instagram platform of the past week, Burger King celebrated National Beverage Day,, Mini made the perfect cup of tea, and Ford helped one child design the best Mother's Day present ever.
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Videos Ads: Top Shared Global Brands of April 2014

Nike, Google, Adidas, Evian, FIFA and Cornetto all made the list of brands whose video ads were the most shared across Twitter, Facebook, and the blogosphere in April 2014. But it's an ad that acknowledges the hard work and sacrifice that mothers make that hits the top spot for last month.
stephen colbert super bowl 2014 video ad

Nope, Using a Celebrity Won't Make Your Video Go Viral [Report]

Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. The report found very few viewers cited the famous faces on display on this years Super Bowl ads as a key reason why they would share those ads with their social networks.
star wars vine may 4th 2014

5 Best Branded Vines of the Week: 7th May 2014

What have been the stand-out branded Vines of the past 7 days? Our pick of the best include a fantastic optical illusion from Oreo, a simple but brilliant gardening tip from Lowes, encouragement to grow and then use your own herbs from The Home Depot, and a May the 4th message from Star Wars itself.
youtube powerful social network

YouTube Smashes Facebook When it Comes to Brand Engagement [Infographic]

For the longest time, Facebook has been one of the go-to social media networks for brands to grow, and connect with, an audience who are receptive to their products or services. But, over the past few months, the organic reach that brands and other Facebook Page owners have has steadily declined to single figures. So how are brands faring on YouTube?
mini instagram video

8 Best Branded Instagram Videos of the Week: 5th May 2014

In our pick of some of the best branded video content on the Instagram platform, Burger King encourages us to throw away our trash, Mini banishes the winter blues, and Coca-Cola goes bad-fashion mad at the Kentucky Derby.
macdonalds instagram video

9 Best Branded Instagram Videos of the Week: 29th April 2014

NatGeo, GoPro and NBA are among the most successful brands on Instagram Video when it comes to likes and engagement. We take a look at the videos that have been the most successful for them in the last 7 days, as well as our own picks of the best short-form video content.
Unruly Analytics Report Q1 2014

Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%

The broadcast of the Seattle Seahawks' victory over the Denver Broncos drew in 111.5 million viewers, making it the most-watched TV event in U.S. history. But, a disappointing performance by the ads that aired during the 2014 Super Bowl saw shares of branded videos drop by almost 25% last quarter.
vine ebay

6 Best Branded Vines of the Week: 23rd April 2014

The best Vines of the last 7 days include a trip around San Francisco in a teeny little Ford Mustang, a Peeps/Carb overload from Dunkin Donuts, a handy DIY tip from Lowes, delivery van adventures from eBay, and a lesson in recycling from Hewlett-Packard.
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Facebook Video Plays Up 785% Year-over-year, Over-inflated Due to Auto-play?

785%!!! The bad effect on metrics that auto-play videos has is plainly visible in the latest Adobe Social Intelligence report where Facebook video plays shot into space on the back of their decision to allow autoplay videos and ads in news feeds and on the site. Now on to the really good data, like the perfect day to post video content on Facebook to get the most likes, shares and comments. Anyone have a guess? It's....just in the article so click through to find out.
target vine marketing

5 Best Branded Instagram Videos of the Week: 19th April 2014

That classic little car, the Mini, shows off its seductive side, Target and M&S go Easter mad, Oreo get inventive, and Tiffany tempts us with a very lovely piece of jewelry. Welcome to the best Instagram Videos of the past 7 days.
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Top 10 Most Shared Chocolate Ads Ever: Brands are Huge, Giant Losers

8 out of the 10 most shared chocolate ads on YouTube belong to non-branded channels, so even though brands like Mars and Cadbury's own the assets, a poor video marketing strategy has opened the door for others to reap the rewards in terms of views and engagement.
best vine samsunguk galaxy s5

5 Best Branded Vines of the Week: 16th April 2014

The best Vines of the last 7 days include the new Samsung Galaxy S5 terrorizing London (in a good way), Home Depot gearing up for the start of the DIY season, Children in Need at the London marathon, and Marmite taking on Vegemite in the battle of the salty yeast spreads.
disable facebook autoplay videos

How to Disable Auto Play Videos on Facebook [Tutorial]

Facebook introduced video ads, and of course, they made them auto play. We show you how to turn off auto play videos as much as possible through the standard web browser interface and the main mobile apps on Android and iOS. It's not all 100% thing on mobiles, but at least you can cut down on it. However, you will need to do it for each device and browser you access Facebook through.