Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

Viral Video Predictions Of The Week: Gravity, Guns and Grief

Viral Video Predictions Of The Week: Gravity, Guns and Grief

A missing scene from ‘Gravity’, an exciting One Direction announcement, a feature spot at your very own funeral, and the trailer for Zach Braff’s new movie all feature this week. But which one is going to be the most viral video of the next seven days? These are our predictions.

5 Best Branded Instagram Videos of the Week: 12th April 2014

5 Best Branded Instagram Videos of the Week: 12th April 2014

Ben & Jerry’s captures the joy of its ‘Free Cone Day’, James Franco smolders around town in Gucci sunglasses, Starbucks gets lost in a cup of tea, and the Mini shows off its dance moves. These and other best Instagram Videos of the past 7 days.

‘First Kiss’ Viral Video Increased Sales by 13,600%, Site Traffic by 14,000%

First Kiss Viral Video Increased Sales by 13,600%, Site Traffic by 14,000%

‘First Kiss’ has been one of the biggest viral video successes of the year so far generating 77.8 million views, 1,392,296 Facebook shares, and 68,740 Twitter shares in just 31 days. It’s set to be among the top viewed, and shared video ads of 2014 and has been a phenomenal success for the brand in terms of sales and website traffic. We talked to WREN about the video and the impact it’s had.

Get Your Morning Video News Fix From CNN On Twitter

Get Your Morning Video News Fix From CNN On Twitter

A new partnership between CNN and Twitter will bring bite-sized video news to the social network every morning. The new series, ‘Your 15 Second Morning’ will be embedded on Twitter and shared from CNN’s account. The initiative follows the trend for snappy news content currently doing well across Instagram and Vine.

April Fool’s 2014: How The Fans on YouTube Got the Last Laugh

April Fools 2014: How The Fans on YouTube Got the Last Laugh

Brands have recognized April Fools as a yearly, can’t miss opportunity, to grab people’s attention in a unique, humorous way. But what were the biggest trends and success stories from every PR department’s favorite day on the Internet? Let’s review April Fool’s 2014!

5 Best Branded Vines of the Week: 9th April 2014

5 Best Branded Vines of the Week: 9th April 2014

The best Vines of the last 7 days include Oreo with its nod to the return of ‘Game of Thrones’, Samsung with a much-needed fortune cookie fix, Spotify with a plea to tell us how music makes us feel, and two charities who are using the platform to promote important campaigns.

How the British Red Cross is Using YouTube to Save Teenage Lives [Case Study]

How the British Red Cross is Using YouTube to Save Teenage Lives [Case Study]

When the British Red Cross wanted to reach as many teenagers as possible to teach them the benefits of learning first aid, they knew they had to create a campaign that would engage them from the start. So it reached out to some top UK YouTube creators to help. The results were very encouraging.

Viral Video Predictions Of The Week: Cats, Cops and Cameras

Viral Video Predictions Of The Week: Cats, Cops and Cameras

A crazy cat, an incredible dance off between a street performer and a NYPD cop, and a FedEx delivery that goes horribly, but hilariously wrong all feature this week. But which one is going to be the most viral video of the week? These are our predictions.

5 Best Branded Instagram Videos of the Week: 5th April 2014

5 Best Branded Instagram Videos of the Week: 5th April 2014

Coca-Cola takes us around the world on a can, Barbour goes color crazy, JetBlue recruits a ton of pigeons in a bid to reach out to the weary frequent flyer, Jaguar goes all British again, and Cirque du Soleil performers wow us with their training routines. Watch these, and other best Instagram videos of the past 7 days

Viral Video Friday: Pokemon, Internet Cats and Nutella

Viral Video Friday: Pokemon, Internet Cats and Nutella

In our pick of the best videos of the week we try and become a Pokemon Master for Google, watch internet cats react to internet cats, on the internet, and re-live the Mentos/Coke experiment, now with added Nutella. Welcome to Viral Video Friday.

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