Social Video
Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.
Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. Now that we've set forth a definition of what social ...
Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. Today, we're going to take a look at how sharing ...
I interviewed Mandy Swift, a self-dubbed “online marketing personal trainer” about the benefits of developing a fitness plan for one’s online marketing and social video activities that helps build business success, professional growth, and overall personal health and well-being.
TomTom is a fairly well-known brand name. They're one of the major competitors in the GPS market space, along with Garmin, Magellan, and a few others. However, TomTom has something the other GPS brands don't: a great track record of branded social video and viral video success. In fact, I think they may have stumbled ...
What happens when you give a chimpanzee an AK-47 and let it run riot on YouTube?Well, Twentieth Century Fox is banking on the answer being a box office hit. The signs are certainly good. The controversial hoax video depicting mocking African soldiers handing the ape a sub-machine gun only to be sent running for cover as ...
In my final article from my discussion Dancing with Digital Natives co-editor Michelle Manafy, we talk about the opportunities for parents, schools, organizations to pay attention to young peoples desire to make and share video content; and find ways to recognize and reward creativity in this generation.
“The Price of Attention is Exposure.” That’s my own saying for Congressman Joe Walsh, who made a video of himself on YouTube challenging President Obama on fiscal responsibility, which led to him being recently discovered to be a deadbeat dad.
In my continued discussion with Dancing with Digital Natives co-editor Michelle Manafy, we talk about the divide between digital natives and older generations with social media and online video, why digital natives sometimes behave very badly with online video, and some ways parents can get more involved.
I interview Michelle Manafy, Co-Editor of the newly released book Dancing With Digital Natives. Michelle and I talk about how “digital natives” are already transforming the way business is being done, and their increasing impact on the online video industry.
In last week's Part 2 of our Social Video Blueprint series, we talked about how brands are shifting away from traditional video advertising toward creating their own, original entertainment video content as a means of boosting brand-lift and audience engagement. This week, we dive deeper into that shift to examine how social video allows media ...
A lot of great brands are creating awesome online videos to promote themselves. And many of them deserve plenty of praise for their efforts, as well as the end result. But once every few months something truly innovative and creative comes along that simply demands online video viewers sit up and pay attention. And this ...
In Friday's viral video round up, I linked to a new Old Spice commercial starring long-haired model, Fabio, and even implied that I thought he was a dull choice to follow up the pitchman antics of Isaiah Mustafa and NFL player Ray Lewis. Turns out, I jumped the gun, and Old Spice hasn't parted ways ...
This is the second installment of a nine-part series on social video and the impact it's having on branded video marketing as a whole. In part one we discussed the definition and basic characteristics of social video--if you missed it, you may want to check it out first before reading this one. In part two, ...
Google is working hard to make Google+, their new social network in case you've been in a coma, a major force to be reckoned with. I use it in passing and have all of 23 people in my circles. I like being able to share by circles, that's cool. This Fridge acquisition should certainly beef ...
Social video marketers, we have a news update! We recently discovered a feature that Facebook was testing and it appears that they have just made public as of today. Now, when you include a link in a comment on anyone’s Facebook post or status update, you'll get an "expanded view" which contains a thumbnail preview ...
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