Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

shakira activa most shared video ad ever

Shakira’s and Activia's ‘La La La’ Now Most Shared Video Ad Ever

An ad for Danone’s Activia yoghurt starring Colombian pop princess Shakira has become the most shared ad of all time. The three-and-a-half minute music video – “La La La (Brazil 2014)”, released in partnership with the World Food Programme - has overtaken Volkswagen’s Super Bowl commercial “The Force”, which has held the number one position since February 2011.
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Is YouTube Really Bigger Than Facebook? The Numbers Say Yes

Some marketers, brands, retailers and storytellers still find it hard to believe that YouTube has just passed Facebook and is now the largest social media site. We take another look at the figures, and suggest what can be done with the data.
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Social Video Lessons Every Marketer Should Learn from the World Cup

The World Cup was arguably the biggest marketing event of all time. But which brands triumphed? What kind of content attracted the most shares? Were there any themes? And what were the sharing patterns? We take a look at some of the social video lessons that every marketer can learn from the tournament.
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Never Miss Another Twitter Mention of Your YouTube Video Again

Of the 4 million daily tweets that include a YouTube link, only 15% include a mention of the creator. YouTubers are missing out on tweets from potential influencers because those tweets fail to include any reference to the channel or the creator. But now, users of Tubular Labs will receive instant notifications whenever their video is tweeted out by an influential Twitter account.
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Facebook Updates Video Rankings to Include Watch Time

Facebook has confirmed that it is adding a new metric to its video ranking algorithm that will affect how much video content a user will see in their own News Feed. 'Watch Time' will now be taken into account, and users who love watching videos can expect to see more of this type of content, and users who don't engage as much will see less.
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Why Are Instavids Getting Less Shares than Vines or YouTube Videos?

Video on Instagram was launched with a good deal of fanfare a year ago on June 20, 2013. But its first birthday came and went on Friday without much celebration. The site confirms that 200 million active Instagram users have shared 20 billion photos, but they’re strangely silent about the number of videos shared in the last year. Is it because Instavids are getting less shares than Vines or YouTube videos?
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5 Best Branded Vines of the Week: 18th June 2014

Danio yogurt continues its war of terror on other snacks, Lowes shows you how to make the world's most boring decorating job that much easier, Samsung shows off the Galaxy TabS, and Intel score a hole-in-one. Welcome to the best Vine videos of the week.
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8 Best Instagram Videos of the Week: 17th June 2014

Cornetto tempts us with its ice cream products for the coming hot summer, Monster Energy creates a brand new flavor just for Valentino Rossi, Samsung announces the new TabS, we get a history lesson about the U.S. soccer team jersey, and Lego goes crossword mad. These, and other, best Instagram videos of the week.
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Best Vines of the Week: 12th June 2014

Ghostbusters, National Donut Day, mischievous snacks, sofa-surfing, and impressive football skills all take center-stage for this week's round-up of the best Vines of the past seven days. Nike, ESPN, Samsung, Danio, and Sony Electronics all produced some of the best micro-videos of the week.
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World Cup Ads Outperform Super Bowl Even Before Ball Is Kicked

The FIFA 2014 World Cup hasn’t even started, but its ads have already outperformed this year’s Super Bowl. In fact, the top 20 most shared World Cup commercials have already attracted almost a third more shares than the top 20 Super Bowl 2014 ads – months after Super Bowl Sunday.
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5 Best Instagram Videos of the Week: 10th June 2014

Burger King adds a little extra to the dating process, Coca-Cola ushers in the summer with a familiar sound, Mercedes-Benz drives it fans wild, and Virgin America gets caught in the act. Watch these, and other, best Instagram videos of the past 7 days.
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Best Branded Vines of the Week: 4th June 2014

In our pick of the top branded Vines of the week, Coca-Cola shows us how those tiny cans of soda are really made, Ford takes a road-trip around the Swiss Alps, Marmite's cheese rolling adventures come to a sad end, and Netflix trails the second series of Hemlock Grove.
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5 Best Branded Instagram Videos of the Week: 3rd June 2014

Oreo celebrates World Milk Day, Target takes us on a road trip, Jack in the Box wants to feed us from sunrise to sunset, and Veuve Clicquot shows us a taste of the high life. Welcome to the best Instagram Videos of the past 7 days.
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Hump Day vs. State Farm Jake in the Battle of YouTube Memes

The challenge for the car insurance business is that talking about their products is kind of boring. So insurers have taken to TV, and to YouTube, with humorous ads that will make their name memorable with viewers. On YouTube, these videos have the added benefit of being shared, re-uploaded, or even re-enacted by people who enjoy them, but who is winning the battle of the memes?