Social Video
Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.
One of my favorite things about Google Plus is how it's part Facebook and part Twitter. I follow a host of interesting people on Google Plus, many who have never met me at all. It keeps my stream filled with interesting and unique content throughout the day. And now it's about it get easier to ...
If you're a Facebook user, you've no doubt noticed the changes today that have their users in an uproar. You know you have a high percentage of angry users when there are hundreds of actual news stories solely about the users' dislike of the changes, such as this piece in the Los Angeles Times. And ...
Google Plus, the social networking service that has long been in a restricted field test, is now officially in beta. That's right, folks, you can stop leaving comments on this post asking people to invite you and just head on over and sign up yourself because Google Plus is now open to the public. The ...
Freddie Wong has earned a mention in more than a few articles here at ReelSEO. His charisma and charm, paired with sharp wit and insane special effects skills, make his channel a weekly "must-watch," whether you just want to be entertained or are looking to learn from the master. And Freddie's gotten so consistently good, ...
This is our ninth and final installment of the Social Video Blueprint series--which would have appeared last week were it not for a few hiccups. Throughout the last 10 weeks, we've explored social video from all angles, from its very definition to some of the best practices that lead to success. So today we're going ...
We know that viewers love different kinds of content, with video being one of the more popular varieties. But does it matter where you go to share that content? This week, Bit.ly decided to talk about link half-life--how long links shared through their service tend to last based on their origination point. In this context, ...
Over the past seven weeks, we've used this series to take a deep dive into social video marketing, analyzing the benefits to both the brand and the fans. And if you've been following along, you know that social video succeeds when companies focus on creating great video content over any old-school advertising goals. Today we're ...
Through the awesome power of the internet and social media, videos allow us to share ideas, spread information and promote fads and styles. Using just a camera and a computer, ordinary people can make videos that create an extraordinary amount of interest and conversation. The aim of social media videos – as with any promotional ...
Google Plus +1 buttons have been popping up all over the web for the last several weeks--you might have noticed them here on ReelSEO. But up until today, the purpose and function of these buttons has been rather nebulous. What happens when you click +1? How is the "vote" used? We knew that it impacted ...
As we've discussed throughout this series, social video campaigns are all about sharing. Clicks and impressions are great, but shares represent potential exponential growth, because the viewers themselves are spreading the brand's message to their friends, fans, and relatives. But why do they share? What are the catalysts for sharing that drive viewers to get ...
I've written many times about my love for The Muppets. I'm right in the perfect generation to be a fan--I remember watching and loving both the TV show and the three earliest films as I grew up. And over the past year or two, the new owner, Disney, has somehow found a way to breathe ...
One of the most common types of branded viral video is the movie trailer. After music videos, it may be one of the most-watched genres of online video. Not every trailer succeeds at going viral, but the ones that do are able to generate huge additional interest in the film just by uploading something that ...
Leanin today announced the launch of something the company calls the first of its kind: a social video player. The Leanin service is a hosted solution, integrates smoothly with YouTube & Facebook, and aims to help brands better understand video engagement through an arsenal of custom analytics and viewer data points.
Look before you leap. That might possibly be one of the most-frequently offered pieces of advice in the history of mankind. Maybe that's because it's an easy cliche to remember. But I like to think it has something to do with it actually being good advice. In social video, brands that jump in with reckless ...
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