Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.
These are truly exciting times for marketers. With 4 billion connected consumers willing to share branded content, there has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or ...
The race for the White House is in full swing, but which campaign is winning in social video? Unfortunately, the interactive chart that was featured on YouTube Politics during the primaries disappeared when the YouTube Elections Hub was introduced on Aug. 22, 2012. So, if ...
A zombie horde shuffled its way to the top of Unruly’s Global Viral Video Chart last month. The most widely shared ad during August sees the shuffling undead taking to the streets of the Big Apple to sell hot dogs, write parking tickets and attempt ...
The battle for Olympic success was not confined to the running track, swimming pool or boxing ring. London 2012 was also a golden opportunity for brands to create spreadable video content across the social web and amplify their message at a moment when the eyes ...
World records shattered every day, 10 million tweets sent during the Opening Ceremony alone and an ongoing brouhaha over the overbearing branding restrictions, you would think one event would dominate Unruly’s Global Ads Chart during July. But it is not the Olympics that sparked the ...
Promoting video via social media can seem like an easy option – after all, it’s free, easy to use, and gets you an immediate audience of millions, right? Well, in my experience, if you do it properly, it’s hard, continuous work, but can prove rewarding. ...
We talked about Unruly's social video lab recently and we were able to get some insight into what makes videos successful. This year's Olympics will be getting a load of attention from Unruly this summer and they'll be tracking the brands that garner the most ...
It was only a matter of time, I suppose, before cat videos got so popular and ubiquitous as to command its own festival, where cat aficionados could gather into one place and share their love of kitty mischief and cuteness. Katie Czarniecki Hill is running ...
That’s according to fascinating new research carried out by a university in Australia, which found that the number of times a brand appears visually or verbally in a commercial had little or no impact on its popularity online. The study is the second led by Dr Karen Nelson-Field and ...
Unruly Media announced the world's first social video lab last Wednesday and we were able to ask Dan Best, Unruly's Planning Director, some questions about it. It's a lab that was created to turn the virality of a video from a question to a science, to give brands ...
Unruly, a London-based analytics firm, announced the opening of the "world's first social video lab" today. It's a lab that will help brands and agencies pre-test their video creations before they go out to market, using exhaustive analysis from Unruly to make sure the video ...
In Star Trek, on the Enterprise, you generally have a bridge full of officers, each with their own particular field of expertise and list of responsibilities. Not surprisingly, enterprise-level business is much the same way, with the board room and executive levels being much like ...
The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to ...
So here's yet another feature coming from Google that is bringing video power to virtually everyone. Hangouts On Air, which is available to only some users of Google+, will soon be available to everyone around the world who uses the social network. It allows others ...
In part due to the Super Bowl and all the attention it brings, the first quarter of any year is going to look inflated. But year-over-year, people watched 40% more advertising than 2011 and 225% more from 2010, according to a study by Visible Measures. ...
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