Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

Best Branded Vines of the Week: 4th June 2014

Best Branded Vines of the Week: 4th June 2014

In our pick of the top branded Vines of the week, Coca-Cola shows us how those tiny cans of soda are really made, Ford takes a road-trip around the Swiss Alps, Marmite's cheese rolling adventures come to a sad end, and Netflix trails the second series of Hemlock Grove.

5 Best Branded Instagram Videos of the Week: 3rd June 2014

5 Best Branded Instagram Videos of the Week: 3rd June 2014

Oreo celebrates World Milk Day, Target takes us on a road trip, Jack in the Box wants to feed us from sunrise to sunset, and Veuve Clicquot shows us a taste of the high life. Welcome to the best Instagram Videos of the past 7 days.

Hump Day vs. State Farm Jake in the Battle of YouTube Memes

Hump Day vs. State Farm Jake in the Battle of YouTube Memes

The challenge for the car insurance business is that talking about their products is kind of boring. So insurers have taken to TV, and to YouTube, with humorous ads that will make their name memorable with viewers. On YouTube, these videos have the added benefit of being shared, re-uploaded, or even re-enacted by people who enjoy them, but who is winning the battle of the memes?

6 Food & Drink Brands Dominating Instagram Video Right Now

6 Food & Drink Brands Dominating Instagram Video Right Now

There are plenty of food and beverage brands who are using Instagram video to connect with their target audience, but which ones are really succeeding?. We take a look at data from the past 2 months to see which companies are really connecting with their followers in terms of engagement, and who are using the short-form platform in an effective way.

The Top 20 Most Shared Online Video Ads For May 2014

The Top 20 Most Shared Online Video Ads For May 2014

Just where is the line between music video and full-blown ad? If last month’s most shared video ads are anything to go by, it’s a question we are going to be asking more and more this year. Strutting its stuff in the number one spot is a video that could equally be argued as either - “La La La Brazil 2014”, from Danone and Shakira.

5 Best Branded Vines of the Week 29th May 2014

5 Best Branded Vines of the Week 29th May 2014

Ford recreates the jump scene from 'Gone in 60 Seconds' - in 6 seconds, Subway makes its case for the cucumber, Intel shows us how we can never quite escape the internet, The Home Depot go potted-plant mad, and Sony do something amazing with the HandyCam. Welcome to our best branded Vines of the week.

YouTube Comments: Is Google Changing The Way it Handles Negative Feedback?

YouTube Comments: Is Google Changing The Way it Handles Negative Feedback?

Say what you like about the way YouTube updated its comments system to integrate with Google+, but it did it cut the head off a lot of trolling activity, and gave creators some breathing space from relentless, and unnecessary attacks. But have we been given a hint about more changes to come?

8 Best Branded Instagram Videos of the Week: 26th May 2014

8 Best Branded Instagram Videos of the Week: 26th May 2014

MTV celebrates the celeb wedding of the year, Jack in the Box dares us to eat its mouth-burning burger, and Cornetto and Coca-Cola play hide-and-seek, although not with each other. Watch these, and other, best Instagram videos of the past 7 days.

YouTube is Changing: What That Means for Brands TODAY

YouTube is Changing: What That Means for Brands TODAY

We are always on the lookout for new trends that are flying just below the radar or are hidden in plain sight, and we think we've just spotted some that should change the way brands launch their YouTube video campaigns. We provide you with new insights and help you successfully navigate the evolving world of online video.

4 Car Brands Who Are Driving Instagram Video Success

4 Car Brands Who Are Driving Instagram Video Success

There are a number of car manufacturing brands who are using Instagram to connect with their audience via original, or repurposed, 15-second video content. We look at four of them, Mini, BMW, Toyota, and Mercedes-Benz, who are using the social platform in a creative way.