Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

While Social Media Adoption Climbs, Social Media Usage By Content Creators Is In Decline

While Social Media Adoption Climbs, Social Media Usage By Content Creators Is In Decline

A lot has been made of Facebook's rise as a referrer of video viewers.  Even here at ReelSEO, we've mentioned it a couple of times.  And indeed, Facebook is growing more rapidly than most sources in terms of traffic referred. But that may well be ...

What's The Business Value of Twitter Video Marketing?

Whats The Business Value of Twitter Video Marketing?

I interviewed Tubemogul's Director of Communications and Marketing David Burch about their recent report including data on Twitter and video, which declares that Twitter is one of the fastest growing ways that video is being discovered online, and that video referrals from twitter are more ...

Facebook Fastest Growing Video Referrer, But Still Behind Search

Facebook Fastest Growing Video Referrer, But Still Behind Search

Facebook and Twitter are the fastest-growing referrers of video on the web, according to a new report from TubeMogul.  Called "Online Video and the Media Industry," and produced in conjunction with Brightcove, it's a quarterly report, and the findings cover Q2 of 2010.

10 Reasons Facebook Video Marketing Is Valuable for Business

10 Reasons Facebook Video Marketing Is Valuable for Business

ReelSEO Grant Crowell interviews Social Media Examiner's Michael Stelzner, host of Facebook Success Summit 2010 taking place live and online Oct 5th – Oct 26th, about the increasing power for businesses to do video in Facebook, along with sharing some exclusive Facebook video tactics and business success stories.

Education Is The #1 Reason Marketers Use Website Video

Education Is The #1 Reason Marketers Use Website Video

Today we get to find out a little bit more about how today's marketers are employing video in their business, courtesy of a fascinating new study.  The study is from King Fish Media, Hubspot, and Junta 42, and you can see the full report here—there's ...

Facebook Leverages The Power of Online Video - Premium Video Content Next?

Facebook Leverages The Power of Online Video   Premium Video Content Next?

Facebook recently started streaming live video from the Palo Alto, California headquarters. It's not 24/7 nor is it what you might expect but more a mix of content including interviews and technical talk, etc. But that's not the only video deal in the works at ...

Why You Should Care About Google’s Rumored Social Networking Service

Why You Should Care About Google’s Rumored Social Networking Service

Rumors have been swirling for ages that Google is secretly building their own social networking service.  Even before that Tweet from Digg's Kevin Rose got tongues wagging, many industry insiders had long suspected Google was looking to get more social.

Old Spice Body Wash Sales Down Despite Recent Online Video Marketing Blitz?

Old Spice Body Wash Sales Down Despite Recent Online Video Marketing Blitz?

The social media marketing efforts of the Old Spice Man are still reverberating throughout the Internet.  You might say he's a media darling, right?  But there are some whispers out there that suggest the commercials have not been all that effective, despite their massive reach.  ...

TwitVid Co-Founder Betting That Brands Will See Value In Social Video Advertising

TwitVid Co Founder Betting That Brands Will See Value In Social Video Advertising

I wrote an article last week entitled TwitVid Launches Mysterious New Social Video Ad Platform.  You may have read it.  And I chose that title because I was frustrated by the lack of details that were publicly available regarding the launch of the new ad ...

Old Spice Man Takes All Internet Marketers To School

If you were browsing YouTube yesterday, you probably noticed some lag.  You might have even noticed some scary-looking (and Google-branded) 503 errors like I did.  Well, YouTube has officially acknowledged the issue and says they're working on it.  They didn't say what it was, of ...

TwitVid Launches Mysterious Social Video Ad Platform

TwitVid Launches Mysterious Social Video Ad Platform

You want to know what I love?  When companies announce new video-related products or services.  Seriously… I'm a video nut, and I get excited about new things.  Want to know what I hate?  When new products or services are announced, but not remotely explained.  Such ...

Facebook Is The 2nd Largest Referral Source for Online Video

Facebook Is The 2nd Largest Referral Source for Online Video

When Christophor wrote last week about the latest comScore numbers on online video, the first thing I did was dig through the data for something odd.  It's an instinct for me.  I'm always trying to find the odd number out… the thing that doesn't make ...

Comcast Announces Tunerfish, A Social Discovery Engine for TV… They Hope

Comcast is set to release their own social networking site for TV viewers.  The service, named Tunerfish, will be launched in beta sometime in the next couple weeks, and aims to let users share with their friends and families what they are watching on television ...

Viewers Are More Likely To Share Videos With Less Branding

There is a pretty good piece over at Ad Age by Josh Warner—he's the President and Founder of Feed Company, which is an online video promotions and distribution firm.  He has some interesting insight into how viral videos are spread through social media, and what ...

Mad Men’s Don Draper Would Be Dead Well Before The Online Video Era

ReelSEO's Grant Crowell posed a question to Matt Weiner, creator of the critically acclaimed TV show Mad Men at the 2010 NAB Show in Las Vegas, as part of a session as part of a session titled "In Conversation With: Matthew Weiner."