Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

RockMelt - The Hotshot New Browser Video Marketers Should Be Rooting For

RockMelt   The Hotshot New Browser Video Marketers Should Be Rooting For

The web was abuzz yesterday with the news of the latest browser on the block, RockMelt.  It's a web browser that is intently focused on one thing: social interaction.  And I think all video creators and marketers should be hopping on the bandwagon.

Facebook Video Marketing With Brian Solis - Tips for A “Socialized Business Strategy”

Facebook Video Marketing With Brian Solis   Tips for A “Socialized Business Strategy”

ReelSEO's Grant Crowell kicks off his month-long Facebook Video Marketing Series with coverage of social media expert Brian Solis' take on how video marketing on Facebook is an essential part of what he calls a “socialized business strategy,” featuring actual business case studies of video marketing on Facebook we can all learn from.

What Is Social Video Marketing? The Social Video Experts Weigh In

What Is Social Video Marketing? The Social Video Experts Weigh In

With the heavy convergence of social and video, and video with online marketing, have we now reached a point where a new definition that combines all three? Is social video marketing just about creating videos for social networking sites like Facebook and Twitter, or is it much more than just that? We put together a special panel of video experts, along with our own ReelSEO staff, where we all take a crack at giving our own definition.

Video Will Be Top of The Media Food Chain - Says Blogworld CEO, Rick Calvert

Video Will Be Top of The Media Food Chain   Says Blogworld CEO, Rick Calvert

I had the pleasure of interviewing Rick Calvert by phone prior to this year's Blogworld conference--which he founded.  We talked a bit about the changes to the conference location and philosophy, and about video's place in the world of new media.  I could hear in ...

How To Reach Your Online Video and Social Media ROI Goals

How To Reach Your Online Video and Social Media ROI Goals

This is one of those "top view" big picture type articles designed  to help you think a little differently about the question of predicting, planning for and delivering ROI for online video and social media campaigns. Return on investment is something that hits every marketing ...

YouTube Marketing Tips for Partners: Engage The YouTube Community for Audience Growth

YouTube Marketing Tips for Partners: Engage The YouTube Community for Audience Growth

YouTube is wrapping up their wonderful "Tips for Partners" blog series, and I'm sad to see it winding down, because it's been fantastic.  Their last installment said the series would "run several weeks," but now it's ending after a total of four.  After covering a ...

Twit Happens: Tips To Overcome Legal Dangers With Video On Twitter

Twit Happens: Tips To Overcome Legal Dangers With Video On Twitter

I interviewed Internet technology and intellectual property attorney Evan Brown about the most important legal issues today when it pertains to businesses doing twitter and video marketing.  Evan talked with me about social media legal issues and gave advice as to how to select an attorney ...

E-Commerce Retailers - Active In Social Media But Lacking Mobile Video and HTML5

E Commerce Retailers   Active In Social Media But Lacking Mobile Video and HTML5

Some retailers are more active in social media than you might imagine. A full 12% of them have more than one million fans. Brands in that category include Victoria's Secret, Kohl's, Nike, Target, Walmart and Best Buy). Over 50% have over 100,000 fans. I wish ...

Twit Happens – So Here Are Some Legal Tips for Twitter Video

Twit Happens – So Here Are Some Legal Tips for Twitter Video

ReelSEO's Grant Crowell interviews cyberlawyers Mark J. Rosenberg and Daliah Saper about the new video features in twitter; and shares tips for businesses to use video in twitter and other social media responsibly, and not run afoul of the law.

Google Experiments With Friends - Integrates Twitter-Shared Links In News

Google Experiments With Friends   Integrates Twitter Shared Links In News

It must be some kind of unofficial "tinker with your search engine" day or something.  Hot on the heels of Yahoo's major search interface overhaul, Search Engine Land has discovered that Google is testing a new feature with Google News—the ability to connect it to ...

Twitter Micro-Video Marketing Strategies for Business – The TwitVid Interview

Twitter Micro Video Marketing Strategies for Business – The TwitVid Interview

ReelSEO's Grant Crowell interviews TwitVid's co-founder Mo Adham, and discusses the business opportunities today with using video in twitter, and how going super short with your video length can be more effective for the twitter crowd.

5 Top Twitter Video Marketing Strategies for Every Business

5 Top Twitter Video Marketing Strategies for Every Business

ReelSEO's Grant Crowell interviews TwitJump's founder Alex Lawrence, who shares some of the top reasons businesses today should be doing video marketing in twitter, and some tips for planning your own twitter video marketing strategy.

While Social Media Adoption Climbs, Social Media Usage By Content Creators Is In Decline

While Social Media Adoption Climbs, Social Media Usage By Content Creators Is In Decline

A lot has been made of Facebook's rise as a referrer of video viewers.  Even here at ReelSEO, we've mentioned it a couple of times.  And indeed, Facebook is growing more rapidly than most sources in terms of traffic referred. But that may well be ...

What's The Business Value of Twitter Video Marketing?

Whats The Business Value of Twitter Video Marketing?

I interviewed Tubemogul's Director of Communications and Marketing David Burch about their recent report including data on Twitter and video, which declares that Twitter is one of the fastest growing ways that video is being discovered online, and that video referrals from twitter are more ...

Facebook Fastest Growing Video Referrer, But Still Behind Search

Facebook Fastest Growing Video Referrer, But Still Behind Search

Facebook and Twitter are the fastest-growing referrers of video on the web, according to a new report from TubeMogul.  Called "Online Video and the Media Industry," and produced in conjunction with Brightcove, it's a quarterly report, and the findings cover Q2 of 2010.