Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

As brands get more creative with online video offerings, and more savvy in promoting them through social media and other outlets, a funny thing is happening: viewers are watching more ads. Take pre-roll and display ads out of the equation completely, and viewers have still ...

Shaq Knows The Power Of Social Video, Retires Via Twitter

Shaq Knows The Power Of Social Video, Retires Via Twitter

Shaquille O'Neal is one of the most accomplished and beloved professional basketball stars in the world. He's one of the few players who has won championships playing for multiple different teams. And he has just retired. And he did it using social video. No press conference, no ...

YouTube Videos Will Now Have Google's +1 Social Button

YouTube Videos Will Now Have Googles +1 Social Button

Oh joy. The grand social networking experiment from Google, called Plus One (or, +1) is expanding, and now it's coming to YouTube. Now you can let everyone in your (Google) network know about what videos you're watching, or find new videos for your own enjoyment ...

Old Spice Man Campaigns For Movie Role With Online Video Trailer

Old Spice Man Campaigns For Movie Role With Online Video Trailer

Let's say you're the star and the face of one of the most universally-praised online video campaigns in all of history. And suppose that, after that kind of success, you're interested in turning your new found fame into a more sustainable acting career... maybe you ...

Social Video Optimization Explored: How Businesses Can “Get Social” With Video

Social Video Optimization Explored: How Businesses Can “Get Social” With Video

This week I had the opportunity to present at the Mediabistro Social Media Optimization Conference, with my presentation titled, "Social Video Optimization: Real Opportunities, Success Stories, and Winning Strategies." Check out my Slideshare presentation and some highlights from the presentation on what social video optimization ...

Social Video For Businesses: 8 Social Video Questions With Steve Garfield

Social Video For Businesses: 8 Social Video Questions With Steve Garfield

We recently discussed the definition of "social video," and looked at why it's on the rise. For a closer look at how businesses can use social video, I interviewed my fellow videologist, Steve Garfield. He talks about how businesses can be successful by combining their ...

The Rise of Social Video Advertising & Why You Should Care

The Rise of Social Video Advertising & Why You Should Care

What exactly is "social video advertising?" Is it better than traditional online video advertising? What are the ways to optimize a social video advertising campaign? To help answer these and other questions, I enlisted the expertise of Dan Greenberg and Chris Schreiber of the social ...

Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video

Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video

I interviewed Chris Quigley, Co-founder of the buzz marketing company, Viral Ad Network, about why and how companies should engage in social causes using video. Chris also shares the special benefits that social video campaigns can have for charities, and we add some of our ...

Would You Watch A Clorox Video Ad For Facebook Credits?

Would You Watch A Clorox Video Ad For Facebook Credits?

Facebook is slowly rolling out a new system that will give Facebook Credits to users who willingly view certain video ads--you might have read about it in Christopher's Weekly News Reel article over the weekend. And now they have their first major brand on board ...

Al Jazeera’s Streaming Video News Defines Social Democracy

Al Jazeera’s Streaming Video News Defines Social Democracy

Al Jazeera's, "The Stream," represents the smartest mix of video, social media and broadcast news interactivity to date. Will this become the model for the "new" newsroom? I have seen the future of online Democracy - and it has come from Al Jazeera. Now, I ...

President Obama Has Taken Over Social Video In Just 24 Hours

President Obama Has Taken Over Social Video In Just 24 Hours

Some people like to call Obama the social media president. And, in truth, his campaign took advantage of Facebook, YouTube, and Twitter in ways no other presidential candidate ever had, embracing the power of social media to get the message to the masses. He even ...

Tornado Outbreak Shows The Speed & Power Of Social Video

Tornado Outbreak Shows The Speed & Power Of Social Video

I spent the better part of my Wednesday evening following media coverage of the tornado outbreak in Alabama, Tennessee, Mississippi, & Georgia. So far, 127 tornadoes have been confirmed, the death toll is at 54-and-climbing, and the devastation is immense and widespread. Online video was ...

The 6-Step Social Video Exercise Plan for Marketing Executives

The 6 Step Social Video Exercise Plan for Marketing Executives

In my previous article "Why CMOs & Marketing Executives Must Embrace Social Video Marketing – NOW," I had my fellow social media strategists explain why getting your CMO, COO, CEO and other high ranking executives in your company to participate in social media and online ...

YouTube Beats Facebook & Twitter For Educational Social Video Potential

YouTube Beats Facebook & Twitter For Educational Social Video Potential

Well, it's official. YouTube is better than Twitter. At least... it is where education is concerned. That's the word from college professors who participated in a new study by Brabson Survey Research Group and Pearson, who overwhelmingly saw more value for secondary education in YouTube's ...

Faith in Social Video Marketing: My Q&A with Rob Bell of “Love Wins”

Faith in Social Video Marketing: My Q&A with Rob Bell of “Love Wins”

Last night I had the opportunity to personally meet with neo-evangelist pastor and social video marketer Rob Bell, the author of the New York Times bestseller book, "Love Wins." Learn from Rob himself on how his own upbringing, passion, and faith greatly shaped his own ...