Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video

Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video

I interviewed Chris Quigley, Co-founder of the buzz marketing company, Viral Ad Network, about why and how companies should engage in social causes using video. Chris also shares the special benefits that social video campaigns can have for charities, and we add some of our ...

Would You Watch A Clorox Video Ad For Facebook Credits?

Would You Watch A Clorox Video Ad For Facebook Credits?

Facebook is slowly rolling out a new system that will give Facebook Credits to users who willingly view certain video ads--you might have read about it in Christopher's Weekly News Reel article over the weekend. And now they have their first major brand on board ...

Al Jazeera’s Streaming Video News Defines Social Democracy

Al Jazeera’s Streaming Video News Defines Social Democracy

Al Jazeera's, "The Stream," represents the smartest mix of video, social media and broadcast news interactivity to date. Will this become the model for the "new" newsroom? I have seen the future of online Democracy - and it has come from Al Jazeera. Now, I ...

President Obama Has Taken Over Social Video In Just 24 Hours

President Obama Has Taken Over Social Video In Just 24 Hours

Some people like to call Obama the social media president. And, in truth, his campaign took advantage of Facebook, YouTube, and Twitter in ways no other presidential candidate ever had, embracing the power of social media to get the message to the masses. He even ...

Tornado Outbreak Shows The Speed & Power Of Social Video

Tornado Outbreak Shows The Speed & Power Of Social Video

I spent the better part of my Wednesday evening following media coverage of the tornado outbreak in Alabama, Tennessee, Mississippi, & Georgia. So far, 127 tornadoes have been confirmed, the death toll is at 54-and-climbing, and the devastation is immense and widespread. Online video was ...

The 6-Step Social Video Exercise Plan for Marketing Executives

The 6 Step Social Video Exercise Plan for Marketing Executives

In my previous article "Why CMOs & Marketing Executives Must Embrace Social Video Marketing – NOW," I had my fellow social media strategists explain why getting your CMO, COO, CEO and other high ranking executives in your company to participate in social media and online ...

YouTube Beats Facebook & Twitter For Educational Social Video Potential

YouTube Beats Facebook & Twitter For Educational Social Video Potential

Well, it's official. YouTube is better than Twitter. At least... it is where education is concerned. That's the word from college professors who participated in a new study by Brabson Survey Research Group and Pearson, who overwhelmingly saw more value for secondary education in YouTube's ...

Faith in Social Video Marketing: My Q&A with Rob Bell of “Love Wins”

Faith in Social Video Marketing: My Q&A with Rob Bell of “Love Wins”

Last night I had the opportunity to personally meet with neo-evangelist pastor and social video marketer Rob Bell, the author of the New York Times bestseller book, "Love Wins." Learn from Rob himself on how his own upbringing, passion, and faith greatly shaped his own ...

Why CMOs & Marketing Executives Must Embrace Social Video Marketing - NOW

Why CMOs & Marketing Executives Must Embrace Social Video Marketing   NOW

Large and medium size companies are reporting larger budgets for social media and online video than ever before, along with a commitment to measure social media ROI that should encourage even more spending. Yet one recent study on the Chief Marketing Officers with Fortune 100 ...

Time for Your Business to Apologize on Video? Social Video Marketing Remedies

Time for Your Business to Apologize on Video? Social Video Marketing Remedies

Social video marketing isn't only about creating entirely positive new experiences for customers. Sometimes it involves demonstrating responsibility when you make mistakes, and how you make amends. I feature some video apology examples of Domino's Pizza from both their national headquarters and a local franchisee ...

Social Video Marketing Wins! What Rob Bell and “Love Wins” Can Teach Us

Social Video Marketing Wins! What Rob Bell and “Love Wins” Can Teach Us

How does an edgy Midwestern pastor manage to get explosive success with a religious book? Since "Love Wins" was released on March 15th it has already skyrocketed to #6 in Amazon's best sellers, with much buzz about it before the book was even released. A ...

Choice is Basis for New Social Video Ad Seeding Network: Viewable Media

Choice is Basis for New Social Video Ad Seeding Network: Viewable Media

I am a proponent of choice. Give me a choice of something or another and I'm a happy camper. Give me a choice in which ad to watch and when? Well, I might actually tolerate sitting through the ads and not get up and run ...

Why Businesses Should “Socialize” with Video: Socialize 2011

Why Businesses Should “Socialize” with Video: Socialize 2011

I will be speaking on social video marketing at "Socialize 2011– Monetizing Social Media" conference March 31 – April 1st, 2011 at the New Yorker Hotel in New York City. The conference is being presented by Mediabistro, SocialTimes, and AllFacebook. I will be speaking on ...

Leanin Sees Interest Rise With Awesome In-Video Facebook Social Integration

Leanin Sees Interest Rise With Awesome In Video Facebook Social Integration

LeanIn, which I have mentioned a few times in recent weeks, is seeing a rise in adoption of its service. What is LeanIn you ask? LeanIn is a revolutionary new way for viewers of TV and online video to interact with and discover content that ...

YouTube Tops Facebook, Twitter, & All Social Media In User Satisfaction

YouTube Tops Facebook, Twitter, & All Social Media In User Satisfaction

Facebook has all kinds of gaudy statistics at their disposal. They have more users than pretty much any online service (over 600 million), and their usage statistics (logins, time spent on site, posts, interactions, etc.) are through the roof. But there's one significant measurement where, ...