Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

New TubeMogul and TrialPay Deal Brings Real-time Bidding to Social Video Ads in Games

New TubeMogul and TrialPay Deal Brings Real time Bidding to Social Video Ads in Games

Ah yes, my friends, another cross-coverage story for me and with some of my favorite people, TubeMogul. OK, so I haven't actually met anyone from TubeMogul, but I like their products. Now, they're expanding the options available to their customers in a somewhat unique way, …

Social TV Buzz Doubles YOY & Twitter Remains #1 for Social TV Activity

Social TV Buzz Doubles YOY & Twitter Remains #1 for Social TV Activity

The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV. The company also uncovered several interesting trends regarding social activity. Meanwhile, electronic program guides are …

The Powerful KONY 2012 Video – What Can We Learn From It?

The Powerful KONY 2012 Video   What Can We Learn From It?

We generally think of YouTube as a place where we can find entertainment, education, how-tos, and so forth.  But its reach is so vast that it has been a place where Presidential candidates make their campaign videos available, where people cry out for help, and …

Someone At The London Mayor’s Office Is A Video Marketing Expert

Someone At The London Mayors Office Is A Video Marketing Expert

I praised the Ohio Department Of Transportation not too long ago for simply setting up a camera to film the bridge demolition they were going to execute anyway–find that video in our viral round up here. And maybe someone at the Mayor of London's office …

Want To Succeed With “Content As Marketing”? Then Be All You Can Be

Want To Succeed With Content As Marketing? Then Be All You Can Be

I spend a lot of time on this site, and with clients, talking about how important it is for brands and businesses to think about creating online video content as opposed to merely making ads. The branded videos that go viral and gather all kinds …

Goodbye Traditional Ads, Hello Social Video – The Central Institute Of Australia

Goodbye Traditional Ads, Hello Social Video   The Central Institute Of Australia

Businesses big and small, I implore you to pay attention to this video–even if the subject matter may veer into the gross or weird territory (and it does). Because, while the content of the video is definitely important to what I want to say, the …

Is Social Video In Danger Of Becoming Anti-Social “Business As Usual?”

Is Social Video In Danger Of Becoming Anti Social “Business As Usual?”

I interviewed social business author Brian Solis for a discussion on if social video needs to have better rules of engagement for real-world value or risk becoming hijacked by marketing agencies who miss the point of it all and de-valueing it's promise to the point …

Social Video Works – The 2011 Social Video Advertising Report From Visible Measures

Social Video Works   The 2011 Social Video Advertising Report From Visible Measures

Today Visible Measures is releasing The 2011 Social Video Advertising Report, an annual review of how well social video advertising is performing as a whole. And as a whole, it's doing very, very well. Over 500 branded social video campaigns gained more than a million …

The Dramatic Impact Of Social Video Recommendations On Brand Metrics – Unruly & Decipher Research

The Dramatic Impact Of Social Video Recommendations On Brand Metrics   Unruly & Decipher Research

According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad's message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the …

Driving Video Views & Engagement With SEO & Social Media

Driving Video Views & Engagement With SEO & Social Media

Our founder, Mark Roberston, had a chance to serve as moderater at the Streaming Media West conference on a panel discussion entitled Driving Video Views and Engagement With SEO & Social Media. With Josh Warner of Feed Company, Gregg LaRoche of Brightcove, and Patrick Starzan …

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