Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

Are “Digital Natives” Transforming Online Video For Better Or Worse? Part 1

Are “Digital Natives” Transforming Online Video For Better Or Worse? Part 1

I interview Michelle Manafy, Co-Editor of the newly released book Dancing With Digital Natives. Michelle and I talk about how "digital natives" are already transforming the way business is being done, and their increasing impact on the online video industry. 

The Social Video Blueprint, Part 3: It's About Views, Not Impressions

The Social Video Blueprint, Part 3: Its About Views, Not Impressions

In last week's Part 2 of our Social Video Blueprint series, we talked about how brands are shifting away from traditional video advertising toward creating their own, original entertainment video content as a means of boosting brand-lift and audience engagement. This week, we dive deeper ...

Best Branded Viral Video Ad Campaign - Bon Yurt Yogurt Blended Glow Sticks

Best Branded Viral Video Ad Campaign   Bon Yurt Yogurt Blended Glow Sticks

A lot of great brands are creating awesome online videos to promote themselves. And many of them deserve plenty of praise for their efforts, as well as the end result. But once every few months something truly innovative and creative comes along that simply demands ...

Old Spice Man To Go Mano A Mano With New Pitchman Fabio Today At Noon

Old Spice Man To Go Mano A Mano With New Pitchman Fabio Today At Noon

In Friday's viral video round up, I linked to a new Old Spice commercial starring long-haired model, Fabio, and even implied that I thought he was a dull choice to follow up the pitchman antics of Isaiah Mustafa and NFL player Ray Lewis. Turns out, ...

The Social Video Blueprint, Part 2: It's About Content, Not Ads

The Social Video Blueprint, Part 2: Its About Content, Not Ads

This is the second installment of a nine-part series on social video and the impact it's having on branded video marketing as a whole. In part one we discussed the definition and basic characteristics of social video--if you missed it, you may want to check ...

Google Chills in the Fridge with New Acquisition, Looks to Expand Google+ Media Sharing

Google Chills in the Fridge with New Acquisition, Looks to Expand Google+ Media Sharing

Google is working hard to make Google+, their new social network in case you've been in a coma, a major force to be reckoned with. I use it in passing and have all of 23 people in my circles. I like being able to share ...

Facebook Now Let's You Add Video to Facebook Comments

Facebook Now Lets You Add Video to Facebook Comments

We recently discovered a feature that Facebook was testing and it appears that they have just made public as of today. Now, when you include a link in a comment on anyone's Facebook post or status update, you'll get an "expanded view" which contains a ...

What Motivates Us to Share Videos? The Psychology Behind Social Video

What Motivates Us to Share Videos? The Psychology Behind Social Video

What is the psychological power behind what we call "social video?" How has it changed human behavior? What types of video motivates people most to share with our own social circles? Chris Schreiber, Director of Marketing for the social video advertising company, Sharethrough, shares with ...

The Social Video Blueprint: Branded Social Video Marketing Explained

The Social Video Blueprint: Branded Social Video Marketing Explained

This is the first in a nine-part series on how brands are turning to social video to better reach and engage consumers. Throughout the next nine weeks, we'll cover social video marketing from all angles, including case studies, best practices, strategies, and more. But for ...

Google Plus Has One Huge Glaring Oversight: YouTube Integration

Google Plus Has One Huge Glaring Oversight: YouTube Integration

Google Plus has certainly received plenty of praise from me. Maybe I was getting bored with Facebook. Or maybe Google Plus has some really cool features and attributes that I like a lot. Most likely, it's a bit of both. But despite everything I love ...

Are Facebook Credits the Future of Social Video Commerce?

Are Facebook Credits the Future of Social Video Commerce?

In this Slideshare presentation, I showcase real examples of using Facebook Credits with interactive product video, and some exciting high-level possibilities of how video can be utilized for doing not just virtual commerce, but real tangible commerce with Facebook Credits.

Why Social Video Marketing May Eclipse Video SEO

Why Social Video Marketing May Eclipse Video SEO

I interviewed Mark Robertson, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on "Why Video Marketing has Evolved Beyond SEO." Mark shared with me his belief that social video marketing has become the ...

If You're A Business, Google Plus Doesn't Want Your Business... Yet

If Youre A Business, Google Plus Doesnt Want Your Business... Yet

I complained earlier in the week about Google Plus being such a closed beta community, that it almost wasn't worth using as a social network. But now, Plus has opened for another huge wave of invitations over the last few days, rendering many of my ...

Online Video Lets You Live Through The Arizona Sand Storm Vicariously

Online Video Lets You Live Through The Arizona Sand Storm Vicariously

Online video is the new newsroom. Citizen journalists are recording video of breaking news events with smart phones, Flip cameras, and Canon 5D's. They're uploading video in near real-time to platforms like YouTube and Vimeo, and using social media outlets like Twitter and Facebook to ...

Facebook Video Chat Now A Reality With Skype-Powered Facebook Video Calling

Facebook Video Chat Now A Reality With Skype Powered Facebook Video Calling

Facebook's long, sad history of treating video like a secondary concern are over. Today the company finally made their big "awesome" announcement--which began more than 12 minutes late--and despite some early leaks of the actual information, it actually is still pretty awesome. Facebook video chat is ...