Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

Social Video Disasters – How Politicians Can Change their Social Media Strategy

Social Video Disasters – How Politicians Can Change their Social Media Strategy

The age of forgetting is now over. Online video with social media has become the perfect vehicle for keeping the behavior of politicians on public record for everyone, forever. Because of the recent events in Congress, I am compelled to share some recent examples of ...

Vancouver Riot Videos: More Proof The Future Of News Is Social Video

Vancouver Riot Videos: More Proof The Future Of News Is Social Video

I am a huge hockey fan--I might have mentioned it before. So obviously I watched Game 7 of the Stanley Cup Finals last night on NBC. Boston won, and had the game in hand pretty much throughout, despite the fact that it was an away ...

When Videos Attack: Why Politicians Should Respect the Power of Social Video

When Videos Attack: Why Politicians Should Respect the Power of Social Video

Over the last couple of years I've become a bit of a political junkie. And like any good junkie, I spend half my time dosing up on Fox, MSNBC, Politico and Huffpo and half my time looking for my next fix. With ever-increasing frequency, I'm ...

Social Video Marketing Lessons via BlendTec’s “Will it Blend?”

Social Video Marketing Lessons via BlendTec’s “Will it Blend?”

I interviewed Tom Dickson, CEO of Blendtec, responsible for one of the most popular YouTube video shows of all time and a pioneering example of how to be social with video in your own business. Tom shares his advice he has for others who want ...

Rising Trend: Personal Social Video Cause Marketing From Amateurs

Rising Trend: Personal Social Video Cause Marketing From Amateurs

Social video is essentially the spread of any video via social media. Brands are realizing there is more power in customers who share videos with their friends than in simple video views, which can be manipulated more easily and don't demonstrate the same level of ...

Teen Entrepreneurs In Social Video – How Video Engages Youth Market

Teen Entrepreneurs In Social Video – How Video Engages Youth Market

Want to connect with the youth market, which uses the Internet very different from adults? Then who better to get inside of the heads of the lucrative teen market segment than entrepreneurial teenagers? I interviewed Daniel Brusilovsky, one such successful genY/millennial tech entrepreneur with accomplishments ...

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

Social Video Works: Viewers Watched 800 Million Branded Videos In 2011

As brands get more creative with online video offerings, and more savvy in promoting them through social media and other outlets, a funny thing is happening: viewers are watching more ads. Take pre-roll and display ads out of the equation completely, and viewers have still ...

Shaq Knows The Power Of Social Video, Retires Via Twitter

Shaq Knows The Power Of Social Video, Retires Via Twitter

Shaquille O'Neal is one of the most accomplished and beloved professional basketball stars in the world. He's one of the few players who has won championships playing for multiple different teams. And he has just retired. And he did it using social video. No press conference, no ...

YouTube Videos Will Now Have Google's +1 Social Button

YouTube Videos Will Now Have Googles +1 Social Button

Oh joy. The grand social networking experiment from Google, called Plus One (or, +1) is expanding, and now it's coming to YouTube. Now you can let everyone in your (Google) network know about what videos you're watching, or find new videos for your own enjoyment ...

Old Spice Man Campaigns For Movie Role With Online Video Trailer

Old Spice Man Campaigns For Movie Role With Online Video Trailer

Let's say you're the star and the face of one of the most universally-praised online video campaigns in all of history. And suppose that, after that kind of success, you're interested in turning your new found fame into a more sustainable acting career... maybe you ...

Social Video Optimization Explored: How Businesses Can “Get Social” With Video

Social Video Optimization Explored: How Businesses Can “Get Social” With Video

This week I had the opportunity to present at the Mediabistro Social Media Optimization Conference, with my presentation titled, "Social Video Optimization: Real Opportunities, Success Stories, and Winning Strategies." Check out my Slideshare presentation and some highlights from the presentation on what social video optimization ...

Social Video For Businesses: 8 Social Video Questions With Steve Garfield

Social Video For Businesses: 8 Social Video Questions With Steve Garfield

We recently discussed the definition of "social video," and looked at why it's on the rise. For a closer look at how businesses can use social video, I interviewed my fellow videologist, Steve Garfield. He talks about how businesses can be successful by combining their ...

The Rise of Social Video Advertising & Why You Should Care

The Rise of Social Video Advertising & Why You Should Care

What exactly is "social video advertising?" Is it better than traditional online video advertising? What are the ways to optimize a social video advertising campaign? To help answer these and other questions, I enlisted the expertise of Dan Greenberg and Chris Schreiber of the social ...

Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video

Social Video and Cause Marketing: How Nonprofits Are Doing Viral Video

I interviewed Chris Quigley, Co-founder of the buzz marketing company, Viral Ad Network, about why and how companies should engage in social causes using video. Chris also shares the special benefits that social video campaigns can have for charities, and we add some of our ...

Would You Watch A Clorox Video Ad For Facebook Credits?

Would You Watch A Clorox Video Ad For Facebook Credits?

Facebook is slowly rolling out a new system that will give Facebook Credits to users who willingly view certain video ads--you might have read about it in Christopher's Weekly News Reel article over the weekend. And now they have their first major brand on board ...