Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

Why Social Video Marketing May Eclipse Video SEO

Why Social Video Marketing May Eclipse Video SEO

I interviewed Mark Robertson, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on "Why Video Marketing has Evolved Beyond SEO." Mark shared with me his belief that social video marketing has become the ...

If You're A Business, Google Plus Doesn't Want Your Business... Yet

If Youre A Business, Google Plus Doesnt Want Your Business... Yet

I complained earlier in the week about Google Plus being such a closed beta community, that it almost wasn't worth using as a social network. But now, Plus has opened for another huge wave of invitations over the last few days, rendering many of my ...

Online Video Lets You Live Through The Arizona Sand Storm Vicariously

Online Video Lets You Live Through The Arizona Sand Storm Vicariously

Online video is the new newsroom. Citizen journalists are recording video of breaking news events with smart phones, Flip cameras, and Canon 5D's. They're uploading video in near real-time to platforms like YouTube and Vimeo, and using social media outlets like Twitter and Facebook to ...

Facebook Video Chat Now A Reality With Skype-Powered Facebook Video Calling

Facebook Video Chat Now A Reality With Skype Powered Facebook Video Calling

Facebook's long, sad history of treating video like a secondary concern are over. Today the company finally made their big "awesome" announcement--which began more than 12 minutes late--and despite some early leaks of the actual information, it actually is still pretty awesome. Facebook video chat is ...

Mr. Google Plus, Tear Down That Wall

Mr. Google Plus, Tear Down That Wall

Google Plus is awesome. I'm already a huge, huge fan. I like the clean layout. I like the ability to place all my contacts into various circles and send updates only to certain types of people. And best of all, I love the Hangouts video ...

Video Is A Huge Part Of The Google Plus Social Network

Video Is A Huge Part Of The Google Plus Social Network

I somehow landed on the Google Plus social network page when the sign-up process was open, and managed to get set up. Sadly, registration has been closed again already, and the sending of invites has been temporarily disabled. I've played around with it a bit ...

How Teens Use YouTube & Social Media: The Online Generation Gap

How Teens Use YouTube & Social Media: The Online Generation Gap

I interviewed popular teenage Internet entrepreneur, professional blogger, and Huffington Post writer Chloe Spencer about why and how her fellow teenagers perceive and interact with online video differently from their older counterparts. She also give some great advice for getting teens to stay out of ...

Best Branded Online Video Ad Campaign: DirecTV's Football Cops

Best Branded Online Video Ad Campaign: DirecTVs Football Cops

There's a movement afoot. You might not have noticed it, because it's been gradual. But more and more brands are turning their backs on traditional video commercials, opting instead for social video marketing. Often, this includes the creation of original branded web series content designed ...

Viral Video Marketing vs. Social Video Marketing – Which is Better?

Viral Video Marketing vs. Social Video Marketing – Which is Better?

You saw it coming to this over the past few weeks, didn't you? I have been writing a lot lately about "viral video" and "social video," and now it's time to give them the ultimate face-off. What's the difference between viral video and social video? ...

Social Video Disasters – How Politicians Can Change their Social Media Strategy

Social Video Disasters – How Politicians Can Change their Social Media Strategy

The age of forgetting is now over. Online video with social media has become the perfect vehicle for keeping the behavior of politicians on public record for everyone, forever. Because of the recent events in Congress, I am compelled to share some recent examples of ...

Vancouver Riot Videos: More Proof The Future Of News Is Social Video

Vancouver Riot Videos: More Proof The Future Of News Is Social Video

I am a huge hockey fan--I might have mentioned it before. So obviously I watched Game 7 of the Stanley Cup Finals last night on NBC. Boston won, and had the game in hand pretty much throughout, despite the fact that it was an away ...

When Videos Attack: Why Politicians Should Respect the Power of Social Video

When Videos Attack: Why Politicians Should Respect the Power of Social Video

Over the last couple of years I've become a bit of a political junkie. And like any good junkie, I spend half my time dosing up on Fox, MSNBC, Politico and Huffpo and half my time looking for my next fix. With ever-increasing frequency, I'm ...

Social Video Marketing Lessons via BlendTec’s “Will it Blend?”

Social Video Marketing Lessons via BlendTec’s “Will it Blend?”

I interviewed Tom Dickson, CEO of Blendtec, responsible for one of the most popular YouTube video shows of all time and a pioneering example of how to be social with video in your own business. Tom shares his advice he has for others who want ...

Rising Trend: Personal Social Video Cause Marketing From Amateurs

Rising Trend: Personal Social Video Cause Marketing From Amateurs

Social video is essentially the spread of any video via social media. Brands are realizing there is more power in customers who share videos with their friends than in simple video views, which can be manipulated more easily and don't demonstrate the same level of ...

Teen Entrepreneurs In Social Video – How Video Engages Youth Market

Teen Entrepreneurs In Social Video – How Video Engages Youth Market

Want to connect with the youth market, which uses the Internet very different from adults? Then who better to get inside of the heads of the lucrative teen market segment than entrepreneurial teenagers? I interviewed Daniel Brusilovsky, one such successful genY/millennial tech entrepreneur with accomplishments ...