Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

Facebook Now Let's You Add Video to Facebook Comments

Facebook Now Lets You Add Video to Facebook Comments

We recently discovered a feature that Facebook was testing and it appears that they have just made public as of today. Now, when you include a link in a comment on anyone's Facebook post or status update, you'll get an "expanded view" which contains a ...

What Motivates Us to Share Videos? The Psychology Behind Social Video

What Motivates Us to Share Videos? The Psychology Behind Social Video

What is the psychological power behind what we call "social video?" How has it changed human behavior? What types of video motivates people most to share with our own social circles? Chris Schreiber, Director of Marketing for the social video advertising company, Sharethrough, shares with ...

The Social Video Blueprint: Branded Social Video Marketing Explained

The Social Video Blueprint: Branded Social Video Marketing Explained

This is the first in a nine-part series on how brands are turning to social video to better reach and engage consumers. Throughout the next nine weeks, we'll cover social video marketing from all angles, including case studies, best practices, strategies, and more. But for ...

Google Plus Has One Huge Glaring Oversight: YouTube Integration

Google Plus Has One Huge Glaring Oversight: YouTube Integration

Google Plus has certainly received plenty of praise from me. Maybe I was getting bored with Facebook. Or maybe Google Plus has some really cool features and attributes that I like a lot. Most likely, it's a bit of both. But despite everything I love ...

Are Facebook Credits the Future of Social Video Commerce?

Are Facebook Credits the Future of Social Video Commerce?

In this Slideshare presentation, I showcase real examples of using Facebook Credits with interactive product video, and some exciting high-level possibilities of how video can be utilized for doing not just virtual commerce, but real tangible commerce with Facebook Credits.

Why Social Video Marketing May Eclipse Video SEO

Why Social Video Marketing May Eclipse Video SEO

I interviewed Mark Robertson, ReelSEO publisher and featured speaker at the 2011 Video Commerce Summit August 1st-2nd in San Francisco, who will be presenting on "Why Video Marketing has Evolved Beyond SEO." Mark shared with me his belief that social video marketing has become the ...

If You're A Business, Google Plus Doesn't Want Your Business... Yet

If Youre A Business, Google Plus Doesnt Want Your Business... Yet

I complained earlier in the week about Google Plus being such a closed beta community, that it almost wasn't worth using as a social network. But now, Plus has opened for another huge wave of invitations over the last few days, rendering many of my ...

Online Video Lets You Live Through The Arizona Sand Storm Vicariously

Online Video Lets You Live Through The Arizona Sand Storm Vicariously

Online video is the new newsroom. Citizen journalists are recording video of breaking news events with smart phones, Flip cameras, and Canon 5D's. They're uploading video in near real-time to platforms like YouTube and Vimeo, and using social media outlets like Twitter and Facebook to ...

Facebook Video Chat Now A Reality With Skype-Powered Facebook Video Calling

Facebook Video Chat Now A Reality With Skype Powered Facebook Video Calling

Facebook's long, sad history of treating video like a secondary concern are over. Today the company finally made their big "awesome" announcement--which began more than 12 minutes late--and despite some early leaks of the actual information, it actually is still pretty awesome. Facebook video chat is ...

Mr. Google Plus, Tear Down That Wall

Mr. Google Plus, Tear Down That Wall

Google Plus is awesome. I'm already a huge, huge fan. I like the clean layout. I like the ability to place all my contacts into various circles and send updates only to certain types of people. And best of all, I love the Hangouts video ...

Video Is A Huge Part Of The Google Plus Social Network

Video Is A Huge Part Of The Google Plus Social Network

I somehow landed on the Google Plus social network page when the sign-up process was open, and managed to get set up. Sadly, registration has been closed again already, and the sending of invites has been temporarily disabled. I've played around with it a bit ...

How Teens Use YouTube & Social Media: The Online Generation Gap

How Teens Use YouTube & Social Media: The Online Generation Gap

I interviewed popular teenage Internet entrepreneur, professional blogger, and Huffington Post writer Chloe Spencer about why and how her fellow teenagers perceive and interact with online video differently from their older counterparts. She also give some great advice for getting teens to stay out of ...

Best Branded Online Video Ad Campaign: DirecTV's Football Cops

Best Branded Online Video Ad Campaign: DirecTVs Football Cops

There's a movement afoot. You might not have noticed it, because it's been gradual. But more and more brands are turning their backs on traditional video commercials, opting instead for social video marketing. Often, this includes the creation of original branded web series content designed ...

Viral Video Marketing vs. Social Video Marketing – Which is Better?

Viral Video Marketing vs. Social Video Marketing – Which is Better?

You saw it coming to this over the past few weeks, didn't you? I have been writing a lot lately about "viral video" and "social video," and now it's time to give them the ultimate face-off. What's the difference between viral video and social video? ...

Social Video Disasters – How Politicians Can Change their Social Media Strategy

Social Video Disasters – How Politicians Can Change their Social Media Strategy

The age of forgetting is now over. Online video with social media has become the perfect vehicle for keeping the behavior of politicians on public record for everyone, forever. Because of the recent events in Congress, I am compelled to share some recent examples of ...