Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

Axe & Lynx Get Racy To Find Social Video Success

Axe & Lynx Get Racy To Find Social Video Success

Forget about playing football for a living or becoming a rock star, what I really want to do when I grow up is create ads for Lynx/Axe. It is a nice and simple marketing message: if you are a young man and use Lynx, you ...

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

The Social Video Blueprint, Part 5: Social Video Case Studies & Examples

Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. ...

The Social Video Blueprint, Part 4: It's About Shares, Not Clicks

The Social Video Blueprint, Part 4: Its About Shares, Not Clicks

Welcome to Part 4 of our Social Video Blueprint series. In Part 3, we talked about how the age of social media is causing brands to be more concerned with views than with old-school impressions, at least as a measure of engagement or campaign success. ...

Social Video Marketing Exercises & Tips From A Personal Trainer

Social Video Marketing Exercises & Tips From A Personal Trainer

I interviewed Mandy Swift, a self-dubbed "online marketing personal trainer" about the benefits of developing a fitness plan for one's online marketing and social video activities that helps build business success, professional growth, and overall personal health and well-being.

TomTom Has Found A Formula For Branded Social Video Success

TomTom Has Found A Formula For Branded Social Video Success

TomTom is a fairly well-known brand name. They're one of the major competitors in the GPS market space, along with Garmin, Magellan, and a few others. However, TomTom has something the other GPS brands don't: a great track record of branded social video and viral ...

Viral Video Chart: The Best Branded Viral Videos Of July 2011

Viral Video Chart: The Best Branded Viral Videos Of July 2011

What happens when you give a chimpanzee an AK-47 and let it run riot on YouTube?Well, Twentieth Century Fox is banking on the answer being a box office hit. The signs are certainly good. The controversial hoax video depicting mocking African soldiers handing the ape a ...

"Digital Natives" Transforming Online Video, Part 3: Teaching Citizenship

Digital Natives Transforming Online Video, Part 3: Teaching Citizenship

In my final article from my discussion Dancing with Digital Natives co-editor Michelle Manafy, we talk about the opportunities for parents, schools, organizations to pay attention to young peoples desire to make and share video content; and find ways to recognize and reward creativity in ...

You’re Exposed! Politician Joe Walsh’s Online Video Fallout

You’re Exposed! Politician Joe Walsh’s Online Video Fallout

"The Price of Attention is Exposure." That's my own saying for Congressman Joe Walsh, who made a video of himself on YouTube challenging President Obama on fiscal responsibility, which led to him being recently discovered to be a deadbeat dad.

“Digital Natives” Transforming Online Video, Part 2: Training Digital Citizens

“Digital Natives” Transforming Online Video, Part 2: Training Digital Citizens

In my continued discussion with Dancing with Digital Natives co-editor Michelle Manafy, we talk about the divide between digital natives and older generations with social media and online video, why digital natives sometimes behave very badly with online video, and some ways parents can get ...

Are “Digital Natives” Transforming Online Video For Better Or Worse? Part 1

Are “Digital Natives” Transforming Online Video For Better Or Worse? Part 1

I interview Michelle Manafy, Co-Editor of the newly released book Dancing With Digital Natives. Michelle and I talk about how "digital natives" are already transforming the way business is being done, and their increasing impact on the online video industry. 

The Social Video Blueprint, Part 3: It's About Views, Not Impressions

The Social Video Blueprint, Part 3: Its About Views, Not Impressions

In last week's Part 2 of our Social Video Blueprint series, we talked about how brands are shifting away from traditional video advertising toward creating their own, original entertainment video content as a means of boosting brand-lift and audience engagement. This week, we dive deeper ...

Best Branded Viral Video Ad Campaign - Bon Yurt Yogurt Blended Glow Sticks

Best Branded Viral Video Ad Campaign   Bon Yurt Yogurt Blended Glow Sticks

A lot of great brands are creating awesome online videos to promote themselves. And many of them deserve plenty of praise for their efforts, as well as the end result. But once every few months something truly innovative and creative comes along that simply demands ...

Old Spice Man To Go Mano A Mano With New Pitchman Fabio Today At Noon

Old Spice Man To Go Mano A Mano With New Pitchman Fabio Today At Noon

In Friday's viral video round up, I linked to a new Old Spice commercial starring long-haired model, Fabio, and even implied that I thought he was a dull choice to follow up the pitchman antics of Isaiah Mustafa and NFL player Ray Lewis. Turns out, ...

The Social Video Blueprint, Part 2: It's About Content, Not Ads

The Social Video Blueprint, Part 2: Its About Content, Not Ads

This is the second installment of a nine-part series on social video and the impact it's having on branded video marketing as a whole. In part one we discussed the definition and basic characteristics of social video--if you missed it, you may want to check ...

Google Chills in the Fridge with New Acquisition, Looks to Expand Google+ Media Sharing

Google Chills in the Fridge with New Acquisition, Looks to Expand Google+ Media Sharing

Google is working hard to make Google+, their new social network in case you've been in a coma, a major force to be reckoned with. I use it in passing and have all of 23 people in my circles. I like being able to share ...