Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

Driving Video Views & Engagement With SEO & Social Media

Driving Video Views & Engagement With SEO & Social Media

Our founder, Mark Roberston, had a chance to serve as moderater at the Streaming Media West conference on a panel discussion entitled Driving Video Views and Engagement With SEO & Social Media. With Josh Warner of Feed Company, Gregg LaRoche of Brightcove, and Patrick Starzan ...

Google Plus Opens To Teens Age 13 & Up

Google Plus Opens To Teens Age 13 & Up

Google Plus continues to get more open bit by bit, and just today made the service available to teens age 13 and up. Previously, Google Plus was restricted to people 18 and up. Along with the wave of new teenagers, Google Plus is also getting ...

The Social Video Blueprint: A Marketer's Guide To Social Video Success (Free E-Book)

The Social Video Blueprint: A Marketers Guide To Social Video Success (Free E Book)

A few months ago we brought you a 9-part series on social video marketing called The Social Video Blueprint. It was intended to serve as an outline of sorts, for companies and brands (and individualcreators) seeking to ignite their video marketing with a social kick. ...

Now You Have No Choice But To Sign Up For Google Plus

Now You Have No Choice But To Sign Up For Google Plus

Google obviously wants Google Plus to do very well. You can tell by how much they've leveraged their other properties to promote it, like YouTube videos, Google home page messages, rolling in Google Plus results into the standard SERPs, etc. But now they've taken the ...

No-Bull$h!t Social Video: Is “Social Video” Just Another Buzz Word?

No Bull$h!t Social Video: Is “Social Video” Just Another Buzz Word?

Are you at all confused by the term "Social Video?"  It's become a bit of a buzz word recently and I thought it would be worthwhile to ask the question, "is "social video" just another internet marketing buzz term or does it represent a Reel ...

5 Social Video Marketing Tips with Socialnomics' Digital Leader: Erik Qualman

5 Social Video Marketing Tips with Socialnomics Digital Leader: Erik Qualman

I video-interviewed Erik Qualman at the Chicago House of Blues for the launch of his new book, "Digital Leader: 5 Simple Steps to Success and Influence".  I asked him about his take on "social" and "viral" video and asked him to give us some tips for ...

YouTube Is Social Media - How Machinima Targets YouTube's Social Power

YouTube Is Social Media   How Machinima Targets YouTubes Social Power

I had the pleasure of spending some time at the Machinima LA Offices not too long ago, and I got to talk to a lot of great people about all the different facets of life at Machinima. One of those was Allen DeBevoise, the CEO. ...

Unruly Media Raises $25 Million; Funding To Fuel Global Social Video Expansion

Unruly Media Raises $25 Million; Funding To Fuel Global Social Video Expansion

On Jan. 4, 2012, Unruly Media announced a $25 million Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers, and Business Growth Fund.  Founded in 2006, Unruly has delivered a number of high profile social video campaigns for global brands, including industry ...

Your Video And Social Media--The YouTube Creator Playbook Conclusion

Your Video And Social Media  The YouTube Creator Playbook Conclusion

So what have we learned from The YouTube Creator Playbook over the past three months?  I'll tell you what I got most out of it.  Being a success on YouTube requires more than making great content and simply uploading it to the site.  In fact, ...

Evolve or Die! How Businesses Can Transform Using Social Video

Evolve or Die! How Businesses Can Transform Using Social Video

I interviewed social media expert Brian Solis, the author of Engage and the End of Business as Usual: Rewire The Way You Work To Succeed In The Customer Revolution. We talk about the crucial role online video must play in the transformation of businesses into ...

Rick Perry's Viral Video Disaster – What Politicians Do Wrong On YouTube

Rick Perrys Viral Video Disaster – What Politicians Do Wrong On YouTube

Republican Texas Governor and GOP presidential primary candidate Rick Perry has neared the three-and-half million mark on his YouTube "Strong” campaign ad since it was released just 5 days ago, but generated nearly half a million dislikes and caused the campaign to disable all social ...

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer ...

Social TV Comes To Sony Bravia Connected TVs

Social TV Comes To Sony Bravia Connected TVs

A recent firmware update for the 2011 Sony Bravia TVs brings with it the ability to do some social networking right on your TV without ever leaving the program, something I have stated I would like and I'm sure some others would as well.

The Google Interview: Using Video With Google Plus Pages For Business

The Google Interview: Using Video With Google Plus Pages For Business

I interviewed Google's spokesperson Andrea Faville to learn more about the video features available on Google Plus Pages for business; along with a number of examples from businesses across the small-to-large range, and the great new "Hangouts with Extras" they're previewing for everyone!

Eat, Drink, and Be Social! Video Marketing Tips For Restaurants And Cafés

Eat, Drink, and Be Social! Video Marketing Tips For Restaurants And Cafés

I interviewed Urbanspoon's Conrad Saam, who shared his social video marketing tips for restaurants, cafes, and the rest of the food service industry.