Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

Evolve or Die! How Businesses Can Transform Using Social Video

Evolve or Die! How Businesses Can Transform Using Social Video

I interviewed social media expert Brian Solis, the author of Engage and the End of Business as Usual: Rewire The Way You Work To Succeed In The Customer Revolution. We talk about the crucial role online video must play in the transformation of businesses into ...

Rick Perry's Viral Video Disaster – What Politicians Do Wrong On YouTube

Rick Perrys Viral Video Disaster – What Politicians Do Wrong On YouTube

Republican Texas Governor and GOP presidential primary candidate Rick Perry has neared the three-and-half million mark on his YouTube "Strong” campaign ad since it was released just 5 days ago, but generated nearly half a million dislikes and caused the campaign to disable all social ...

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

How To Measure Social ROI With Video: The Orabrush YouTube Marketing Story – Part 3 of 4

In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer ...

Social TV Comes To Sony Bravia Connected TVs

Social TV Comes To Sony Bravia Connected TVs

A recent firmware update for the 2011 Sony Bravia TVs brings with it the ability to do some social networking right on your TV without ever leaving the program, something I have stated I would like and I'm sure some others would as well.

The Google Interview: Using Video With Google Plus Pages For Business

The Google Interview: Using Video With Google Plus Pages For Business

I interviewed Google's spokesperson Andrea Faville to learn more about the video features available on Google Plus Pages for business; along with a number of examples from businesses across the small-to-large range, and the great new "Hangouts with Extras" they're previewing for everyone!

Eat, Drink, and Be Social! Video Marketing Tips For Restaurants And Cafés

Eat, Drink, and Be Social! Video Marketing Tips For Restaurants And Cafés

I interviewed Urbanspoon's Conrad Saam, who shared his social video marketing tips for restaurants, cafes, and the rest of the food service industry.

Free Social Video Webinar: How To Build Better Customer Relationships With Video

Free Social Video Webinar: How To Build Better Customer Relationships With Video

This Thursday the video solutions provider Liveclicker will be hosting a free webinar, "The New Social Video - How to Build Relationships with Shoppers through Video." I interviewed Liveclicker's Justin Foster for a sneak preview on this event. Social Video Commerce Webinar Info November 17 ...

ASICS Interactive Video Wall Ad Lets You Race A Marathon Runner

ASICS Interactive Video Wall Ad Lets You Race A Marathon Runner

Online video excites me for a lot of different reasons, but it's the really creative stuff that geeks me out the most... the artistic experimentation and innovation that occurs out on the fringes. This weekend I saw an online video ad that combines exercise, art, ...

Viewers Watch Video On Tablets 30% Longer Than On Desktop

Viewers Watch Video On Tablets 30% Longer Than On Desktop

Ooyala just dropped some new research via their Global Video Index which used data from July 1st through September 30th and used an anonymous cross-section of Ooyala customers and partner databases which is stated as being, "an array of broadcasters, studios, cable operators, print publications, ...

For Social Video Success, Make 'Em Laugh

For Social Video Success, Make Em Laugh

The Jun Group put out a fantastic infographic today and it's all about one of our favorite subjects: social video. Specifically, the infographic looks at how well social video works for brands and advertisers that are using video within social media and social networks. It ...

“Loving Your Customers Back” With Social Video Marketing

“Loving Your Customers Back” With Social Video Marketing

I interviewed Ramon DeLeon, manager of six Domino's Pizza stores in Chicago, and a frequent vlogger and presenter on social media, on the importance of using social video as a natural and powerful tool for enhancing customer relationships.

Google Plus Users About To Get Google Apps, Share Photos Like Mad

Google Plus Users About To Get Google Apps, Share Photos Like Mad

Google Plus opened wide to the public a couple of weeks ago, but since then, there's been very little in the way of official updates. Until this week, that is. There's a ton of news this week regarding Google Plus, including some eye-catching statistics on ...

Best Branded Viral Video Campaign - The Qualcomm Bug Circus Phone

Best Branded Viral Video Campaign   The Qualcomm Bug Circus Phone

It's been a while since I've written one of my articles about a great branded video campaign. To be truthful, I have barely had time to watch many branded videos, let alone write about them. But over the weekend, I saw a pretty clever little ...

Social Video Marketing Tips With Domino’s Pizza Chicago’s Ramon DeLeon

Social Video Marketing Tips With Domino’s Pizza Chicago’s Ramon DeLeon

I feature a video presentation of Ramon DeLeon, manager of six Domino's Pizza stores in Chicago, and a frequent vlogger and public speaker on social media marketing. Ramon is the recipient of the Chicago Social Media Club's 2011 Chicago Social Media Person of the Year ...

The Social TV Movement: When TV Went Social And Screens Converged

The Social TV Movement: When TV Went Social And Screens Converged

I've been reading a lot of interesting things in the social TV space these past few days and so I thought I would compile them and share with everyone on how screens are converging and TV is becoming more of a social activity. New services ...