Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

Brands Race for Olympic Gold in Social Video Buzz With Unruly's Brand Tracker Infographic

Brands Race for Olympic Gold in Social Video Buzz With Unrulys Brand Tracker Infographic

We talked about Unruly's social video lab recently and we were able to get some insight into what makes videos successful.  This year's Olympics will be getting a load of attention from Unruly this summer and they'll be tracking the brands that garner the most ...

Cat Videos Will Be Scratching Into Their Own Festival In August

Cat Videos Will Be Scratching Into Their Own Festival In August

It was only a matter of time, I suppose, before cat videos got so popular and ubiquitous as to command its own festival, where cat aficionados could gather into one place and share their love of kitty mischief and cuteness.  Katie Czarniecki Hill is running ...

Brand Mentions in Social Video Content Have No Effect on Sharing Potential

Brand Mentions in Social Video Content Have No Effect on Sharing Potential

That’s according to fascinating new research carried out by a university in Australia, which found that the number of times a brand appears visually or verbally in a commercial had little or no impact on its popularity online. The study is the second led by Dr Karen Nelson-Field and ...

What Makes a Video Go Viral? 3 Unruly Tips for Social Video Success

What Makes a Video Go Viral? 3 Unruly Tips for Social Video Success

Unruly Media announced the world's first social video lab last Wednesday and we were able to ask Dan Best, Unruly's Planning Director, some questions about it.  It's a lab that was created to turn the virality of a video from a question to a science, to give brands ...

Unruly Social Video Lab Helps Brands Predict Social Video Viability

Unruly Social Video Lab Helps Brands Predict Social Video Viability

Unruly, a London-based analytics firm, announced the opening of the "world's first social video lab" today.  It's a lab that will help brands and agencies pre-test their video creations before they go out to market, using exhaustive analysis from Unruly to make sure the video ...

New Features Help Manage Global Online Video Campaigns with Multiple Teams in TubeMogul OneLoad

New Features Help Manage Global Online Video Campaigns with Multiple Teams in TubeMogul OneLoad

In Star Trek, on the Enterprise, you generally have a bridge full of officers, each with their own particular field of expertise and list of responsibilities. Not surprisingly, enterprise-level business is much the same way, with the board room and executive levels being much like ...

Going Beyond ‘Content is King’ In the UK - Coca Cola and Peugeot Experiment with Social Video

Going Beyond ‘Content is King’ In the UK   Coca Cola and Peugeot Experiment with Social Video

The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to ...

Google Plus Opens Up Hangouts On Air Live Streaming For All

Google Plus Opens Up Hangouts On Air Live Streaming For All

So here's yet another feature coming from Google that is bringing video power to virtually everyone.  Hangouts On Air, which is available to only some users of Google+, will soon be available to everyone around the world who uses the social network.  It allows others ...

Social Video Advertising Views Soar to Record Highs in 2012

Social Video Advertising Views Soar to Record Highs in 2012

In part due to the Super Bowl and all the attention it brings, the first quarter of any year is going to look inflated.  But year-over-year, people watched 40% more advertising than 2011 and 225% more from 2010, according to a study by Visible Measures.  ...

Crowdfunding Comes to Social Video Through Flattr Deal with Dailymotion

Crowdfunding Comes to Social Video Through Flattr Deal with Dailymotion

Dailymotion is teaming up with Flattr to create an end-to-end crowdfunded social video network meaning everyone who creates online video content could get compensated by the audience. Personally, I think it's brilliant and could revolutionize the TV and web series pilot workflow.

Facebook To Get Its First Movie Premiere With Bob Marley Documentary

Facebook To Get Its First Movie Premiere With Bob Marley Documentary

April 20 is a special time of year where the grass is greener and the weeds grow taller, and it's an unofficial holiday for people to get really hungry for absolutely no reason at all.  It has something to do with the moon and stars, ...

Google+ Profiles Get 'Reel' YouTube Channel Integration Friday

Google+ Profiles Get Reel YouTube Channel Integration Friday

We've written several times about Google+ and the first thing that I noticed when Google+ launched, was that you could easily connect your Google Plus account to accounts online, like: Yahoo, Facebook, Twitter, and even Orkut and Yelp - BUT, not YouTube.  Even though there ...

New TubeMogul and TrialPay Deal Brings Real-time Bidding to Social Video Ads in Games

New TubeMogul and TrialPay Deal Brings Real time Bidding to Social Video Ads in Games

Ah yes, my friends, another cross-coverage story for me and with some of my favorite people, TubeMogul. OK, so I haven't actually met anyone from TubeMogul, but I like their products. Now, they're expanding the options available to their customers in a somewhat unique way, ...

The Powerful KONY 2012 Video - What Can We Learn From It?

The Powerful KONY 2012 Video   What Can We Learn From It?

We generally think of YouTube as a place where we can find entertainment, education, how-tos, and so forth.  But its reach is so vast that it has been a place where Presidential candidates make their campaign videos available, where people cry out for help, and ...

Someone At The London Mayor's Office Is A Video Marketing Expert

Someone At The London Mayors Office Is A Video Marketing Expert

I praised the Ohio Department Of Transportation not too long ago for simply setting up a camera to film the bridge demolition they were going to execute anyway--find that video in our viral round up here. And maybe someone at the Mayor of London's office ...