Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

Facebook, Instagram Officially Announce Video Feature: 15 Seconds of Video Sharing

Facebook, Instagram Officially Announce Video Feature: 15 Seconds of Video Sharing

Instagram’s long-rumored video app is here. And it takes video for 15 seconds! And there are filters! Features and things! Does this mean the end of Vine? In the end, it all comes down to how each video-sharing app decides to one-up each other.

Can You Spot the Vine Changes? Improvements Coming with Instagram Video Announcement

Can You Spot the Vine Changes?  Improvements Coming with Instagram Video Announcement

Anticipating Instagram’s big video news later on today, Vine has begun teasing improvements to their own service. The blink-and-you’ll-miss teasers from founders Dom Hofmann and Rus Yusopov show some pretty exciting changes that have the experts speculating what they might be.

5 Tools Online Video Marketers Can Use for Best ROI

5 Tools Online Video Marketers Can Use for Best ROI

Discover 5 tools to help you leverage your online video marketing. From video hosting to rich-content social media posts, we’ll take you through some of the most innovative services for displaying and sharing your videos online.

Vine Catching Up to YouTube In Social Media Engagement

Vine Catching Up to YouTube In Social Media Engagement

A new study conducted by SocialBakers is seeing some pretty impressive gains by Vine compared to YouTube when it comes to engagement rates on Twitter. Vine has only been around for 6 months and for the most part, only on iOS, so catching up to YouTube on the social media platform is impressive.

GM Is Still Stuck in First Gear: The Sorry State of Marketing Cars with Social Video

GM Is Still Stuck in First Gear: The Sorry State of Marketing Cars with Social Video

The automotive industry is still woefully behind when it comes to video marketing. Which is strange, because purchase intent increases when consumers are exposed to a brand’s video. A look into the automotive industry and video today.

J Is For Jail: Sesame Street Goes To Prison To Help Kids Cope

J Is For Jail: Sesame Street Goes To Prison To Help Kids Cope

Sesame Street has always been a frontrunner in supporting young children through traumatic events such as death, divorce and bullying. Their latest initiative tackles the heartbreaking topic of having a parent in prison and gives advice and guidance to both children and their primary caregivers on how to cope with this situation.

Twitter Creates #FollowMe App Video ‘Highlight Reel’ of Your Top Tweets, Photos, Vines

Twitter Creates #FollowMe App Video Highlight Reel of Your Top Tweets, Photos, Vines

Twitter, along with Vizify, has created an app called #FollowMe in which you can cull together you top tweets and include them in a video highlight reel of sorts for your followers. Probably will be used mostly as a promotional tool, but still something cool to do with video.

Reacting to The Hobbit: Peter Jackson Seizes Opportunity with ‘Smaug’ Reaction

Reacting to The Hobbit: Peter Jackson Seizes Opportunity with Smaug Reaction

It’s a meta-age in many ways, and so, it’s not surprising that when The Hobbit: Desolation of Smaug trailer came out, we had people shooting their reactions to it…and then Peter Jackson got his elves to react to the reaction.

Vine Wins Out Over Instagram In Twitter Sharing Wars

Vine Wins Out Over Instagram In Twitter Sharing Wars

Just a few days after it got its Android release, Vine has surpassed Instagram on Twitter with users sharing more six second videos than images. Considering the fact that Instagram users outweigh Vine users by 87 million, that’s a huge achievement for the new app.

Unruly Opens First Social Video Lab in America with Lab Coats, Safety Goggles and Beakers

Unruly Opens First Social Video Lab in America with Lab Coats, Safety Goggles and Beakers

Our friends at Unruly are opening up a Social Video Lab in New York City, much like the one they opened in London last year. Lucky guy Greg Jarboe got to take a look at it last week, and now he’s going to share with us what he saw there.

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