Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

The 6-Step Social Video Exercise Plan for Marketing Executives

In my previous article "Why CMOs & Marketing Executives Must Embrace Social Video Marketing – NOW," I had my fellow social media strategists explain why getting your CMO, COO, CEO and other high ranking executives in your company to participate in social media and online ...

YouTube Beats Facebook & Twitter For Educational Social Video Potential

Well, it's official. YouTube is better than Twitter. At least... it is where education is concerned. That's the word from college professors who participated in a new study by Brabson Survey Research Group and Pearson, who overwhelmingly saw more value for secondary education in YouTube's ...

Faith in Social Video Marketing: My Q&A with Rob Bell of “Love Wins”

Last night I had the opportunity to personally meet with neo-evangelist pastor and social video marketer Rob Bell, the author of the New York Times bestseller book, "Love Wins." Learn from Rob himself on how his own upbringing, passion, and faith greatly shaped his own ...

Why CMOs & Marketing Executives Must Embrace Social Video Marketing - NOW

Large and medium size companies are reporting larger budgets for social media and online video than ever before, along with a commitment to measure social media ROI that should encourage even more spending. Yet one recent study on the Chief Marketing Officers with Fortune 100 ...

Time for Your Business to Apologize on Video? Social Video Marketing Remedies

Social video marketing isn't only about creating entirely positive new experiences for customers. Sometimes it involves demonstrating responsibility when you make mistakes, and how you make amends. I feature some video apology examples of Domino's Pizza from both their national headquarters and a local franchisee ...

Social Video Marketing Wins! What Rob Bell and “Love Wins” Can Teach Us

How does an edgy Midwestern pastor manage to get explosive success with a religious book? Since "Love Wins" was released on March 15th it has already skyrocketed to #6 in Amazon's best sellers, with much buzz about it before the book was even released. A ...

Choice is Basis for New Social Video Ad Seeding Network: Viewable Media

I am a proponent of choice. Give me a choice of something or another and I'm a happy camper. Give me a choice in which ad to watch and when? Well, I might actually tolerate sitting through the ads and not get up and run ...

3 Golden Rules for Long Term Social Media Marketing Success

Social media is a powerful marketing tool, but most posts fade quickly - 92% of twitter retweets happen in the first hour, and Facebook posts receive the most comments in the first few hours, says social media expert Steve Rubel. But long-term social success is ...

Why Businesses Should “Socialize” with Video: Socialize 2011

I will be speaking on social video marketing at "Socialize 2011– Monetizing Social Media" conference March 31 – April 1st, 2011 at the New Yorker Hotel in New York City. The conference is being presented by Mediabistro, SocialTimes, and AllFacebook. I will be speaking on ...

Leanin Sees Interest Rise With Awesome In-Video Facebook Social Integration

LeanIn, which I have mentioned a few times in recent weeks, is seeing a rise in adoption of its service. What is LeanIn you ask? LeanIn is a revolutionary new way for viewers of TV and online video to interact with and discover content that ...

YouTube Tops Facebook, Twitter, & All Social Media In User Satisfaction

Facebook has all kinds of gaudy statistics at their disposal. They have more users than pretty much any online service (over 600 million), and their usage statistics (logins, time spent on site, posts, interactions, etc.) are through the roof. But there's one significant measurement where, ...

The YouTube Black Hole: Where Good Videos Go To Die

We're missing out on a ton of great videos, and something has to be done about it. I've been thinking a lot about video curation lately. It's Nalts' fault, really—he's the one that got me started off down that line of thinking with his awesome ...

Web Video + Social Media Together Drive The Most Brand Engagement

We've been talking about the expansive eMarketer report, "7 Trends For Online Video Advertising Engagement," for most of this week, breaking down the first four trends they've outlined over two articles (part 1 & part 2). This is our third and final look, focusing on ...

SocialEyes Launches Unnecessary Video Chat for Facebook

A new venture from RealNetworks founder Rob Glaser aims to do what Chatroulette couldn't--succeed in the world of video chat. The company is called SocialEyes, and is co-founded by Rob Williams, who also worked at RealNetworks. The secret weapon? Facebook, apparently. SocialEyes will allow you ...

Social Video Optimization Vs. Video Search Optimization: Which is Better?

With the heavy convergence of video in both search results and social media, do we now need to distinguish business strategies for optimizing video for search engines versus social media channels? Is social video optimizing just about placing videos for YouTube and social networking sites ...