Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

That Hump Day Camel Won’t Stop: Top Branded Video Ad Campaigns for July 2013

That Hump Day Camel Wont Stop: Top Branded Video Ad Campaigns for July 2013

The Top 20 shared branded campaigns of July, according to Unruly. In the mix: that Geico camel continues to be shared at an incredible pace, cats try to be more like dogs, a nifty video from Honda featuring hands, and Grand Theft Auto V.

Brands Should Encourage User-Generated Video Content to Spread the Word

Brands Should Encourage User Generated Video Content to Spread the Word

Brands should let their customers do the talking by becoming brand advocates and sending their own user-generated video content through social media to spread the word. There are a number of ways to get your fan base excited about doing this for you, and how it can be a fun and cost-effective method of advertising.

Why Video Sharing Matters More Than You Might Realize

Why Video Sharing Matters More Than You Might Realize

While a lot of us care about how many views a video gets, it’s really the sharing that matters most, especially for brands–when friends share with friends, video gets instant credibility from it, and it doesn’t have the intrusiveness of a brand directly marketing to a consumer.

Content Vs. Community: Which is King for Video Marketing? Interview with Brendan Gahan

Content Vs. Community: Which is King for Video Marketing? Interview with Brendan Gahan

Brendan Gahan will be on a panel at the Reel Summit called, “Content Vs. Community: Which Is King?” We talked to him about the role of social media, the responsibility of multi-channel networks, and whether production value factors in to becoming a “hit” on YouTube.

Kittens Vs Bacon In Video Showdown: Because Why The Hell Not

Kittens Vs Bacon In Video Showdown: Because Why The Hell Not

Will the internet ever get tired of cats and bacon? Nothing is more likely to inspire a view, share or click than a genuinely originally or funny video about either. But just how much of a viral reach do they have? A new infographic from Marketo shows us.

Optimizing Your Social Links and Avatar on Your YouTube Channel [Creator's Tip #97]

Optimizing Your Social Links and Avatar on Your YouTube Channel [Creators Tip #97]

If you’re simply asking the viewers of your YouTube channel to come visit your Facebook page, or your Twitter, then your social media calls-to-action could use some improvement . Also, you might want to pay a little more attention to that avatar, buddy.

Facebook, Instagram Officially Announce Video Feature: 15 Seconds of Video Sharing

Facebook, Instagram Officially Announce Video Feature: 15 Seconds of Video Sharing

Instagram’s long-rumored video app is here. And it takes video for 15 seconds! And there are filters! Features and things! Does this mean the end of Vine? In the end, it all comes down to how each video-sharing app decides to one-up each other.

Can You Spot the Vine Changes? Improvements Coming with Instagram Video Announcement

Can You Spot the Vine Changes?  Improvements Coming with Instagram Video Announcement

Anticipating Instagram’s big video news later on today, Vine has begun teasing improvements to their own service. The blink-and-you’ll-miss teasers from founders Dom Hofmann and Rus Yusopov show some pretty exciting changes that have the experts speculating what they might be.

5 Tools Online Video Marketers Can Use for Best ROI

5 Tools Online Video Marketers Can Use for Best ROI

Discover 5 tools to help you leverage your online video marketing. From video hosting to rich-content social media posts, we’ll take you through some of the most innovative services for displaying and sharing your videos online.

Vine Catching Up to YouTube In Social Media Engagement

Vine Catching Up to YouTube In Social Media Engagement

A new study conducted by SocialBakers is seeing some pretty impressive gains by Vine compared to YouTube when it comes to engagement rates on Twitter. Vine has only been around for 6 months and for the most part, only on iOS, so catching up to YouTube on the social media platform is impressive.

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