Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

3 Tips for Crafting Compelling Social Video Customers Will Love

3 Tips for Crafting Compelling Social Video Customers Will Love

Social video is a massive marketing tool. But you might not be getting the most out of your campaigns or are at a loss on how to use it to continue to expand your customer engagement. Here are three quick tips to help you better use your social video presence and get your customers on board.

7 Best Branded Instagram Videos of the Week: 12th February 2014

7 Best Branded Instagram Videos of the Week: 12th February 2014

Cadbury showed off its baking skills and rustled up a yummy chocolate cake for Facebook's 10th birthday, Mercedes took us for a snowy but blistering ride around its test track, and Ralph Lauren's Polo Bear got his own Winter Olympics kit. Welcome to the best of the week's branded Instagram videos.

TV Viewers Hate Hashtags During TV Shows Says TiVo [Report]

TV Viewers Hate Hashtags During TV Shows Says TiVo [Report]

Game of Thrones requires more attention than reality TV? So say TiVo survey respondents. Not only that, but people absolutely hate #hashtags during TV shows. The percentage of people who like seeing them during shows is pretty low indeed.

Pepsi and Coke Fail to Make Top 10 Most Shared Super Bowl Brands

Pepsi and Coke Fail to Make Top 10 Most Shared Super Bowl Brands

Volkswagen top the list of the most shared Super Bowl ads of all time, ahead of Budweiser, Universal Pictures and Doritos. Soft drink giants Pepsi and Coca-Cola don't make the top ten, and now Pepsi are taking a different approach for the 2014 big game.

Are You Ready for Some Super Bowl 2014 Video Ads?

Are You Ready for Some Super Bowl 2014 Video Ads?

According to new data released today by Unruly, 60% of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. So, don’t be surprised if some of the top brands and their agencies start launching their Super Bowl 2014 video ads soon.

5 Of The Best Branded Vines Of The Week: 21st November 2013

5 Of The Best Branded Vines Of The Week: 21st November 2013

Let's take a look at 5 of the best branded Vines of the last week including Oreo's spin on the Portal video game, Samsung's greedy Galaxy Note, Capital One's manic office clerk and some beautiful animation from the BBC to say thank you for all who donated to Children In Need.

YouTube Gems: Richard Branson And The Story Of Virgin Records

YouTube Gems: Richard Branson And The Story Of Virgin Records

With so many millions of videos on YouTube it's easy to overlook some of the wonderful stories that get hidden amongst the cats and the gaming walk throughs. We have found a great little documentary that takes us through the story of Richard Branson and Virgin Records.

Combine Social Media And Video Marketing For A Winning Campaign

Combine Social Media And Video Marketing For A Winning Campaign

Combining your video marketing and social media campaign strategies can be a winning combination. Social media is especially conducive to audience participation, dialogue and engagement and when you use it as part of your video marketing, you improve your reach and leverage customer engagement and participation.

Viral Marketing: The Science of Sharing by Karen Nelson-Field [Interview]

Viral Marketing: The Science of Sharing by Karen Nelson Field [Interview]

If you're serious about understanding the science behind viral marketing and like your research with a side order of originality and a deep dive into data sets then a new book from Karen Nelson-Field about the art of social video sharing should be top of your wish list.

The Secret Of Viral Video: Emotionally Connect With Your Audience [Video]

The Secret Of Viral Video: Emotionally Connect With Your Audience [Video]

Creating a viral video is the Holy Grail for many brands and marketing teams but how do you make that connection with your target audience to reach that goal? And how do creators use the new technologies available to them to do that?