Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

Video Sharing Data Shows We Are All Bostonians Now

Video Sharing Data Shows We Are All Bostonians Now

The Boston Bombings was an awful incident, and as usual, video was there. In fact, it played a key role in the eventual nabbing of the suspects. The videos on YouTube were shared all over the place and truly made people feel "one" with Boston.

Videos for Good: The Best NonProfit Videos for Social Cause

Videos for Good: The Best NonProfit Videos for Social Cause

YouTube has proved a successful platform for expediting change time and again over the past few years. Today, they have announced the winners of their annual DoGooder awards to highlight four more powerful films that tackle different subjects with humour, passion and imagination.

VineTune: Another Vine Addition that Could Make It Soar

VineTune: Another Vine Addition that Could Make It Soar

Vinetune is a pretty cool site where you can find a featured, relatively unknown artist lending a song to a music video made of several different Vines that go along with the tune specific to hashtags that match the lyrics. You can even contribute your own Vine to it.

Vine Shoots to #1 on Apple's Free Apps

Vine Shoots to #1 on Apples Free Apps

Vine is now the #1 free app on iTunes. So what happened to get it there? Well, brands have been using it creatively, it's becoming easier and easier to use and share videos using the app, and it has a giant social media service behind it that keeps awareness of the app up, always.

Vine Adds Hashtags So You Can Find Videos That Much Quicker

Vine Adds Hashtags So You Can Find Videos That Much Quicker

Vine, the 6 second video app, have introduced a new feature that allows users to search either via a trending hashtag or from a selection of Editor picks or from those videos that are popular on the site right now. It's a nice little update and blends very well with the way that we currently use Twitter.

The Top 20 Most-Shared Video Ad Campaigns For March 2013 - Pranks & Hoaxes

The Top 20 Most Shared Video Ad Campaigns For March 2013   Pranks & Hoaxes

March saw an unusual amount of prank and hoax videos making their way into the Unruly Top 20 this past month, with brands even getting in on the act and pulling off some rather extreme prank videos. Leading the way was Pepsi's Jeff Gordon "Test Drive" ad, which even with tremendous scrutiny over its validity, is still one of the most shared ads of all time.

It Could Be You! OK Go and Saatchi Hunt For New Video Director

It Could Be You! OK Go and Saatchi Hunt For New Video Director

OK Go, arguably more famous for their innovative and ground breaking promo videos than their music, have teamed up with Saatchi & Saatchi to find an exciting new filmmaker to direct their next video. The winner is guaranteed massive exposure in this career changing competition.

The Top 20 Social Video Ad Campaigns For February 2013: David Beckham, Google Glass, Super Bowl

The Top 20 Social Video Ad Campaigns For February 2013: David Beckham, Google Glass, Super Bowl

The top 20 social video ads chart for February 2013, powered by Unruly, is--no surprise--dominated by Super Bowl ads. But a few others sneaked in there too, including ones featuring David Beckham, Google Glass, and the recently-announced Playstation 4.

How Brands Use Vine Efficiently: Quick and to the Point

How Brands Use Vine Efficiently: Quick and to the Point

You might think that with a 6-second limitation, brands couldn't possibly make something worthwhile using Vine. The problem is, you would be wrong, dead wrong. Brands are using Vine in a creative manner that allows them to make the most out of the seemingly miniscule 6 seconds that they have.

Social Snap: The Sharpest Social Media Analytics Tool in the Shed

Social Snap: The Sharpest Social Media Analytics Tool in the Shed

We interviewed Nan Dawkins, founder and CEO of Social Snap, a service that measures unique metrics such as True Twitter Network Size, Average Engagement per Facebook Post, and Blog Comment to Post Ratio as well as YouTube Total Post Likes.

Play Your Part To Get Sesame Street To One Billion YouTube Views

Play Your Part To Get Sesame Street To One Billion YouTube Views

How great is Sesame Street eh? No, really though. Not only is it the greatest kids show ever (after The Clangers - one for the UK readers there), but their YouTube Channel is just a few million plays away from hitting an amazing 1 Billion ...

The Top 20 Social Video Ad Campaigns For January 2013: Hungry Hippos, Grizzly Bears, & Piranhas

The Top 20 Social Video Ad Campaigns For January 2013: Hungry Hippos, Grizzly Bears, & Piranhas

The year is still young, but one month into 2013, the Unruly Viral Video Chart has already seen some impressive new ads. While there are some tough old veterans clinging on, the most shared ads of January are mostly fresh-faced new ads, making their mark on the ad world.

Can We Predict the 'Shareability' of Videos? Unruly's New ShareRank Tool Says We Can

Can We Predict the Shareability of Videos? Unrulys New ShareRank Tool Says We Can

When it comes to getting your video noticed, you want to get a lot of views...but how do you get a lot of views?  You might be surprised it takes a lot of work.  What you really want to get with a video is something ...

Will Vine Prove A Game Changer For Video Creators?

Will Vine Prove A Game Changer For Video Creators?

Those of you who have spent any time at all on Twitter in the last couple of days can't have failed to have noticed at least some mention of Vine, the new video-tweeting app. And by video, we mean a maximum of 6 seconds of ...

5 Tips to Optimize Super Bowl Ad Campaigns for the Social Web

5 Tips to Optimize Super Bowl Ad Campaigns for the Social Web

For brands, investing in a Super Bowl spot raises the stakes like nothing else.  According to Unruly's new report about Super Bowl ads, the cost of a single 30-second ad during the big game is now $4 million.  Brands can't afford to throw that money ...