Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

Play Your Part To Get Sesame Street To One Billion YouTube Views

Play Your Part To Get Sesame Street To One Billion YouTube Views

How great is Sesame Street eh? No, really though. Not only is it the greatest kids show ever (after The Clangers - one for the UK readers there), but their YouTube Channel is just a few million plays away from hitting an amazing 1 Billion ...

The Top 20 Social Video Ad Campaigns For January 2013: Hungry Hippos, Grizzly Bears, & Piranhas

The Top 20 Social Video Ad Campaigns For January 2013: Hungry Hippos, Grizzly Bears, & Piranhas

The year is still young, but one month into 2013, the Unruly Viral Video Chart has already seen some impressive new ads. While there are some tough old veterans clinging on, the most shared ads of January are mostly fresh-faced new ads, making their mark on the ad world.

Can We Predict the 'Shareability' of Videos? Unruly's New ShareRank Tool Says We Can

Can We Predict the Shareability of Videos? Unrulys New ShareRank Tool Says We Can

When it comes to getting your video noticed, you want to get a lot of views...but how do you get a lot of views?  You might be surprised it takes a lot of work.  What you really want to get with a video is something ...

Will Vine Prove A Game Changer For Video Creators?

Will Vine Prove A Game Changer For Video Creators?

Those of you who have spent any time at all on Twitter in the last couple of days can't have failed to have noticed at least some mention of Vine, the new video-tweeting app. And by video, we mean a maximum of 6 seconds of ...

5 Tips to Optimize Super Bowl Ad Campaigns for the Social Web

5 Tips to Optimize Super Bowl Ad Campaigns for the Social Web

For brands, investing in a Super Bowl spot raises the stakes like nothing else.  According to Unruly's new report about Super Bowl ads, the cost of a single 30-second ad during the big game is now $4 million.  Brands can't afford to throw that money ...

Move Over Viral, We've Entered the Age of Social Video

Move Over Viral, Weve Entered the Age of Social Video

As social video becomes of more prominence in online video buys and of increasing interest to brands in all verticals, it seems helpful to have a full look at the current landscape of social video, its players, buying tactics, strategies, results from social video campaigns, as well as what's on the horizon for social video.

Google Beats Nike to Become Most Shared Social Video Brand of 2012

Google Beats Nike to Become Most Shared Social Video Brand of 2012

According to new data released today by Unruly Media, Google is the most successful social video brand of 2012. The technology giant’s video campaigns attracted more shares this year than any other advertiser. Thanks to the global success of campaigns such as Project Glass: One Day, ...

The Top 20 Social Video Ad Campaigns for November 2012: Danger, Travel, and Bieber

The Top 20 Social Video Ad Campaigns for November 2012: Danger, Travel, and Bieber

November was a dangerous month on the Unruly Global Ads Chart. Snowmen risked life and limb on dangerous quests, extreme sportsmen threw themselves in harm’s way and a gang of cartoon critters were horrifically mangled as a warning to others. Online audiences are most likely ...

'KONY 2012' Overtakes Major Brands with Most-Viral Social Video of 2012

KONY 2012 Overtakes Major Brands with Most Viral Social Video of 2012

The 2012 Unruly Global Viral Video Ads Chart, the annual ranking of the year’s most shared video ads, was released today by Unruly Media. Although Coca-Cola, Chevrolet, P&G, Nike and Volkswagen all feature prominently in the chart, the year’s overall winner is a little-known non-profit. “Kony ...

Unruly's Dynamic Creative Optimization Boosts Nissan's Social Video Ad Engagement 83%

Unrulys Dynamic Creative Optimization Boosts Nissans Social Video Ad Engagement 83%

Back in September, David Waterhouse, Unruly’s Head of Content, sent me a press release about his company launching a new technology called, “Dynamic Creative Optimization,” or DCO. This proprietary technology is supposed to dramatically increase a brand’s campaign performance by automatically selecting which video ad to ...

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