Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

Are You Ready for Some Super Bowl 2014 Video Ads?

Are You Ready for Some Super Bowl 2014 Video Ads?

According to new data released today by Unruly, 60% of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. So, don’t be surprised if some of the top brands and their agencies start launching their Super Bowl 2014 video ads soon.

5 Of The Best Branded Vines Of The Week: 21st November 2013

5 Of The Best Branded Vines Of The Week: 21st November 2013

Let’s take a look at 5 of the best branded Vines of the last week including Oreo’s spin on the Portal video game, Samsung’s greedy Galaxy Note, Capital One’s manic office clerk and some beautiful animation from the BBC to say thank you for all who donated to Children In Need.

YouTube Gems: Richard Branson And The Story Of Virgin Records

YouTube Gems: Richard Branson And The Story Of Virgin Records

With so many millions of videos on YouTube it’s easy to overlook some of the wonderful stories that get hidden amongst the cats and the gaming walk throughs. We have found a great little documentary that takes us through the story of Richard Branson and Virgin Records.

Combine Social Media And Video Marketing For A Winning Campaign

Combine Social Media And Video Marketing For A Winning Campaign

Combining your video marketing and social media campaign strategies can be a winning combination. Social media is especially conducive to audience participation, dialogue and engagement and when you use it as part of your video marketing, you improve your reach and leverage customer engagement and participation.

Viral Marketing: The Science of Sharing by Karen Nelson-Field [Interview]

Viral Marketing: The Science of Sharing by Karen Nelson Field [Interview]

If you’re serious about understanding the science behind viral marketing and like your research with a side order of originality and a deep dive into data sets then a new book from Karen Nelson-Field about the art of social video sharing should be top of your wish list.

The Secret Of Viral Video: Emotionally Connect With Your Audience [Video]

The Secret Of Viral Video: Emotionally Connect With Your Audience [Video]

Creating a viral video is the Holy Grail for many brands and marketing teams but how do you make that connection with your target audience to reach that goal? And how do creators use the new technologies available to them to do that?

Unruly Launches Tool to Predict ‘Sharability’ of Social Videos in Brazil

Unruly Launches Tool to Predict ‘Sharability’ of Social Videos in Brazil

Rio 2014 is only 10 months away and it might just be the biggest social media event yet. Unruly have launched a brand new tool that helps brands and advertisers predict how many shares their videos are likely to attract in Brazil – social media capital of the universe – before they are even launched.

Video Marketing: How Jeffrey Harmon Is Turning Poop Into Glittering Gold

Video Marketing: How Jeffrey Harmon Is Turning Poop Into Glittering Gold

Jeffrey Harmon is famous for creating a video marketing campaign that launched Orabrush into a global brand. Now, he’s turned his attention to another unlikely product and it looks like his magic touch is already working as ‘Girls Don’t Poop’ goes viral.

What Does the Fox Say? Forget the Lyrics; Watch the Dance!

What Does the Fox Say? Forget the Lyrics; Watch the Dance!

It’s been a while since we’ve seen a video go super viral, Psy style, but ‘The Fox’ by Norwegian band/comedy duo Ylvis seems to be heading in that direction. It’s had 8.8 million views in just a week with over 1.3 million social shares so far.

How DoubleTree by Hilton Turned to Video to Engage Travelers

How DoubleTree by Hilton Turned to Video to Engage Travelers

There’s an interesting article on Google Insights about how the Doubletree by Hilton hotel chain began to use video to start driving engagement in their brand. They went with a user-generated content model that serves to create a fun travel experience around their hotels.

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