YouTube has quietly removed the ability for channels to add Facebook as a 'Connected Account'. Many creators will be unaware of the change, or the fact that they now have to either post the YouTube link to Facebook themselves, or use a third-party app to do so.
Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.
March Madness is one of the biggest sports events in the U.S, with millions of fans turning to online video to catch up with the latest news, highlights, and commentary. For 2015, it's Instagram Video that is generating the most engagement for #MarchMadness related video content.
While brands once tied down to YouTube are slowly exploring Vine and Instagram video, there are other social platforms that have caught the attention of a certain demographic. One of those is Snapchat, a platform that is winning with ephemeral video marketing in terms of brand engagement.
Did you know you can guide users into watching a brand or campaign video with Facebook's free Call-to-action feature for Business pages? We show you how, and suggest what kind of video content would work well.
In late 2014, McDonald's USA launched a social video campaign called “Our Food, Your Questions” aimed at providing answers to the many queries the fast food giant receives about its processes. Five months later, these have become some of the most influential videos on the McDonald's YouTube channel.
The Meerkat app works with Twitter to bring live-streaming video to the social network, and it's creating quite the buzz in the online video industry. As long as somebody has the link to your Meerkat stream they can view it on their desktop or iOS devices.
Super Bowl related video content uploaded to the internet broke the 1 billion view mark on February 3rd 2015. In the previous 30 days, 80,000 videos from 49,000 creators got close to 1.1 billion views across YouTube, Facebook, Vine, Twitch, Vimeo, AOL, and other sites.
Freebooting is the act of uploading other people's original content for personal gain, and it is becoming a huge issue in online video. Facebook doesn't have a comprehensive copyright tracking feature right now, and too many users are getting away with uploading (not just sharing) content that doesn't belong to them.
Like teaching Zumba, or designing Android Apps, the role of a YouTube Community or Channel Manager has only really existed for the past few years. But nowadays, a skilled and experienced Community Manager is worth their weight in gold to an MCN, a brand or a digital agency. We take a look at this exciting role and what it takes to succeed in the industry.
The parody video is a very popular genre on YouTube and other on-line video sites, but how should brands respond to that content when it crosses the line and becomes a reputation management issue?