Social Video
Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.
According to new research commissioned by Unruly Media, viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the effectiveness of social video advertising, found that social video recommendations ...
Our founder, Mark Roberston, had a chance to serve as moderater at the Streaming Media West conference on a panel discussion entitled Driving Video Views and Engagement With SEO & Social Media. With Josh Warner of Feed Company, Gregg LaRoche of Brightcove, and Patrick Starzan of Funny or Die, there was plenty of great insight ...
Most businesses, brands, and marketers are looking for social media activity around their video programming these days, whether the videos themselves are traditional ads or more content oriented. But for a video to truly "go social," it's got to be designed from the ground up to actually deserve that social buzz. While it's definitely an ...
Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where I turn, I hear this company's name mentioned and here’s why - Bluefin Labs is helping marketers pinpoint the precise social buzz of a TV ...
Google Plus continues to get more open bit by bit, and just today made the service available to teens age 13 and up. Previously, Google Plus was restricted to people 18 and up. Along with the wave of new teenagers, Google Plus is also getting new privacy and security features--a fairly important thing if the ...
A few months ago we brought you a 9-part series on social video marketing called The Social Video Blueprint. It was intended to serve as an outline of sorts, for companies and brands (and individual creators) seeking to ignite their video marketing with a social kick. Social video is basically the practice of creating video ...
Google obviously wants Google Plus to do very well. You can tell by how much they've leveraged their other properties to promote it, like YouTube videos, Google home page messages, rolling in Google Plus results into the standard SERPs, etc. But now they've taken the boldest step yet: tying Google Plus sign-up to new Gmail ...
Are you at all confused by the term "Social Video?" It's become a bit of a buzz word recently and I thought it would be worthwhile to ask the question, "is "social video" just another internet marketing buzz term or does it represent a Reel trend? For some debate on that, I interviewed social media ...
I video-interviewed Erik Qualman at the Chicago House of Blues for the launch of his new book, "Digital Leader: 5 Simple Steps to Success and Influence". I asked him about his take on "social" and "viral" video and asked him to give us some tips for how businesses should think about and do--better social video marketing. ...
I had the pleasure of spending some time at the Machinima LA Offices not too long ago, and I got to talk to a lot of great people about all the different facets of life at Machinima. One of those was Allen DeBevoise, the CEO. We talked about how social activity plays into the long ...
On Jan. 4, 2012, Unruly Media announced a $25 million Series A investment from Amadeus Capital Partners, Van den Ende & Deitmers, and Business Growth Fund. Founded in 2006, Unruly has delivered a number of high profile social video campaigns for global brands, including industry classics like “The T-Mobile Dance”, “Evian Roller Babies” and Old ...
So what have we learned from The YouTube Creator Playbook over the past three months? I'll tell you what I got most out of it. Being a success on YouTube requires more than making great content and simply uploading it to the site. In fact, even those people who stumbled into YouTube viral success had ...
I interviewed social media expert Brian Solis, the author of Engage and the End of Business as Usual: Rewire The Way You Work To Succeed In The Customer Revolution. We talk about the crucial role online video must play in the transformation of businesses into genuine social enterprises, what’s holding them back, and what it ...
Republican Texas Governor and GOP presidential primary candidate Rick Perry has neared the three-and-half million mark on his YouTube “Strong” campaign ad since it was released just 5 days ago, but generated nearly half a million dislikes and caused the campaign to disable all social feedback on their YouTube channel – Making for yet another ...
In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer to here as "social video return on investment, or ROI ...
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