Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

The Top Facebook Video Publishers: April 2016 Most Popular top facebook creators 260x170

The Top Facebook Video Publishers: April 2016 Most-Popular

BuzzFeed Tasty, The Lad Bible, NowThisNews and Tastemade, were some of the most watched publishers on Facebook for video content in April 2016. Take a look at the brand new Tubular Leaderboard for top Facebook creators for more information.
How NowThis Became the Most Watched News Publisher on Facebook nowthis news facebook strategy 260x170

How NowThis Became the Most Watched News Publisher on Facebook

NowThis is the most-watched news publisher on Facebook, with over 1.2B video views on the platform in April 2016. Learn how this Millennial-friendly publisher is crushing traditional broadcasters when it comes to news and current affairs distribution.
Top Online Video Creators Across Social: March 2016 top video creators cross platform 260x170

Top Online Video Creators Across Social: March 2016

According to the latest online video ranking leaderboards from Tubular, BuzzFeed, Justin Bieber, NowThisNews, and the WWE were some of the top video creators across the big social video platforms in March 2016.
The Most Popular Instagram Video Creators: March 2016 Leaderboard top instagram rankings 260x170

The Most-Popular Instagram Video Creators: March 2016 Leaderboard

Instagram remains one of the most important and relevant platforms to upload video content. But which creators are generating the most views on the site? We bring you right up-to-date with last month's most watched Instagram Video Creators Leaderboard.
The NBA is Crushing Other Sports Brands on Social Video nba social video  260x170

The NBA is Crushing Other Sports Brands on Social Video

The NBA is one of the most watched sports brands on Facebook, Instagram, Vine, and YouTube, so if video marketers want to pick up a few tips for a winning social video marketing strategy, then they should take a closer look at some of NBA's tactics.
Social Video Way More Important than TV for Generation Z social video generation z 260x170

Social Video Way More Important than TV for Generation Z

13-24 years olds, or Generation Z, are consuming far more free, and paid, online video than TV on average these days. And they are becoming more reliant than ever on social video to connect them to the outside world, and especially to their peers.
7 Tips for a Successful Snapchat Video Marketing Campaign tips snapchat video marketing 260x170

7 Tips for a Successful Snapchat Video Marketing Campaign

Snapchat’s not all flirting and face swaps — there’s huge marketing potential especially when you’re aiming at teen/young adult audiences. We take a look at 7 tips for a successful Snapchat video marketing campaign that brands can implement today.
Do You Really Know the Impact of Social Video on Your Brand?

Do You Really Know the Impact of Social Video on Your Brand?

With 75% of mobile Internet traffic predicted to be video content by 2020, brands needs to work with new metrics to determine how their content is performing across social video platforms like Facebook, YouTube, Twitter, Instagram, and Vine. We take a deep dive into why you should also be measuring Conversation, Amplification, and Applause.
Why BuzzFeeds Video Distribution Strategy Demands New Industry Metrics buzzfeed video metrics strategy 260x170

Why BuzzFeed's Video Distribution Strategy Demands New Industry Metrics

BuzzFeed publishes content on over 30 platforms in seven languages in 11 countries, but data on unique visitors falls very short as it doesn't include people who watched BuzzFeed’s videos on YouTube, Facebook, Snapchat Discover, Instagram, Yahoo, Tumblr, Vine, or their mobile app. Now the brand confirms how it analyses a different set of metrics in order to understand its impact across the globe.