Social Video

Social Video = Social Media + Online Video +/_ Marketing. What is social media and how does web video play a role in social media marketing? These news articles, tips, interviews, research, how-to tutorials, etc… are focused on the interplay of social media and online video. Learn how to leverage hosted video and/or video from video sharing sites like YouTube across social media outlets like Facebook, Linked-in, Twitter and Digg.

When Does a Parody Video Become a Full-on Brand Attack?

When Does a Parody Video Become a Full on Brand Attack?

The parody video is a very popular genre on YouTube and other on-line video sites, but how should brands respond to that content when it crosses the line and becomes a reputation management issue?

Want Online Video Success in 2015? Then You Need to Get Social

Want Online Video Success in 2015? Then You Need to Get Social

As a brand, you may not think social video is a vital part of your digital marketing presence. But sites like Facebook, Vine, Instagram, and yes, YouTube, are where your audience are watching the videos your competitors are posting. It's time to get aligned with social media for 2015.

We're Posting 75% More Videos to Facebook Than We Did a Year Ago

Were Posting 75% More Videos to Facebook Than We Did a Year Ago

Facebook users are uploading 75% more video to the social networking site compared to this time last year. The site's video auto-play feature means that more than 50% of daily users watch at least one video a day.

How-to Change a Facebook Video Thumbnail [Tutorial]

How to Change a Facebook Video Thumbnail [Tutorial]

Video content on Facebook provides some of the best engagement for brands, but the default video thumbnail provided when you upload your video isn't always the most compelling, or relevant. We show you how you can edit your video upload to select the best image.

Twitter Video Player: Native Uploads Only Please, No YouTube [Update]

Twitter Video Player: Native Uploads Only Please, No YouTube [Update]

Details about the new Twitter video player have been spotted, and they give users some insight into what they can expect. One feature is that videos have to be directly uploaded to Twitter, so no YouTube links or embeds allowed.

Doritos 'Crash the Super Bowl' Video Contest Wins the Big Brand Game

Doritos Crash the Super Bowl Video Contest Wins the Big Brand Game

The 'Crash the Super Bowl' competition, held by Doritos, is the largest online video contest in the world, and a huge driver of traffic to the Doritos website. Sure, the winner can expect some spectacular prizes, but it's the brand behind the contest that really scores a marketing touchdown.

Facebook Starts 2015 With New Features to Rival YouTube

Facebook Starts 2015 With New Features to Rival YouTube

Facebook is upping its video game for brands by introducing two new very YouTube-like features. Now, business pages can promote a particular video to give it more prominence, and branded pages can also set up video playlists for easier consumption.

12 of the Best Vines, Instavids, and Facebook Videos for the 2014 Holidays

12 of the Best Vines, Instavids, and Facebook Videos for the 2014 Holidays

We've seen some fantastic video marketing campaign for the holidays, and here's our round up of the best Vines, Instagram, and Facebook videos of the 2014 festive season.

How-to Get the Most YouTube Video Views Via Facebook [#TubeTalk #54]

How to Get the Most YouTube Video Views Via Facebook [#TubeTalk #54]

How do you get the most views for the YouTube videos you upload to Facebook? What is YouTube's own secret to success for promoting its video uploads on Facebook? We discuss the best strategy on this week's TubeTalk podcast.

2014 ALS Ice Bucket Challenge Results: Biggest Social Video Movement EVER?

2014 ALS Ice Bucket Challenge Results: Biggest Social Video Movement EVER?

The ALS #IceBucketChallenge was a uniquely video-orientated phenomenon that swept across the world in a matter of days over the summer of 2014. It dominated the social feeds of hundreds of millions, and is the biggest video meme ever with 1.3 Billion Views.

Hey YouTube! Why Make it So Difficult to Share Video Ads?

Hey YouTube! Why Make it So Difficult to Share Video Ads?

Social virality should be a key metric in the success of a video advertising campaign, because sharing videos ads enables viewers to become brand champions by endorsing the content across their social networks. But why does YouTube make video ad sharing so difficult?

10 of the Best Christmas Videos to Share with Friends and Family

10 of the Best Christmas Videos to Share with Friends and Family

Christmas is the time for sharing, so we bring you 10 of the best festive holiday-themed videos from 2014 to share around. Please feel free to re-gift this playlist with everyone you know who isn’t a regular reader of ReelSEO. You're welcome.

Direct Video Uploads Surpass YouTube Shares on Facebook - For First Time!

Direct Video Uploads Surpass YouTube Shares on Facebook   For First Time!

For the first time ever, user-uploaded video content on Facebook has overtaken YouTube uploads to the social networking site, with the Facebook video auto-play feature taking credit for the increase in popularity.

85% of Adults Visit YouTube at Least Once a Month, More Than Facebook, Twitter

85% of Adults Visit YouTube at Least Once a Month, More Than Facebook, Twitter

While Facebook remains the social network with the most users, more online adults visit YouTube every month to watch video content. But in the last 6 months, Facebook has only seen a 2% growth in users, compared to 25% for YouTube.

What are the Top Six Social Video Trends for Brands in 2015?

What are the Top Six Social Video Trends for Brands in 2015?

Brands, agencies, and video marketers should already be gearing up for next year's campaigns, but what are the top social video trends of 2015, and how can brands take advantage of the opportunities around them?