Social Media and Online Video:
Reel SEO Social Media and Social Marketing. What is social marketing and how does social media play a role in Online Video? These articles are focused on the interplay of social media and online video.
Original Web Video Series = Success for Retail Shopping
The economic uncertainty combined with a shift to digital marketing has lead to more companies jumping on the interactive alternative of online video as part of their brand strategy. The core reasons for digital media’s success may be explained in unique areas that cannot be covered by traditional marketing methods such as instant lead to a product, an interaction with the audience, cheaper cost, and it’s unrestricted availability 24/7 at the consumer’s convenience.
The Relationship Between Social Media And Search
Comscore, in conjunction with social media agency m80, has released the findings of a new study on the relationship between search and social media. The results are pretty interesting.
Actually, the results, as presented by Comscore, read a bit like a copy of War & Peace in original Russian–is there some mandate of which I am unaware that says all survey findings must be written in the impenetrable language of Legalese?
Politicians Still Getting Schooled On How Viral Videos Work
In a move reminiscent of the Lebron James/Nike slam dunk scandal, United States Representative Baron Hill (Democrat, Indiana) attempted to stop an individual from recording his health care town hall meeting on September. Part of his reasoning had to do with YouTube:
“Now the reason I don’t allow filming is because usually the films end up on YouTube in a compromising position.”
2 Social Media Object Lessons For Small Businesses
This week I found a wonderful one-two punch of encouragement for small businesses venturing online—and make no mistake, small businesses are flocking to social media and online video. The articles offer me two instances that prove that small business has no reason to be afraid.
“Video is a Social Medium” – YouTube & Social Media
As part of the Search Engine Strategies San Jose Conference & Expo last month, YouTube and Google sponsored a day long event with ClickZ, the Social Media & Video Strategies Forum which featured a variety of speakers who explored the successes and failures experienced by companies, celebrities, and politicians in using video in the online social sphere. We had the opportunity to speak with Kristin Kovner, Industry Marketing Manager with YouTube about their sponsorship of the track and what’s new and exciting with YouTube.
How to Stalk your Children with Social Media
From time to time, I like to take five minutes out of my day to watch videos from the Onion for a good laugh. A few months back, I shared with you a video that I found to be quite funny titled, “YouTube Contest Challenges Users To Make A ‘Good’ Video.” Our friend Larry Kless posted the following video, “Facebook, Twitter Revolutionizing How Parents Stalk Their College-Aged Kids,” on his blog as the “Web Video of the Week.” I liked this one and thought you all might enjoy it as well.
Social Media & User-Generated Video – The Power Of Trust
We wanted to share Part 2 of our interview with Nate Elliott, the Principal Analyst at Forrester Research (see Part 1 The Groundswell -here). The interview was conducted during the Search Engine Strategies conference in San Jose in mid-August, where Elliott was a keynote speaker.
Social Media: Sharing, Theft and the Fine Line
I’ve recently had problems with some of my content being republished (here at ReelSEO and R2 relations) without any request for permission, links back to the site or editing of the content. As far as I’m concerned that constitutes plagiarism as they are taking credit for the content, copyright infringement as they are republishing without a license to do so and just downright theft. So where is the line when it comes to online content and more specifically, online video?
Online Video Tops All but Facebook in Social Media Marketing Usage
Yes, that’s a bold statement, but it’s according to new findings be Equation Research in their 2009 Marketing Industry Trends report which was just recently released. Online video laid some smack down on most other forms of social media marketing in regards to usage.
Want to know more? Well you know the deal, Clicky clicky and get the 411 on how your industry is doing.
The SEC Hopes To Block Twitter & YouTube Usage
The NCAA’s Southeastern Conference is taking a bit of a stand against YouTube, blogs, Twitter, and other so-called “new media” that fans and journalists enjoy using to share news, photos, videos, and opinions.Having just signed a $3 Billion deal with ESPN and CBS, the SEC has decided that they need to crack down on unauthorized Twittering and YouTubing from the stands at college football games.
Rounding The Social Media Learning Curve With YouTube
In my consulting experience I often encounter business owners who struggle mightily to get up to speed on this Social Media revolution that seems to be happening right at their feet while they are focused on keeping all their balls in the air above them. Their need to successfully incorporate this “new world” into their business model is overshadowed only by the desire to speed the learning curve and avoid making mistakes which could otherwise be averted.
Video and Social Marketing Reach a Groundswell
One of the highlights of the day-long track on Social Media & Video Strategies held in conjunction with Search Engine Strategies conference in San Jose, was a presentation by industry leader Nate Elliott, Principal Analyst, Forrester Research on the Groundswell, a book based on analysis by Forrester Research on how they look at social marketing. All too often marketers launch a Facebook, Twitter or YouTube account without a social media strategy which according to Forrester is a backwards approach.
