While a lot of us care about how many views a video gets, it's really the sharing that matters most, especially for brands--when friends share with friends, video gets instant credibility from it, and it doesn't have the intrusiveness of a brand directly marketing to a consumer.
All of these videos are awesome except one. But don't worry, we warn you properly before you click "play." Why would such a video be included in "Fun Video Friday?" Really, just so you can feel better about yourself, even though you may not feel great for humanity.
The Fine Bros. got kids to react to the "controversial" Cheerios ad showing a biracial couple. The reactions, without any context given to them beforehand, are awesome. It's a small sample size of children, but maybe we have hope as a human race.
Quite possibly the most videos we've ever compiled for Fun Video Friday. This week was chock full of entertaining bits, and it was hard to keep track of them all, but darned if we tried. This compilation will keep you more than occupied today and over the weekend.
A new white paper from Unruly called "The Science of Sharing" says stop trying to be funny, launch your campaigns on Wednesday for the best sharing, and try to have more than one emotional trigger in your ads.
On this edition of Fun Video Friday, we finally figure out what the European Union is...sort of. And why things are creepy...sort of. And why One Direction exists...sort of. There's never any certainty in this world, except that these videos are fun to watch, and it's Friday.
Vine's update looks towards discovery while improving the camera features. Now included in the Vine app are categories, On the Rise, Revines, and more. While the update is certainly in response to all the news about Instagram, Vine doesn't need to "beat" them and will do well by keeping the updates coming
Unruly's Viral Video Chart for June includes the Geico camel commercial, some awesome stunts brought to us by Red Bull, and a surprising resurrection of a safety video that was released in November. Who else made the list?
A lot of videos to sift through, as always, for Friday, June 28. We see how you can totally be a jerk and a hero to your friends by winning bets in underhanded ways, we see Rhett & Link return with another low-rent local commercial, and we'll see a man levitate for Pepsi in London.