Significant video shares across social media networks can increase brand awareness by 55% and increase the 'likelihood to purchase' by 103% but who are the real winners in the technology sector when it comes to video ad shares? A new report from Unruly takes us through the data.
Fun Video Friday crash lands onto your hard drive and gives you crazy goodness. I figure there's at least an hour...maybe two, of time-wasting fun here that can get you through the day and start your weekend right. You'll definitely get your fill of Super Mario Bros.
For the 2013 Video Marketing Summit panel entitled, "Making Your Videos Famous – The Science of Sharing & Video Diffusion" for the ReelSEO Video Marketing Summit, we got a look into the science of sharing from Unruly, with a case study provided by OgilvyOne for IBM's "Touch" ad.
TechCrunch's Ryan Lawler got to take a look at the Funny or Die offices. There are some interesting remarks about online video from Funny or Die CEO Dick Glover in the piece, as they have built a sustainable platform without throwing their videos on tons of video destination sites.
Some short and sweet facts about the extremely short-form video applications Vine, Instagram, and Mixbit. Who uses these apps, and what kind of content is thriving under these limitations? In all honesty, it's going to take awhile to figure out the "clear winner" of the three.
Fun Video Friday will cure your boredom by giving you tons of supercuts, a How It Should Have Ended for Pacific Rim, and even a Vsauce video on why you were bored in the first place. Plus, tons of terrific covers, a capella renditions, and a super stunt from Devin Supertramp.
A look at football, the English way, and football the American way....and how videos kicking off their new seasons are trying to appeal to audiences. The two videos in question: An American Coach in London with Jason Sudeikis and Football on Your Phone with the Mannings.
In this Fun Video Friday, we see a commercial for women made by women telling women exactly what they want in life: yogurt and birth control...all rolled into one...and don't forget that racial diversity! Also, the usual: music, comedy, and science make their regular appearance.
How do you get your video to gain some steam once you publish it? How do you get people to care? I mean, you know it's good...but how do you get others to feel the same way? It's all about finding influencers who have the same interests as you, and learning how to talk to them.
Here we are for another Fun Video Friday...have you ever thought of what Mumford and Sons might be like with Jason Bateman, Ed Helms, Jason Sudeikis, and Will Forte manning the instruments? Well, Mumford and Sons has, and they made a video about it.
Some statistics you can take with you during the month of August, while you're laying out on a beach somewhere. Learn about the Gen C audience, refresh your knowledge about features on YouTube, and how YouTube compares to Sharknado. Why not?
In this week's Fun Video Friday: we see a panhandler who is not, I repeat, not looking for change. Rhett, Link, Key, and Peele all show us how to take a photo. A bear steals dumpsters. ZeFrank takes us into the world of owls. These videos will just put a smile on that face.
Fun Video Friday: Summit Edition has Saturday Night Live actors who can't stay in character, Vsauce asks where your data goes when you delete it on your computer, and Rhett & Link know what women want...oh yayuh...
While a lot of us care about how many views a video gets, it's really the sharing that matters most, especially for brands--when friends share with friends, video gets instant credibility from it, and it doesn't have the intrusiveness of a brand directly marketing to a consumer.
All of these videos are awesome except one. But don't worry, we warn you properly before you click "play." Why would such a video be included in "Fun Video Friday?" Really, just so you can feel better about yourself, even though you may not feel great for humanity.