Video Sharing

Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

Minecraft on YouTube: 47B Views, $2.5B Value, $0 Video Marketing Budget

Did you know that more people watch YouTube videos about Minecraft than any other video game? But the overwhelming majority of its views come from videos created not by the brand, but from its YouTube fans. The Minecraft company has embraced this earned media opportunity, and scored massive success without allocating huge resources to video marketing.

Most Shared Video Ads of 2014: Soccer, First Kisses and Monty

Most Shared Video Ads of 2014: Soccer, First Kisses and Monty

With just a few weeks left to the end of the year, a new report confirms the most shared video ads of 2014. It's no surprise to see Activia and Shakira at the top of the chart, with plenty of old favorites like 'First Kiss', and 'Devil Baby Attack' making an appearance too.

8 Great IFTTT Recipes For YouTube, Vimeo, & Instagram Video

8 Great IFTTT Recipes For YouTube, Vimeo, & Instagram Video

Social media is the perfect vehicle for promoting video content, whether it's yours or something uploaded by another creator. Automating the process via a good social tool makes the process even easier. We take a look at some of the automated tasks you can set up on IFTTT for Vimeo, YouTube, Instagram Video, Tumblr, and Reddit.

YouTube Queues Videos to Chromecast So You Don't Have To

YouTube Queues Videos to Chromecast So You Dont Have To

YouTube has announced a small, but handy feature for those Chromecast owners who like to set it and forget it when it comes to viewing. As of this week, viewers will be able to queue up YouTube videos via a new Playlist feature on their YouTube watch page and stream that playlist to their Chromecast device.

What is the Video User Experience and How Do We Improve It?

What is the Video User Experience and How Do We Improve It?

Think about the last time you watched a video online or tried to. What prompted it? Was it just a distraction: a guilty pleasure in your Facebook feed? Or something you sought out but either couldn’t find, had to sign up for, or took too much effort? For all our advances, the typical online video experience is still somewhat random. So how do we improve it?

Celebrate Independence Day with a Video Break and a Tea Party

Celebrate Independence Day with a Video Break and a Tea Party

The 4th July celebrates independence from the Brits, and Unruly is joining in the fun by confirming the 100 most shared tea-themed videos of all time, It has also released an infographic featuring 10 famous - but hidden - internet memes in the Boston Tea Party scene. Can you find them all? Not to boast but we got all ten :-)

7 Very Cool IFTTT Recipes, Tasks & Tricks for YouTube

7 Very Cool IFTTT Recipes, Tasks & Tricks for YouTube

If you haven't got enough minutes in your working day to complete all the tasks you need to, then an automated system, or tool, can prove to be one of your most invaluable assets. In this post, we're going to take a look at IFTTT, and how video marketers, bloggers, creators or anyone who wants to save a few minutes a day, can utilize the cloud-based software for their YouTube activity.

Google Quietly Shuts Down YouTube Subscription RSS Feed

Google Quietly Shuts Down YouTube Subscription RSS Feed

RSS feeds are a fantastically organized way to cope with the daily deluge of information coming our way, and until a few days ago, anyone could add a feed from any YouTube account to their reader. You can still subscribe to channels within YouTube, and by doing so you will receive notifications for the latest activity on them, but off-site notifications, via the RSS feed look to be no more.

Nope, Using a Celebrity Won't Make Your Video Go Viral [Report]

Nope, Using a Celebrity Wont Make Your Video Go Viral [Report]

Advertisers who use celebrities to drive shares of their videos are wasting their marketing budgets, according to a new report published today by Unruly. The report found very few viewers cited the famous faces on display on this years Super Bowl ads as a key reason why they would share those ads with their social networks.

Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%

Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%

The broadcast of the Seattle Seahawks' victory over the Denver Broncos drew in 111.5 million viewers, making it the most-watched TV event in U.S. history. But, a disappointing performance by the ads that aired during the 2014 Super Bowl saw shares of branded videos drop by almost 25% last quarter.

Use The Power Of Video To Connect Your Remote Sales Teams

Use The Power Of Video To Connect Your Remote Sales Teams

Online video is an essential element of marketing but it can also be used in-house to support employees who work remotely all or part of the time. In the post, we look at some of the ways video can help bring an off-site sales team together.

Video Content Discovery: YouTube Is Missing A Trick With Curation

Video Content Discovery: YouTube Is Missing A Trick With Curation

With 100 hours of video uploaded to YouTube every minute, are they missing a trick by not offering some editorial input the way Vimeo do with 'Staff Picks'? Although they are the biggest video portal in the world, there are other sites who offer a better curation experience for viewers.

Viral Marketing: The Science of Sharing by Karen Nelson-Field [Interview]

Viral Marketing: The Science of Sharing by Karen Nelson Field [Interview]

If you're serious about understanding the science behind viral marketing and like your research with a side order of originality and a deep dive into data sets then a new book from Karen Nelson-Field about the art of social video sharing should be top of your wish list.

Unruly Launches Tool to Predict ‘Sharability’ of Social Videos in Brazil

Unruly Launches Tool to Predict ‘Sharability’ of Social Videos in Brazil

Rio 2014 is only 10 months away and it might just be the biggest social media event yet. Unruly have launched a brand new tool that helps brands and advertisers predict how many shares their videos are likely to attract in Brazil - social media capital of the universe - before they are even launched.

iPhone 5s Slow Motion Videos: How To Post To Instagram

iPhone 5s Slow Motion Videos: How To Post To Instagram

The Apple 5s hit the stores over the weekend and has flown off the shelves. The slow motion feature is proving extremely popular if YouTube uploads are anything to go by but sharing those clips isn't so easy. We show you how to upload to Instagram and other sites.