Video SEO

Video search optimization and video SEO (VSEO) information, tips and resources. Reel SEO is a must read for techniques and advice about video search engine indexing and ranking, optimizing web videos for Google universal search, and Youtube SEO.

Optimized Video Delivers Success To E-Commerce Retailers

This is the story of two respected e-businesses who deployed video on their websites. One did it with SEO in mind and reaped the rewards in Google rankings and resulting page visits and sales. The other took an enormous cache of video content, uploaded it ...

How To Add Videos To Your Google Places Local Business Listing

How To Add Videos To Your Google Places Local Business Listing

A few weeks ago I wrote about some odd Google search results being spotted in the wild, which seemed to place even more of a premium on local results pulled from Google Places information.  And I took the opportunity to remind you that you can ...

Google's Official Reference Guide for Video Sitemaps

Googles Official Reference Guide for Video Sitemaps

Last month, I interviewed Matt Cutts, Principal Engineer at Google, on the subject of Google Video Sitemaps.  Matt told us that Google was starting to take a much closer look at video sitemaps and he advised that all video publishers begin to explore video sitemaps.  Today, ...

In-Depth Look At YouTube Closed Captions - YouTube SEO and More

In Depth Look At YouTube Closed Captions   YouTube SEO and More

A few weeks back, I mentioned that YouTube and Google were indexing YouTube's closed captions and subtitles. In fact, YES - both Google and YouTube ARE indexing videos for text that is contained within closed captions and subtitles. In this post, I would like show ...

Strange Google Search Results Spotted - Reminder To Add Video To Google Places

Strange Google Search Results Spotted   Reminder To Add Video To Google Places

Some well-known SEO folks are seeing some drastic changes to local-result queries on Google, including Frank Reed over at Marketing Pilgrim.  The results are clearly part of a testing phase, as not all users are seeing the same thing.  But the changes are huge and ...

White-Hat Video SEO = Good Old-Fashioned Hard Work

In every area of the economy with potential lies the Madoff's of this world. You don't have to go far to find the "get rich quick" schemes peppered all over the internet- preaching the panacea of money making if only you send a $12 refundable ...

How To Optimize YouTube Videos - YouTube Optimization Tips

How To Optimize YouTube Videos   YouTube Optimization Tips

Last week I had the privilege of speaking, along with Lane Shackleton of YouTube, at the Dallas Fort Worth Search Marketing Association. The topic was YouTube - why YouTube, and how to market YouTube videos, optimize YouTube videos, and advertise video content on YouTube so ...

Google: To All Video Publishers - Get Your Google Video Sitemaps Ready

Google: To All Video Publishers   Get Your Google Video Sitemaps Ready

Last week, at the SMX Advanced conference in Seattle, I had the pleasure of meeting Matt Cutts, Principal Engineer and head of Google's web spam team.  Matt is a well-known figure in the SEO community and often advises the public on how to get better visibility ...

Google's New Index, Caffeine, Is Now Fully Awake

Googles New Index, Caffeine, Is Now Fully Awake

We've written before a time or two about how Google was testing "Caffeine," a new indexing system for their engine.  And now they're done testing.  The Google search engine as you knew it is done… it is now officially powered by Caffeine… for everyone.  The ...

Video E-Commerce and Video SEO for Retailers: The EMarketer Interview

ReelSEO's Grant Crowell interviews senior eMarketer analyst Jeffrey Grau, author of the recently report, Video E-Commerce, Innovative Models Drive Sales. Jeffrey shares with Grant on how Video SEO also plays a big factor in driving e-commerce for retailers, and the importance to understanding key variables before deciding on a video e-commerce, or “vee-commerce” strategy of one's own.

How To Optimize YouTube Videos for Google News

How To Optimize YouTube Videos for Google News

On Monday (I know - sorry Im late on this), the Google News team put up a blog post titled, "Making your video news more discoverable: best practices for news publishers." with some tips and best practices on how to optimize your YouTube videos to ...

Video Keyword Research - SEO Basics for Video and Beyond – Part I

Video Keyword Research   SEO Basics for Video and Beyond – Part I

We spend a ton of time on this site talking about video SEO.  And with good reason.  Video is on a meteoric rise that shows no signs of stopping—heck, YouTube took 4.5 years to reach a billion views a day, and then doubled it in ...

Site Speed Now Affects Your Website’s Rank On Google

For years Google has been telling us how to present our content in a way that helps them understand what our websites are about.  Now, they want us to do it faster. On Friday, Google announced something official that many in the SEO community were ...

Harnessing Off-Site Videos To Increase E-Commerce Visibility

Videos' impact on search rankings has been discussed here rather extensively in the past.  A few months ago we interviewed Search Engine Marketing and Optimization veteran Bruce Clay who helps clarify the importance of on-site videos for search rankings.

Reel Video SEO Strategies and Video SEO Best Practices Webinar

Reel Video SEO Strategies and Video SEO Best Practices Webinar

Last week, I participated in a webinar (produced by Ooyala) all about Video SEO titled, "Reel" Video SEO Strategies & Best Practices." I promised both those who attended as well as those who were unable to attend that I would provide my slides from the ...