Video search optimization and video SEO (VSEO) information, tips and resources. Reel SEO is a must read for techniques and advice about video search engine indexing and ranking, optimizing web videos for Google universal search, and Youtube SEO.
The following is an index of our more popular video search engine optimization (Video SEO, VSEO, video search optimization - whatever you want to call it) tips, tutorials, guidelines, presentations, articles, etc.... Learn everything from distribution techniques for VSEO; to MRSS feeds and XML sitemaps for optimizing hosted video for universal search; to YouTube optimization ...
ReelSEO publisher Mark Robertson was a featured speaker this past week at the 2010 Video Commerce Summit held Seattle, Washington. We’ve included here Mark’s full presentation titled, Building on the Success of Video with New PPC and SEO Strategies, which is also available on Slideshare.
This is the story of two respected e-businesses who deployed video on their websites. One did it with SEO in mind and reaped the rewards in Google rankings and resulting page visits and sales. The other took an enormous cache of video content, uploaded it onto a website and left it there – unoptimized, untagged ...
A few weeks ago I wrote about some odd Google search results being spotted in the wild, which seemed to place even more of a premium on local results pulled from Google Places information. And I took the opportunity to remind you that you can and should upload videos to your Google Places listing. Since ...
Last month, I interviewed Matt Cutts, Principal Engineer at Google, on the subject of Google Video Sitemaps. Matt told us that Google was starting to take a much closer look at video sitemaps and he advised that all video publishers begin to explore video sitemaps. Today, Im excited to tell you that Google has announced a ...
A few weeks back, I mentioned that YouTube and Google were indexing YouTube's closed captions and subtitles. In fact, YES - both Google and YouTube ARE indexing videos for text that is contained within closed captions and subtitles. In this post, I would like show you why you should be taking advantage of YouTube's closed ...
Some well-known SEO folks are seeing some drastic changes to local-result queries on Google, including Frank Reed over at Marketing Pilgrim. The results are clearly part of a testing phase, as not all users are seeing the same thing. But the changes are huge and could have rippling impact for all kinds of businesses. Apparently ...
In every area of the economy with potential lies the Madoff’s of this world. You don’t have to go far to find the “get rich quick” schemes peppered all over the internet- preaching the panacea of money making if only you send a $12 refundable deposit to receive 14 hours of cds, combined with the ...
Last week I had the privilege of speaking, along with Lane Shackleton of YouTube, at the Dallas Fort Worth Search Marketing Association. The topic was YouTube - why YouTube, and how to market YouTube videos, optimize YouTube videos, and advertise video content on YouTube so as to take full advantage of the opportunity that exists ...
Last week, at the SMX Advanced conference in Seattle, I had the pleasure of meeting Matt Cutts, Principal Engineer and head of Google's web spam team. Matt is a well-known figure in the SEO community and often advises the public on how to get better visibility in Google search. At the conference, Matt made it absolutely ...
We’ve written before a time or two about how Google was testing “Caffeine,” a new indexing system for their engine. And now they’re done testing. The Google search engine as you knew it is done… it is now officially powered by Caffeine… for everyone. The Google index as you know it is done, replaced by ...
ReelSEO’s Grant Crowell interviews senior eMarketer analyst Jeffrey Grau, author of the recently report, Video E-Commerce, Innovative Models Drive Sales. Jeffrey shares with Grant on how Video SEO also plays a big factor in driving e-commerce for retailers, and the importance to understanding key variables before deciding on a video e-commerce, or “vee-commerce” strategy of one’s own.
On Monday (I know - sorry Im late on this), the Google News team put up a blog post titled, "Making your video news more discoverable: best practices for news publishers." with some tips and best practices on how to optimize your YouTube videos to show up well in YouTube News and Google News. To begin with, ...
We spend a ton of time on this site talking about video SEO. And with good reason. Video is on a meteoric rise that shows no signs of stopping—heck, YouTube took 4.5 years to reach a billion views a day, and then doubled it in the next eight months to two billion. Video isn’t a ...
For years Google has been telling us how to present our content in a way that helps them understand what our websites are about. Now, they want us to do it faster. On Friday, Google announced something official that many in the SEO community were already expecting: that the search engine will now consider site ...
Videos' impact on search rankings has been discussed here rather extensively in the past. A few months ago we interviewed Search Engine Marketing and Optimization veteran Bruce Clay who helps clarify the importance of on-site videos for search rankings. "In the case of video, we believe that as one of the more important engagement objects, Google ...
