Video SEO

Video SEO: Learn how to optimize video content for search engines and follow the latest trends, strategies, best practices, and tips for video search optimization. Also check out our channel featuring resources for Youtube video SEO.

How to Get Your New YouTube One Channel Ranked in Search [Creator's Tip #85]

How to Get Your New YouTube One Channel Ranked in Search [Creators Tip #85]

Getting your channel to rank in search just requires a little bit of common sense, and avoiding trickery of any kind. For instance, writing a good channel description means finding the words you want to rank for, but putting those words into relevant sentences that tell newcomers about your channel. We'll discuss that and more in this week's Creator's Tip.

Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

BodyLogicMD discovered that by embedding videos into important landing pages, their company started dramatically shooting up in search rankings. They also had a plan for spammers who took up some of that valuable search result real estate. Here's how BodyLogicMD found a way to shoot nearly to the top with their strategy.

How to Use Video Content as Link Bait for SEO [Tutorial]

How to Use Video Content as Link Bait for SEO [Tutorial]

Video can provide four distinct values for SEO. Rich Snippets can improve your click-through-rate, a presence on social video platforms can improve your brand awareness, product videos on commercial pages can help to increase conversion rate and lastly, video can be used to increase the ...

The Ultimate Guide to Optimizing YouTube Closed Captions for E-commerce [Step-by-Step Tutorial]

The Ultimate Guide to Optimizing YouTube Closed Captions for E commerce [Step by Step Tutorial]

The emergence of YouTube as an e-commerce selling tool has been well documented on ReelSEO as far back as 2010 with "Video E-Commerce and Video SEO for Retailers". Many experts have blogged about using the power of YouTube to promote products and burnish brands. My ...

The Next Frontiers for SEO and Online Video - Interview with Performics' Chris Keating

The Next Frontiers for SEO and Online Video   Interview with Performics Chris Keating

I recently had the chance to talk to Chris Keating, VP of SEO and Conversion Optimization at Performics.  Keating has been with the company for 7 years.  They do SEO for a couple of dozen "blue-chip" brands, including HP, Kohl's, Verizon Wireless, and RedBox.  A ...

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video marketers are well aware that great content can increase a brand's online reach - but what happens when search engine optimization can actually harm those marketing efforts? We asked Lee Odden, CEO of TopRank Online Marketing and author of ”Optimize: How to Attract and ...

HTML5 Video SEO to Get Easier with Track Element Standard (WebVTT)

HTML5 Video SEO to Get Easier with Track Element Standard (WebVTT)

The track element has a lot of uses but for the ReelSEO audience, I think one of the best will be the ability to attach a ton of metadata to those HTML5 videos that we're all starting to publish. Sure, it is meant for other ...

7 Tricks to Optimize Your Video's Title for Search & Social [Creator's Tip #46]

7 Tricks to Optimize Your Videos Title for Search & Social [Creators Tip #46]

When you think about your title, you have to realize that it’s the first thing the viewer sees when evaluating whether or not to watch your video--whether that's from a search result, or via your social network.  It’s important that a title works well for ...

How to Properly Link to Your YouTube Channel for Maximium SEO Link Equity [Creator's Tip #43]

How to Properly Link to Your YouTube Channel for Maximium SEO Link Equity [Creators Tip #43]

This week on Creator's Tips we're going to be talking about the best way to share and link to your Youtube channel's URL in a way that may boost search rankings for both your YouTube channel and its videos. A Quick Boost This trick/best practice ...

What Are The Types of Metadata Online Video Creators Can Use?

What Are The Types of Metadata Online Video Creators Can Use?

During my research of metadata, I have run across some interesting discussions about it.  The basic definition of metadata is "stuff that describes the thing," but not all metadata is the same.  Metadata can be created by those who make the video, or generated by ...

Understanding The Life Of Video Metadata From Production To Publishing & Why It's So Important

Understanding The Life Of Video Metadata From Production To Publishing & Why Its So Important

When we usually refer to "metadata" with regard to video, we're talking about all the textual information that accompanies a video and helps search engines better understand the content as well as helps users find a video on the internet.  As an example, in the ...

Keyword Optimization for Video: 4 Great Tips to Maximize SEO Benefit

Keyword Optimization for Video: 4 Great Tips to Maximize SEO Benefit

Like on-page text content, video seo requires the same kind of indepth keyword research for video to ensure that the right keywords are being targeted. To rank highly in the search engines (including video hosting sites like YouTube), it's absolutely essential that the right key ...

8 Best Practices to Optimize e-Commerce Video Landing Pages for Search

8 Best Practices to Optimize e Commerce Video Landing Pages for Search

Last month, I participated in a webinar for Liveclicker all about optimizing e-commerce video for search. I presented on both optimizing video landing pages (onsite) for search as well as SEO for YouTube.  In reality, these best practices are applicable to any video strategy and not specific to e-commerce ...

Google Now Indexing URLs with Embedded YouTube Videos

Google Now Indexing URLs with Embedded YouTube Videos

A few weeks ago, I noticed a drastic change in Google's video index that's something many people have been asking for and has some pretty interesting ramifications.  I didn't post about it right away as I wanted to make sure that what I was seeing ...

The Power of Web Video for Link Building: Video Attracts Links

The Power of Web Video for Link Building: Video Attracts Links

Casey Henry over at SEOmoz did some number crunching on the posts there to get a grip on what kind of in-linking was going on and what kind of content was generating the in-links. In terms of quality, four of the top five categories had ...