Google introduced a new algorithm last week and it is expected to affect up to 90% of global search results. We take a look at the implications for video marketing and how user intent behind a search is now far more important that the actual keywords used.
Video SEO: Learn how to optimize video content for search engines and follow the latest trends, strategies, best practices, and tips for video search optimization. Also check out our channel featuring resources for Youtube video SEO.
Jeffrey Harmon is famous for creating a video marketing campaign that launched Orabrush into a global brand. Now, he's turned his attention to another unlikely product and it looks like his magic touch is already working as 'Girls Don't Poop' goes viral.
If you have a lot of video content on YouTube (or a lot of channels), you'll want to see how each video is performing for you in terms of views, engagement etc. Now, in a new feature, you can see compare your top videos against each other in terms of viewer location, time watched and % of video watched.
Google Analytics is essential for understanding how your site and marketing is performing. Now, they have introduced a new feature which allows advertisers to track unclicked video ad impressions to see how they still contribute to the conversion process.
We talk to Rob Sandie at vidIQ about three simple practices that can help drive views. While good content is a great place to start, this is how you can position it to thrive. And there's all sorts of statistics to back it up. Boom.
What will Greg Jarboe be talking about at the Reel Summit taking place later this month? Well, how to create advertising that makes that cash register ring, using the teachings of David Ogilvy, who literally wrote the book on advertising.
YouTube’s emphasis on watch time over number of views has changed the game for video marketers. Win it by telling a narrative with the three most important pieces of metadata you have: title, thumbnail, and description.
Who will you see at the Reel Video Marketing Summit, and why should you attend? Here's a good three reasons why, and like successful video itself, it all comes down to content. What kind of content will you be seeing at the Summit? Read on.
YouTube changed their algorithm not long ago to emphasize watch time, which simply means keeping viewers watching videos as long as possible. It means your videos start getting favored where YouTube pushes videos. Linking to playlists is one way this can get accomplished.