Video SEO

Video SEO: Learn how to optimize video content for search engines and follow the latest trends, strategies, best practices, and tips for video search optimization. Also check out our channel featuring resources for Youtube video SEO.

Google: Yes, Video Schema MarkUp Is Necessary For Your Website

Google: Yes, Video Schema MarkUp Is Necessary For Your Website

Google officially announced their support for schema.org video markup in February 2012 but they have now confirmed that they consider it a necessary requirement for a video landing page, if that page stands a chance of appearing in their search results.

7 Simple Video SEO Tips To Reach Your Target Audience

7 Simple Video SEO Tips To Reach Your Target Audience

With so many businesses uploading videos everyday it's easy to forget some of the basic best practices needed to give you the chance to reach your target audience. We look at some of the cornerstones of optimization which should help your video be found and then be seen.

Find Out Who Is Sending Traffic And Views To Your Videos [Creator's Tip #112]

Find Out Who Is Sending Traffic And Views To Your Videos [Creators Tip #112]

Outreach is a vital part of video marketing but how do you find out who is linking to your video or who has embedded that video on their site? How do you know who is sharing your content with their own followers on Twitter. We give you some tips and tricks in this week's Creators Tip.

Google's Hummingbird Update And The Implications For Video SEO

Googles Hummingbird Update And The Implications For Video SEO

Google introduced a new algorithm last week and it is expected to affect up to 90% of global search results. We take a look at the implications for video marketing and how user intent behind a search is now far more important that the actual keywords used.

Video Marketing: How Jeffrey Harmon Is Turning Poop Into Glittering Gold

Video Marketing: How Jeffrey Harmon Is Turning Poop Into Glittering Gold

Jeffrey Harmon is famous for creating a video marketing campaign that launched Orabrush into a global brand. Now, he's turned his attention to another unlikely product and it looks like his magic touch is already working as 'Girls Don't Poop' goes viral.

Can Online Video Save the Newspaper Industry?

Can Online Video Save the Newspaper Industry?

With all the layoffs and the closures, will newspapers exist in 20 years? And if not, how will journalists make the transition to the web...with video? They'll need to find a way if the stories of newspapers' certain demise are true.

Track Your Top Videos With New YouTube Analytics Feature

Track Your Top Videos With New YouTube Analytics Feature

If you have a lot of video content on YouTube (or a lot of channels), you'll want to see how each video is performing for you in terms of views, engagement etc. Now, in a new feature, you can see compare your top videos against each other in terms of viewer location, time watched and % of video watched.

How To Track Unclicked Video Ad Impressions With Google Analytics

How To Track Unclicked Video Ad Impressions With Google Analytics

Google Analytics is essential for understanding how your site and marketing is performing. Now, they have introduced a new feature which allows advertisers to track unclicked video ad impressions to see how they still contribute to the conversion process.

Three Proven YouTube Best-Practices to Drive Views [Creator's Tip #99]

Three Proven YouTube Best Practices to Drive Views [Creators Tip #99]

We talk to Rob Sandie at vidIQ about three simple practices that can help drive views. While good content is a great place to start, this is how you can position it to thrive. And there's all sorts of statistics to back it up. Boom.

How to Create YouTube Advertising that Makes the Cash Register Ring

How to Create YouTube Advertising that Makes the Cash Register Ring

What will Greg Jarboe be talking about at the Reel Summit taking place later this month? Well, how to create advertising that makes that cash register ring, using the teachings of David Ogilvy, who literally wrote the book on advertising.

YouTube Views: Three Simple but Important Ranking Factors

YouTube Views: Three Simple but Important Ranking Factors

YouTube’s emphasis on watch time over number of views has changed the game for video marketers. Win it by telling a narrative with the three most important pieces of metadata you have: title, thumbnail, and description.

Three Key Reasons To Attend The Reel Video Marketing Summit

Three Key Reasons To Attend The Reel Video Marketing Summit

Who will you see at the Reel Video Marketing Summit, and why should you attend? Here's a good three reasons why, and like successful video itself, it all comes down to content. What kind of content will you be seeing at the Summit? Read on.

How to Increase YouTube Watch Time by Linking to Playlists [Creator's Tip #96]

How to Increase YouTube Watch Time by Linking to Playlists [Creators Tip #96]

YouTube changed their algorithm not long ago to emphasize watch time, which simply means keeping viewers watching videos as long as possible. It means your videos start getting favored where YouTube pushes videos. Linking to playlists is one way this can get accomplished.

The Video SEO War is Over … and YouTube Won!

The Video SEO War is Over … and YouTube Won!

When it comes to finding your videos on your own personal website in Google search, you're best off having a YouTube video embedded there, according to data discovered by Searchmetrics. This might shock you, but videos from pretty much any other source don't rank too well.

How Fujifilm Sonosite Uses YouTube to Spread the Word About Portable Ultrasound [Case Study]

How Fujifilm Sonosite Uses YouTube to Spread the Word About Portable Ultrasound [Case Study]

Fujifilm Sonosite produces portable, compact ultrasounds that can be used in point-of-care cases. This is how they use YouTube to spread the word about high-performance ultrasounds that can be taken to remote areas and help those in need, and meanwhile, rank highly for a coveted search phrase.