Online Video: Video SEO (VSEO)
Video search optimization and video SEO (VSEO) information, tips and resources. Reel SEO is a must read for techniques for optimizing web videos for universal search and video search engine indexing and ranking.
In Search of Video SEO that Works – Beyond the Hype
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June 30, 2009 |
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Earlier this year, I was contacted by Nico McLane for an interview on the subject of Video SEO. Nico was looking for specific guidance with regard to the topic of Video SEO. To give you a bit more background, Nico wrote the following in an early email correspondence;
“The subject of VIDEO SEO frustrates me because everyone is telling us we need it, but for who and for what benefit?”
Creative Media Agencies and Video SEO – CIMA Interview
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June 17, 2009 |
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This Thursday June 18th I’m covering the Chicago Interactive Marketing Association’s (CIMA) event titled “Creative, Technology, Media, and Analytics.” I recently interviewed several of the scheduled panelists, about their research and opinions on the business direction they see online video taking, agencies’ and marketers’ opportunities and challenges with greater client acceptance of online video into their campaign budgets, and clients’ growing interest and importance of SEO in video campaigns. Listen to the podcast interview below with panelist Elisabeth Bleser of Incognito Digital for extended pre-event coverage.
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Video + SEO = Best Practices for Video & E-Commerce
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June 16, 2009 |
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Last week, I had the honor of speaking at the first annual Liveclicker Video Commerce Summit in Seattle, WA. I was asked to discuss and present video search engine optimization and to help educate the audience on best practices for publishing online video in a search engine friendly manner. The title, was Video + SEO – Not Smoke and Mirrors, Just Best Practices for E-commerce Video Publishing. With that in mind, there are slides that are specifically geared towards e-commerce but the concepts and tactics apply across the board for publishing online video.
Upload Videos To Multiple Video Sharing Sites
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June 10, 2009 |
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So, you’ve got some videos made and you want to get them out there as fast and efficiently as possible. That means you probably want some tools to upload them to multiple video sites automatically right? Right! Here’s some of the coolest tools we found that will help you do just that, and in a hurry.
Now, I didn’t say they’d be free and instead of separating them out pay/free I’m just going to give you a good long list of them. I haven’t played with all of them so I can’t vouch for how cool, fast or stable they are. This is more like an informative piece that you can use as a starting point for research on how to get your videos published online with the quickness.
SEO For Video – Collection of Tips & Techniques
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June 1, 2009 |
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It occurred to me that perhaps it may be useful to post links to some of our popular video search engine optimization tips and tutorials from the past year since we have been so prolific on the topic of SEO for video content.
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Tips for Avoiding Deceptive SEO
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May 21, 2009 |
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The good folks over at Small Business Trends have compiled a quick list of how not to get fleeced by your SEO company. Since we at ReelSEO feel no one should ever get fleeced we thought it was worth mentioning here.
Turning Video Value into Real Wealth – Interview with Shelly Palmer
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April 30, 2009 |
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I recently interviewed Shelly Palmer of Advanced Media Ventures and host of MediaBytes last week after his Digital Media Boot Camp at the recent ad tech conference in San Francisco.
I asked Shelly about the challenges for monetizing video content into a sustainable business model, his 3 video marketing models, his cost benchmark for producing sustainable professional video, the dangers of Video SEO creating false “success metrics,” and how we’re still in the very early days of figuring all of this out.
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Podcast: Download
Monetizing Video Content with SEO – Interview with Red Bricks Media
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April 29, 2009 |
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Grant Crowell back from the adtech conference in San Francisco. Last week, I had the pleasure of interviewing Ed Kim, CEO of the search and performance marketing firm, Red Bricks Media. Last year, ReelSEO’s Mark Robertson and I spoke with Ed the Video SEO panel at PubCon along in Las Vegas.
I talked with Ed after the panel he spoke on – Digital Distribution Strategies: How to Drive Incremental Revenues through Syndication and Licensing – about the importance around syndicating and licensing professional video content online, while incorporating SEO strategies for that video content.
Podcast: Download
YouTube SEO – Ranking Factors – Beyond Views, Titles, & Tags
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April 14, 2009 |
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I attended Search Engine Strategies New York a few weeks ago and covered the conference via Twitter and blogging. I had a blast at the conference and attended some outstanding sessions during my three days at SES. One session that I always enjoy attending is Video SEO (since I do a lot of VSEO work). It’s great to hear from the panelists and compare what they are presenting to what I’m seeing with my own projects.
Newspapers, video and SEO! Coverage around the Web
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April 10, 2009 |
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Since we published our special report back in February on how Video SEO can save the newspaper industry, there’s been recent explosion of coverage on newspapers making a migration to online video. We’ve provided some select links to what we consider the most insightful coverage on how newspapers’ are handling their special situation with online video publishing, and the increasingly large opportunities from optimizing their video content for search engine results.
