Video search optimization and video SEO (VSEO) information, tips and resources. Reel SEO is a must read for techniques and advice about optimizing web videos for universal search, video search engine optimization, video search engine indexing and ranking, and Youtube SEO.
As I mentioned previously, Google is pushing hard to let people know that video sitemaps are the way to go when looking to get video into Google’s search results. And I am happy to report to you that video sitemaps DO work for Vimeo videos.
I come from a background in search. I’m a search engine guy first, and a video guy second. It’s just how I’m wired. Which is why ReelSEO is such a great home for me, because I get to write about both. Today, there’s some news about search engines that isn’t specific to video, but its implications affect people who produce any kind of content online, be it print, video, or other.
I returned this morning from a very successful eTail East conference, where I hosted a round-table discussion on Video SEO along with Bruce Turner, CEO of Pure Pearls.com. Bruce shared his video implementation experience, specifically the video SEO enablement process, with fellow online retailers.
We’ve seen a lot of research pointing to how effectively video helps increase conversion, sales and revenue for online retailers. But just how well are the online retailers doing from a search engine optimization viewpoint for that same video? Not well according to some recent research and that spells opportunity.
Last month, I told you that Google is putting additional efforts into instructing publishers of the benefits of Google’s video sitemaps. It is nice to see that Google is also running some PPC ads to promote Video SEO. Since the start of ReelSEO, I’ve been a proponent of video sitemaps and I have always felt that the definition of “video SEO” should really refer to SEO for videos on your website as opposed to syndicated video (that is just my opinion of course).
Our own ReelSEO publisher Mark Robertson was a featured speaker this past week at the 2010 Video Commerce Summit held in Seattle, Washington. We’ve included here Mark’s full presentation titled, Building on the Success of Video with New PPC and SEO Strategies, which is all about optimizing e-commerce video for search as well as using YouTube (organic and paid) for e-commerce video.
This is the story of two respected e-businesses who deployed video on their websites. One did it with SEO in mind and reaped the rewards in Google rankings and resulting page visits and sales. The other took an enormous cache of video content, uploaded it onto a website and left it there – unoptimized, untagged and unprofitable.
A few weeks ago I wrote about some odd Google search results being spotted in the wild, which seemed to place even more of a premium on local results pulled from Google Places information. And I took the opportunity to remind you that you can and should upload videos to your Google Places listing.
Last month, I interviewed Matt Cutts, Principal Engineer at Google, on the subject of Google Video Sitemaps. Matt told us that Google was starting to take a much closer look at video sitemaps and he advised that all video publishers begin to explore video sitemaps. Today, Im excited to tell you that Google has announced a new site designed to serve as a guide to publishers on how and why they should submit video sitemaps to Google.
A few weeks back, I mentioned that YouTube and Google were indexing YouTube’s closed captions and subtitles. In fact, YES – both Google and YouTube ARE indexing videos for text that is contained within closed captions and subtitles. In this post, I would like show you why you should be taking advantage of YouTube’s closed captions feature for SEO, amongst other compelling reasons. Get ready, cause this is a really long one…
Some well-known SEO folks are seeing some drastic changes to local-result queries on Google, including Frank Reed over at Marketing Pilgrim. The results are clearly part of a testing phase, as not all users are seeing the same thing. But the changes are huge and could have rippling impact for all kinds of businesses.
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