Video SEO - Learn How to Optimize Video for Search:

Video search optimization and video SEO (VSEO) information, tips and resources. Reel SEO is a must read for techniques and advice about video search engine indexing and ranking, optimizing web videos for Google universal search, and Youtube SEO.

The Definitive Video SEO Guide: SEO Tips & Tutorials for Video

The Definitive Video SEO Guide: SEO Tips & Tutorials for Video

The following is an index of our more popular video search engine optimization (Video SEO, VSEO, video search optimization - whatever you want to call it) tips, tutorials, guidelines, presentations, and articles about everything from distribution techniques for VSEO; to MRSS feeds and XML sitemaps ...

Video SEO Tips & More »

The Video SEO War is Over … and YouTube Won!

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When it comes to finding your videos on your own personal website in Google search, you're best off having a YouTube video embedded there, according to data discovered by Searchmetrics. This might shock you, but videos from pretty much any other source don't rank too well.

How Fujifilm Sonosite Uses YouTube to Spread the Word About Portable Ultrasound [Case Study]

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Fujifilm Sonosite produces portable, compact ultrasounds that can be used in point-of-care cases. This is how they use YouTube to spread the word about high-performance ultrasounds that can be taken to remote areas and help those in need, and meanwhile, rank highly for a coveted search phrase.

How to Get Your New YouTube One Channel Ranked in Search [Creator's Tip #85]

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Getting your channel to rank in search just requires a little bit of common sense, and avoiding trickery of any kind. For instance, writing a good channel description means finding the words you want to rank for, but putting those words into relevant sentences that tell newcomers about your channel. We'll discuss that and more in this week's Creator's Tip.

Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate

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BodyLogicMD discovered that by embedding videos into important landing pages, their company started dramatically shooting up in search rankings. They also had a plan for spammers who took up some of that valuable search result real estate. Here's how BodyLogicMD found a way to shoot nearly to the top with their strategy.

How to Use Video Content as Link Bait for SEO [Tutorial]

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Video can provide four distinct values for SEO. Rich Snippets can improve your click-through-rate, a presence on social video platforms can improve your brand awareness, product videos on commercial pages can help to increase conversion rate and lastly, video can be used to increase the ...

The Ultimate Guide to Optimizing YouTube Closed Captions for E-commerce [Step-by-Step Tutorial]

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The emergence of YouTube as an e-commerce selling tool has been well documented on ReelSEO as far back as 2010 with "Video E-Commerce and Video SEO for Retailers". Many experts have blogged about using the power of YouTube to promote products and burnish brands. My ...

The Next Frontiers for SEO and Online Video - Interview with Performics' Chris Keating

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I recently had the chance to talk to Chris Keating, VP of SEO and Conversion Optimization at Performics.  Keating has been with the company for 7 years.  They do SEO for a couple of dozen "blue-chip" brands, including HP, Kohl's, Verizon Wireless, and RedBox.  A ...

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

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Video marketers are well aware that great content can increase a brand's online reach - but what happens when search engine optimization can actually harm those marketing efforts? We asked Lee Odden, CEO of TopRank Online Marketing and author of ”Optimize: How to Attract and ...

HTML5 Video SEO to Get Easier with Track Element Standard (WebVTT)

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The track element has a lot of uses but for the ReelSEO audience, I think one of the best will be the ability to attach a ton of metadata to those HTML5 videos that we're all starting to publish. Sure, it is meant for other ...

7 Tricks to Optimize Your Video's Title for Search & Social [Creator's Tip #46]

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When you think about your title, you have to realize that it’s the first thing the viewer sees when evaluating whether or not to watch your video--whether that's from a search result, or via your social network.  It’s important that a title works well for ...

8 Best Practices to Optimize Video Landing Pages for Search

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Last month, I participated in a webinar for Liveclicker all about optimizing e-commerce video for search. I presented on both optimizing video landing pages (onsite) for search as well as SEO for YouTube.  In reality, these best practices are applicable to any video strategy and not specific to e-commerce ...

How to Properly Link to Your YouTube Channel for Maximium SEO Link Equity [Creator's Tip #43]

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This week on Creator's Tips we're going to be talking about the best way to share and link to your Youtube channel's URL in a way that may boost search rankings for both your YouTube channel and its videos. A Quick Boost This trick/best practice ...

What Are The Types of Metadata Online Video Creators Can Use?

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During my research of metadata, I have run across some interesting discussions about it.  The basic definition of metadata is "stuff that describes the thing," but not all metadata is the same.  Metadata can be created by those who make the video, or generated by ...

Understanding The Life Of Video Metadata From Production To Publishing & Why It's So Important

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When we usually refer to "metadata" with regard to video, we're talking about all the textual information that accompanies a video and helps search engines better understand the content as well as helps users find a video on the internet.  As an example, in the ...

Keyword Optimization for Video: 4 Great Tips to Maximize SEO Benefit

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Like on-page text content, video seo requires the same kind of indepth keyword research for video to ensure that the right keywords are being targeted. To rank highly in the search engines (including video hosting sites like YouTube), it's absolutely essential that the right key ...

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