Video search optimization and video SEO (VSEO) information, tips and resources. Reel SEO is a must read for techniques and advice about optimizing web videos for universal search, video search engine optimization, video search engine indexing and ranking, and Youtube SEO.
I had a really interesting and occasionally heated discussion with a client today about the purpose of video, and I thought it was worth a broader discussion.
The issue was the use of online video—specifically with YouTube in this instance—and how it’s intended purpose drives the SEO, link-building, and other various marketing efforts supporting the video.
Today I wanted to share an interview with media agency executive Robert Davis, Interactive Marketing Director/Leader of Interactive Video for Ogilvy Interactive. Robert tells Andy Plesser of Beet.tv that they have seen a tremendous rise in traffic to video content coming from search engines, especially over the past 6 months.
“We are also seeing a tremendous search value from video now…
For those of you who are not aware, SEOmoz—one of the SEO consulting industry’s leaders—has their own index of the web. Unlike Google’s index, the one at SEOmoz, called Linkscape, is after information about links. Rand Fishkin and his team spent months developing the index, and continue to refine, expand, and hone it. The idea was that if Google was going to place so much value on links, there ought to be some way for SEOs and site owners to learn about the links they and their competitors have accrued.
When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a decision primarily depends on the chosen content strategy (generating views versus traffic), there are several factors to take into consideration.
This may be more straight-SEO news than particularly geared at video, but if you host your own videos or are aiming to rank pages where you’ve embedded a non-hosted video… this will impact your efforts.
Last month, I was presented with an opportunity that I couldn’t pass up to speak at SES San Jose 2009 . Of course, I accepted and participated on a panel along with Gregory Markel, Founder and President of InfuseCreative, David Burch, Director of Marketing for Tubemogul, and Erin Bouchier, Business Lead for Google / YouTube. The session was titled, “The Next Wave for Online Video.”
At the Search Engine Strategies conference a few weeks back, we had the pleasure of interviewing Bruce Clay. We asked Bruce about the importance of online video when it comes to organic and universal search ranking algorithms in Google. For those of you not in the search marketing industry, Bruce is sort of a “big kahuna.” He founded www.bruceclay.com back in 1996, before some of us even were on the internet, and his firm Bruce Clay, Inc. , is the is one of the top SEO and SEM firms in the world.
I recently covered the Brand, Trademark and Reputation Management session at the Search Engine Strategies San Jose conference. The panel featured a mix of one search engine, SEM solutions providers, and attorneys discussing how online video abuse is a growing problem for businesses, how we can do proper monitor and management, and when it may be necessary to “go legal.”
At the SES San Jose 2009 Conference, I had the chance to catch up with someone I have followed for many years in the SEO space, Aaron Wall. For those of you that do not know Aaron, he is the founder of SEOBook.com. SEOBook is a great resource for SEO and SEM training, how-to’s, tools, etc… Aaron started very early on leveraging videos on the website to help explain SEO. In fact, if you are looking to learn a bit about SEO and SEM, there is a great section on their site with free search engine marketing videos.
I asked Aaron to tell us a little bit about SEOBook.com and his experience with video, as well as to give us a few tips for Video SEO.
At the Search Engine Strategies conference in San Jose last week, we captured some great interviews with industry leaders and conference speakers. The following is an interview with Matthew Liu, Product Manager for YouTube. Matt talks with us about best practices for optimizing videos that are published to youtube.
Common Craft is a company specializing in creating “explanation” videos. Most of their videos are pitched as an explanation of something “in plain English,” and include simple-but-cute hand drawn cartoons alongside a charming narration. Their website tag line reads: “Our product is explanation.”
Never heard of them? I think they’re probably doing more right than most video producers I’ve come across…
I’ve been playing around with the just-announced Google Caffeine sandbox (www2.sandbox.google.com – which is down for “system maintenance” at the moment), trying to discover any subtle differences I can find between it and the current live engine. There aren’t many. A lot of people in the SEO realm have weighed in with their initial thoughts; I thought I’d add my own.
I stuck mostly to video-related queries, since that’s what we talk about here at ReelSEO.com, and the verdict is…
