Video SEO

Video SEO: Learn how to optimize video content for search engines and follow the latest trends, strategies, best practices, and tips for video search optimization. Also check out our channel featuring resources for Youtube video SEO.

4 Free Keyword Research Tools Video Marketers Should Be Using

4 Free Keyword Research Tools Video Marketers Should Be Using

YouTube's Ads Keyword Tool is no more, but we'd argue that it had become less and less effective over time anyway. For video marketers and advertisers in 2014, we suggest 4 free keyword research alternatives to use as part of your marketing strategy.

Do Video Closed Captions Really Deliver ROI? Yes! [Creators Tip #155]

Do Video Closed Captions Really Deliver ROI? Yes! [Creators Tip #155]

Is adding closed captions to your video a worthwhile video SEO tactic that delivers enough ROI given the time it takes to do so? It can be very time consuming if you do it yourself, and there's a cost if you outsource the process, but the answer is a definite yes!

Why are Google Showing Far Fewer Video Snippets in Search Results?

Why are Google Showing Far Fewer Video Snippets in Search Results?

Are video snippets going the way of authorship thumbnails - i.e. disappearing from Universal Search results altogether? ReelSEO's Greg Jarboe takes a look at the possible changes in the Google algorithm over the past few days that have led to a significant dip in the visibility of video snippets.

5 Tips To Increase Watch Time for Better YouTube Rankings [Creator's Tip #148]

5 Tips To Increase Watch Time for Better YouTube Rankings [Creators Tip #148]

We all know that accumulating Watch Time on your YouTube videos is very important for how successfully they rank in search results. In this week's Creator's Tip, we give you 5 ideas for increasing the Watch Time on your video content.

Top 3 Video SEO Influencers on YouTube Right Now [Creators Tip #147]

Top 3 Video SEO Influencers on YouTube Right Now [Creators Tip #147]

In this week's Creator's Tip, we discuss the top three influencers for video SEO on YouTube. We confirm the three biggest factors that effect how your videos perform in the search ranking results, and what that means for the content that you are creating.

How TechSmith Optimizes YouTube Custom Thumbnails For Viewers

How TechSmith Optimizes YouTube Custom Thumbnails For Viewers

There are many recommend steps to optimizing a YouTube channel, including creating custom thumbnails. TechSmith explains how it created custom thumbnails that also work as an organizer to help viewers find what they are looking for. Optimizing custom thumbnails created a more polished and cohesive YouTube channel experience for TechSmith subscribers. .

How to Use Advanced Search Feature in YouTube Video Manager [Creators Tip #144]

How to Use Advanced Search Feature in YouTube Video Manager [Creators Tip #144]

If you have a lot of video content uploaded to your YouTube channel, it can be hard to find to the exact video you are looking for, particularly if your content is related to just one or two topics. In this week's Creator's Tip, we show you how to use the advanced search tool in your Video Manager, to help you find the exact videos you are searching for.

Digital Transformation: What Has it Got to Do With Online Video?

Digital Transformation: What Has it Got to Do With Online Video?

Is YouTube the world’s second largest search engine or the world's second largest social media site? And what is Digital Transformation anyway? These, and other questions, will be addressed at the ÜberTube Brand Summit this week.

5 Ways to Optimize Your Content Marketing Videos on YouTube [Creators Tip #139]

5 Ways to Optimize Your Content Marketing Videos on YouTube [Creators Tip #139]

Creating great content is important, but YouTube is a very large place with many people creating a lot of videos for viewers to choose from. On this week's Creator's Tip, we are going to talk about the five things you definitely need to optimize on your videos, and on your YouTube channel.

How to Tag and Track Referral Traffic from a YouTube Description Link [TUTORIAL]

How to Tag and Track Referral Traffic from a YouTube Description Link [TUTORIAL]

As part of your YouTube marketing strategy, you should always include a URL in the description to guide the viewer back to your website. This is especially important for product and service landing pages. But are you tagging and tracking those URLs? We show you how to.

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube Creator Playbook for Brands: What it Takes to Get it Right

YouTube has already released a comprehensive Playbook for Creators and Advertisers, and now brands get their own special guide to optimizing, advertising, content marketing and publishing on the site. YouTube rarely gives such clear advice regarding best practice so this is one to take notice of.

14 Simple But Powerful Video Marketing Tips for Your Vlog

14 Simple But Powerful Video Marketing Tips for Your Vlog

For many vloggers, it can be hard getting those first 1000+ channel views on YouTube, but here’s the good news; there are tons of ways to promote your YouTube videos and we give you 14 simple but effective tips to get you started.

YouTube Optimization: Myths Busted, Secrets Revealed! [Case Study]

YouTube Optimization: Myths Busted, Secrets Revealed! [Case Study]

Optimizing YouTube for better rankings and brand visibility can be overwhelming if you are a beginner. We take you through some of the basic steps to make sure your target audience can find your content, every time.

The Top Video SEO Practices Used by Marketers in 2013 [Report]

The Top Video SEO Practices Used by Marketers in 2013 [Report]

Video SEO as a marketing discipline is the foundation that ReelSEO was built upon all those years ago. Nowadays, it's more important than ever and our new survey confirms that 7 out of 10 of you think so too. Read more in our 2013 Video Marketing Trends Report.

Google: Yes, Video Schema MarkUp Is Necessary For Your Website

Google: Yes, Video Schema MarkUp Is Necessary For Your Website

Google officially announced their support for schema.org video markup in February 2012 but they have now confirmed that they consider it a necessary requirement for a video landing page, if that page stands a chance of appearing in their search results.