eCommerce Video

eCommerce video trends, tips, news, and more. Retail video brings merchants’ products to life in a way that only e-commerce video can, often resulting in higher customer satisfaction and higher retail sales conversion. Learn how e-commerce video benefits internet retailers and stay up to date with the latest in the world of e-commerce video, retail video, product videos, etc… We cover e-commerce video solution providers, video production for retail video purposes, ecommerce video marketing, e-commerce SEO, and much more…

Real-Time, Dynamic Video Ads for Retail Advertisers

A new service from Dynamic Video is hoping to solve one of the most vexing issues direct marketing and e-commerce retail advertisers face with online video ads.  I thought I'd take a moment to talk about why I think this has tremendous potential.

E-Commerce Retailers Find Value In Online Video

Our pals at eMarketer (well not sure we're exactly pals) have done some new research pertaining to how retailers see the value of online video panning out. From all indications, it seems to be quite good.

Get Automated and Personalized With E-Commerce Video

All stores want to grow their business. And as an online retailer you do that in many ways -increasing your product offering, services and site functionality. But as you grow in each area, new challenges arise, particularly in terms of logistics. Keeping track of an …

Announcing The 2010 Video Commerce Summit Speaker Lineup

The 2010 Video Commerce Summit has announced its speaker lineup, gaining momentum in its second year as the e-commerce industry's only annual gathering of e-commerce video practitioners and thought leaders.

Fun Tip to Increase Video Conversion Rates 100 Percent or More

We already know that online video can help to increase sales conversions - but, with a simple enhancement, you can more than double your video conversion rates.  Invodo, an online video solutions provider for e-commerce retailers and manufacturers, released a new video whitepaper today that exposes groundbreaking …

Interactive and Clickable Video Drives E-Commerce Conversions

Remember when video was going to be interactive and we'd all click on Jennifer Aniston's sweater to buy one for ourselves? Well, that day is gone, but hotspotting is finally taking off thanks to Web video. Hotspotting refers to clicking on an object in a …

LiveClicker Launches Interactive HTML5 Video for E-Commerce

When the HTML5 news rains, it pours. Today we have news that video commerce platform provider Liveclicker has released the industry's first HTML5 player supporting interactive video commerce. The player is already live on Onlineshoes.tv for Chrome, Safari, and iPhone users, and is expected to …

Copy This: Copy Matters, Especially In Product Videos!

No matter what technology comes (and goes) text will always be in fashion. Words drive almost every industry, particularly from a marketing perspective. Our words dictate how we present, communicate, display and ultimately sell. While a picture may be worth a thousand words, one great …

Website Redesign, SEO, and Video – Keys To E-Commerce Future

eMarketer recently reported on some results from an study conducted by Internet Retailer that show us where eCommerce retailers plan to focus their energy in the future. Namely, site redesigns for SEO, video or streaming media, and better customer experience.

Harnessing Off-Site Videos To Increase E-Commerce Visibility

Videos' impact on search rankings has been discussed here rather extensively in the past.  A few months ago we interviewed Search Engine Marketing and Optimization veteran Bruce Clay who helps clarify the importance of on-site videos for search rankings.

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