eCommerce Video

eCommerce video trends, tips, news, and more. Retail video brings merchants’ products to life in a way that only e-commerce video can, often resulting in higher customer satisfaction and higher retail sales conversion. Learn how e-commerce video benefits internet retailers and stay up to date with the latest in the world of e-commerce video, retail video, product videos, etc… We cover e-commerce video solution providers, video production for retail video purposes, ecommerce video marketing, e-commerce SEO, and much more…

The State of Video for E-Commerce Retailers: Q4 2010 Report

The State of Video for E Commerce Retailers: Q4 2010 Report

Sunday Sky released their Q4 2010 research about video in eCommerce. I just managed to get into it and process the info so I could tell you about it. Their research looks at the top 50 online retailers and their use of video marketing in ...

How To Use QR Codes In Video Marketing and E-Commerce

How To Use QR Codes In Video Marketing and E Commerce

Since last year's holiday season one e-retail technology has seen a huge growth: QR codes. Learn about what they are and why they're increasingly important for retailers and marketers. I interviewed Mark Tholking of quiQR and Dynomighty's Terrence Kellerman about some of the newer examples ...

E-Commerce Video Urgency - Retailer Priorities Revealed

E Commerce Video Urgency   Retailer Priorities Revealed

I recently had the opportunity to speak at The National Retail Federation's BIG Show in New York City along with Eric Mahlstadt from Golfsmith. We shared retail video trends and Golfsmith's learnings in front of an audience of retailers. With the meteoric adoption of video ...

eCommerce Video Trends To Watch In 2011

eCommerce Video Trends To Watch In 2011

It's that time of year when predictions are made about the year ahead.  As we predicted at the start of last year, 2010 saw online retailers from Golfsmith and Verizon Wireless to Moosejaw and JC Penney deploy product video and realize rapid ROI. In 2011, ...

SEO for Ecommerce Product Videos – Do It Now If You Want To Stay Ahead!

SEO for Ecommerce Product Videos – Do It Now If You Want To Stay Ahead!

"Oh here we go”, you may be thinking to yourself. "More advice on the million and one things I supposedly need to do to stay ahead in the wonderful world of ecommerce. Everyday it may seem, to those of you who stay abreast of the latest ...

E-commerce Video Strategies From Streaming Media West

E commerce Video Strategies From Streaming Media West

We interviewed Justin Foster at the Streaming Media West Conference / Online Video Platform Summit in Los Angeles. Justin talked with us about e-commerce opportunities with retailer videos, social media, user-generated video innovations, YouTube marketing and more.

E-Commerce Retailers - Active In Social Media But Lacking Mobile Video and HTML5

E Commerce Retailers   Active In Social Media But Lacking Mobile Video and HTML5

Some retailers are more active in social media than you might imagine. A full 12% of them have more than one million fans. Brands in that category include Victoria's Secret, Kohl's, Nike, Target, Walmart and Best Buy). Over 50% have over 100,000 fans. I wish ...

10 Things To Consider When Choosing An Ecommerce Product Video Solution

10 Things To Consider When Choosing An Ecommerce Product Video Solution

So, you're thinking about adding product videos to your ecommerce site. Once you've made your decision you'll quickly realize there are a fair deal of things you need to consider in terms of the implementation of your video solution. In order to help you figure ...

eTail East Roundtable Reveals Retailer Perspective On Video SEO

eTail East Roundtable Reveals Retailer Perspective On Video SEO

I returned this morning from a very successful eTail East conference, where I hosted a round-table discussion on Video SEO along with Bruce Turner, CEO of Pure Pearls.com. Bruce shared his video implementation experience, specifically the video SEO enablement process, with fellow online retailers.

Video Commerce Summit – A Hugely Creative and Collaborative Experience

Video Commerce Summit – A Hugely Creative and Collaborative Experience

I interview Jimmy Healey, Senior Manager of E-Commerce for Onlineshoes.com, at the 2010 Video Commerce Summit sponsored by Liveclicker. What do we talk about? (Well why don't you quit being a lazy bum and actually read my article??) Ha ha.. seriously, we talk about you. (I mean, what you should be learning from OnlineShoes.com's own experience with video in e-commerce.) Hey, it's Friday and going to be my birthday week, guys – cut me a break!