eCommerce Video

eCommerce video trends, tips, news, and more. Retail video brings merchants’ products to life in a way that only e-commerce video can, often resulting in higher customer satisfaction and higher retail sales conversion. Learn how e-commerce video benefits internet retailers and stay up to date with the latest in the world of e-commerce video, retail video, product videos, etc… We cover e-commerce video solution providers, video production for retail video purposes, ecommerce video marketing, e-commerce SEO, and much more…

Learn the Latest in Video Commerce with Top Retailers at the 2012 Video Commerce Summit

Learn the Latest in Video Commerce with Top Retailers at the 2012 Video Commerce Summit

Now that July is almost upon us, it's time to start gearing up for the 2012 Video Commerce Summit.  This event, sponsored by my company, Liveclicker, is just five and a half weeks away!  This year, the summit will take place August 9th and 10th in one of the ...

Free Video Commerce SEO Best Practices Webinar this Week

Free Video Commerce SEO Best Practices Webinar this Week

This Wednesday, video commerce solutions provider, Liveclicker, will be hosting a free webinar along with me titled “Best Practices & Tips for Boosting Video Commerce SEO.”  Join us to learn what leading retailers are doing to optimize their videos for SEO both on and off ...

Consumer Insights into Online Video for eCommerce Shopping

Consumer Insights into Online Video for eCommerce Shopping

When I wrote up the first part of this interesting whitepaper from Invodo, (Retail Video Builds Consumer Confidence & Aids in E-Commerce Purchase Decisions) I said I'd be back with part two which looked at the more technical aspects of online video for shopping from ...

Retail Video Builds Consumer Confidence & Aids in E-Commerce Purchase Decisions

Retail Video Builds Consumer Confidence & Aids in E Commerce Purchase Decisions

Invodo recently dropped a whitepaper titled Delivering Superior Shopping Experiences Via Video: Consumer Insights and Retail Execution which looks at video on ecommerce sites, but from the perspective of the consumer. It's a pretty lengthy 27 pages so I won't go into all of the ...

11 Tips for E-Commerce Demo Videos That Drive Conversion

11 Tips for E Commerce Demo Videos That Drive Conversion

From rants to reviews, product conversations have shifted away from brand-sponsored websites and into the blogosphere. Blogs are increasingly where people go for useful how-tos and deep product dives from respected sources. But not all companies are taking this shift sitting down, and the smart ...

SundaySky SmartVideo Gives Companies the Power to Really Connect with Consumers Through Video

SundaySky SmartVideo Gives Companies the Power to Really Connect with Consumers Through Video

I recently got some time with SundaySky's President and Chief Revenue Officer, Jim Dicso, to talk about their SmartVideo product which offers real-time personalized video to better engage and connect with consumers. It's an interesting product so I thought it best to get the info ...

Start The Year Off Right With Treepodia's Product Video Best Practice Guide For 2012

Start The Year Off Right With Treepodias Product Video Best Practice Guide For 2012

If you dabble at all in product videos for any reason, and you have a list of New Year's Resolutions, you should consider adding one more. I know, I know... you're already struggling to keep the ones you have. But this one's easy, I promise, ...

Online Video Brings Holiday Cheer To Retailers By Boosting Sales

Online Video Brings Holiday Cheer To Retailers By Boosting Sales

This holiday season, Liveclicker has been studying the impact of online video to the actual results of buying the product.  Taking analysis of over 7,500 videos across 25 e-commerce sites, Liveclicker discovered some interesting statistics involving the impact of the length of the video, and ...

YouTube's Own Marketing Advice For Retailers: Create Content, Not Commercials

YouTubes Own Marketing Advice For Retailers: Create Content, Not Commercials

Online video is massive in its reach and scale with 6.9 billion videos viewed monthly in the U.S. in July and August of this year, and it's quickly growing into a major component of what people do online or how they consume information and entertainment. ...

Video Marketing Advice For Retailers: Product Videos Alone Aren't Enough Anymore

Video Marketing Advice For Retailers: Product Videos Alone Arent Enough Anymore

Mark Robertson, Founder and CEO of the The Online Video Marketer's Guide, ReelSEO.com, recently presented the session, Welcome to the 'REEL' Web: Why Video Marketing has Evolved Beyond SEO, at Liveclicker's 2011 Video Commerce Summit.  While he was at the summit, the online video guru sat down with ...

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