eCommerce Video

eCommerce video trends, tips, news, and more. Retail video brings merchants’ products to life in a way that only e-commerce video can, often resulting in higher customer satisfaction and higher retail sales conversion. Learn how e-commerce video benefits internet retailers and stay up to date with the latest in the world of e-commerce video, retail video, product videos, etc… We cover e-commerce video solution providers, video production for retail video purposes, ecommerce video marketing, e-commerce SEO, and much more…

How to Build a Top-Notch YouTube Commerce Strategy that Drives Sales

How to Build a Top Notch YouTube Commerce Strategy that Drives Sales

A good video marketing strategy will help you gain visibility in your field, an amazing video marketing strategy has the ability to transform your brand and drive huge sales of your product or service. We take a look at real life examples.

How Ricky Riot Became An Instant YouTube Hit And Drove Sales [Case Study]

How Ricky Riot Became An Instant YouTube Hit And Drove Sales [Case Study]

Video Content Marketing is a hot topic for online marketers these days. But how does it fit within your own online marketing mix? Creativa worked with a national chain of retail art and craft stores to help build video content marketing in to their strategy. The results drove new customers in to stores.

Dunkin’ Donuts Create First TV Ad From Unique Vine Content

Dunkin Donuts Create First TV Ad From Unique Vine Content

Dunkin’ Donuts are the first brand to use Vine content as part of their TV advertising, and they kick off with their first commercial during tonight’s ‘The Monday Football Show’ on ESPN. The billboard ad will be used to promote and generate further Vines for the brand.

57% Of Online Consumers Have Confidence In Product Videos [Report]

57% Of Online Consumers Have Confidence In Product Videos [Report]

Product videos can have a huge impact on consumers who are looking for more information before they buy. A new report shows how the shopper uses online video content and how the growth of smartphones and tablets is influencing their viewing habits.

Predictions for Video Commerce in 2013

Predictions for Video Commerce in 2013

It's that time of the year again everyone is winding down (or speeding up) towards the end of 2012. It's a time to reflect on the year as well as look towards 2013 and what that may bring. Here are some of my predictions for …

How to Use 15-Second vs. 30-Second Pre-Roll Video Ads for Ecommerce Retargeting

How to Use 15 Second vs. 30 Second Pre Roll Video Ads for Ecommerce Retargeting

Similar to television advertising, the most effective lengths for in-stream online video ads are 15 and 30-second spots. However, the advantage online video advertising has over TV is that it can be delivered in the form of a pre-roll video ad targeted and personally relevant …

8 Tips to Convert Shoppers into Buyers with Video Online from Ooyala

8 Tips to Convert Shoppers into Buyers with Video Online from Ooyala

If you're a retail outlet looking to boost e-commerce sales, you might have heard of this online video thing.  Video enhances a potential buyer's experience and makes them more likely to stick around.  According to a statistics recited in a recent white paper published by …

YouTube Shoppable Video Ads Spotted: Will They Sell Product or Just Annoy?

YouTube Shoppable Video Ads Spotted: Will They Sell Product or Just Annoy?

Shortly after the announcement that YouTube would be offering merch annotations and associated website annotations, another salvo was being fired for a test just in time for the holiday shopping season.  There are currently videos in which a viewer may click on a somewhat unobtrusive …

The Ultimate Guide to Optimizing YouTube Closed Captions for E-commerce [Step-by-Step Tutorial]

The Ultimate Guide to Optimizing YouTube Closed Captions for E commerce [Step by Step Tutorial]

The emergence of YouTube as an e-commerce selling tool has been well documented on ReelSEO as far back as 2010 with "Video E-Commerce and Video SEO for Retailers". Many experts have blogged about using the power of YouTube to promote products and burnish brands. My …

Original Video Content Impacts Technology Purchasing (REPORT ANALYSIS)

Original Video Content Impacts Technology Purchasing (REPORT ANALYSIS)

A recent consumer survey by IDGTechNetwork showed that video plays a vital role in the purchasing decisions of today's electronics and technology consumers. But it's not just standard video advertising that we are talking about. They look for a variety of content that will help …

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