eCommerce Video

eCommerce video trends, tips, news, and more. Retail video brings merchants’ products to life in a way that only e-commerce video can, often resulting in higher customer satisfaction and higher retail sales conversion. Learn how e-commerce video benefits internet retailers and stay up to date with the latest in the world of e-commerce video, retail video, product videos, etc… We cover e-commerce video solution providers, video production for retail video purposes, ecommerce video marketing, e-commerce SEO, and much more…

YouTube Shopping is the New Window Shopping, Especially at Night

YouTube Shopping is the New Window Shopping, Especially at Night

According to a new study, a third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m. Consumers are using YouTube to research products, and as we are on the brink of the holiday season, video marketers should already have their strategy in place.

Why Video Has Earned its Place at Every Stage of the Customer Journey

Why Video Has Earned its Place at Every Stage of the Customer Journey

As video evolves, there are incredible opportunities in leveraging that content as a communications tool to help guide the customer or buyer’s journey through the entire business life-cycle. Video can be used to engage new prospects, as well as your current client base, business partners and more.

How To Use Video to Increase Conversions on Sales Landing Pages [Creator's Tip #152]

How To Use Video to Increase Conversions on Sales Landing Pages [Creators Tip #152]

In this Creator's Tip, we discuss how to best convert visitors into purchasing your products or services using video. We know that video can be a powerful tool for increasing sales conversions, but how exactly should we position our videos to be as effective as possible for this?

Leverage Video To Transform Your Sales Operation and L2RM

Leverage Video To Transform Your Sales Operation and L2RM

According to research, nearly 57% of B2B prospects and customers feel that their sales teams are not prepared for the first meeting. As a result, many companies are re-evaluating their marketing and sales automation systems (aka Lead to Revenue Management or L2RM platforms), and are turning to video as the crucial tool to transform productivity and ROI.

73% of Consumers More Likely to Make a Purchase After Watching a Video [Report]

73% of Consumers More Likely to Make a Purchase After Watching a Video [Report]

In a new report, 73% of consumers confirmed that they were more likely to buy a product or sign up for a service if they first watched a business video that explained the product to them. A staggering 96% said that video content was useful when making purchasing decisions online.

12 Types of Product Videos Influence Customers on YouTube [Research]

12 Types of Product Videos Influence Customers on YouTube [Research]

ZEFR has uncovered 12 different video styles and/or genres of “product reviews” that are currently heavily influencing potential and, existing, customers on YouTube. Each one reveals that YouTube is a place where shoppers can go above and beyond basic product reviews.

How Video Can Personalize The Social Selling Cycle

How Video Can Personalize The Social Selling Cycle

Today's savvy consumer can spot a sales pitch a mile off, but that doesn't mean that you can't engage them at almost every stage of the sales cycle by using video content that answers their questions and gets them on board with the product or service.

65% of Viewers Watch More than Three-Quarters of a Video [REPORT]

65% of Viewers Watch More than Three Quarters of a Video [REPORT]

Invodo has released their Q3/Q4 E-Commerce Video Benchmarks Report and data shows online video has a major impact on the purchase decision of the viewer, with 1.81x more likely to buy a product. We take a look at the findings.

53% Say a YouTube Video Influenced a Purchase at Least Once?

53% Say a YouTube Video Influenced a Purchase at Least Once?

A new report states that over half the people surveyed purchased a product or service after watching a YouTube video - not a YouTube advertisement, a YouTube video. It means that branded content on YouTube is having a fairly massive impact on purchasing decisions of consumers.

The Three Biggest Myths About Online Video For B2B Brands

The Three Biggest Myths About Online Video For B2B Brands

Brands or marketers who dismiss video as part of their campaign strategy are missing out on a huge opportunity to reach others in the Business to Business space. We take a look at some of the common myths surrounding B2B video and why brands need to reconsider.

10 Great YouTube Channels For Business Advice And Support [Creator's Tip #110]

10 Great YouTube Channels For Business Advice And Support [Creators Tip #110]

YouTube is a fantastic resource for those looking for business advice, support and ideas but it's not always easy to find the best videos for your specific needs. We take you through our pick of the ten business Channels.

How to Build a Top-Notch YouTube Commerce Strategy that Drives Sales

How to Build a Top Notch YouTube Commerce Strategy that Drives Sales

A good video marketing strategy will help you gain visibility in your field, an amazing video marketing strategy has the ability to transform your brand and drive huge sales of your product or service. We take a look at real life examples.

How Ricky Riot Became An Instant YouTube Hit And Drove Sales [Case Study]

How Ricky Riot Became An Instant YouTube Hit And Drove Sales [Case Study]

Video Content Marketing is a hot topic for online marketers these days. But how does it fit within your own online marketing mix? Creativa worked with a national chain of retail art and craft stores to help build video content marketing in to their strategy. The results drove new customers in to stores.

Dunkin' Donuts Create First TV Ad From Unique Vine Content

Dunkin Donuts Create First TV Ad From Unique Vine Content

Dunkin' Donuts are the first brand to use Vine content as part of their TV advertising, and they kick off with their first commercial during tonight's 'The Monday Football Show' on ESPN. The billboard ad will be used to promote and generate further Vines for the brand.

57% Of Online Consumers Have Confidence In Product Videos [Report]

57% Of Online Consumers Have Confidence In Product Videos [Report]

Product videos can have a huge impact on consumers who are looking for more information before they buy. A new report shows how the shopper uses online video content and how the growth of smartphones and tablets is influencing their viewing habits.