Web Video Industry News

Online video industry news and information about the internet video industry, including: online video search engine optimization, online video marketing, video advertising, video analytics, video industry technology, and news covering the tremendous growth of the online video industry.

prankvertising jumping the shark

2014: The Year Prankvertising Jumps the Shark?

2013 was the year of the prankvert but can that format survive into 2014 when the public are so aware of it? What other social video trends will emerge in 2014 and how can brands and video marketers and advertisers join in the conversation?
old spice muscle

New Old Spice Ads Ask Men to Take a Good Look at Themselves

If a friend sends you a link to check out flavoring for your soul patch, or where to buy a t-shirt that can hide your body fat and give you great muscle definition at the same time, then click on it and watch the latest video ads from Old Spice.

How Bad Does Your ISP Suck at Streaming Video? Google Will Tell You

YouTube aims to provide each user with a fast-loading video that never, ever buffers, but that's not always possible due to outside factors, one of which is ISP performance. Now Google will tell you just how good or bad your ISP is when it comes to video playback.
svod us 2014

SVOD to Overtake Premium TV in U.S. This Year?

Two trends are getting ready to converge because of the way we are changing how we watch video content. Premium TV subscriptions are dropping while subscription VOD users are rising. Are we going to see a going to be a platform dominance change, with SVOD taking the lead and perhaps push those channels into offering digital-only options.
xbox one youtube

Microsoft Is Paying YouTubers To Promote Xbox One

A leaked report suggests that Microsoft struck a deal with gaming MCN Machinima to promote the Xbox on YouTube with the proviso that creators did not disclose details of any payments received. That potentially violates FTC rules for the companies involved.
dj earworm youtube rewind 2013

Q&A: DJ Earworm on Music, Mash-ups and YouTube Rewind 2013

DJ Earworm is YouTube's most successful mash-up DJ and the site chose him to create the soundtrack for YouTube Rewind 2013. He talks to ReelSEO about music, mash-ups, the ContentID system and why he'll be happy if he never hears 'Blurred Lines' ever again.
bbc news instagram

Bite-sized BBC News Comes To Instagram Video

After confirmation that more viewers than ever are accessing their content via mobile devices, the BBC is trialing a new bite-sized news service on Instagram's short-form video platform. Due to run for a month, the BBC are keen to see how the feature appeals to users of the site.

Most Viewed YouTube Ads In Brazil December 2013

Soccer, perhaps unsurprisingly, was the main feature of 6 out of the 10 most viewed video ads in Brazil last month. With 5 months still to go until the 2014 World Cup, the public's appetite for the game, and anything related to it, is only going to increase.
internet cats

Fun Video Friday: Muppets and Bad, Bad Internet Cats

Want to see some of best videos of the past 7 days - that don't include Devil Attack Baby? Then you're in luck as we bring you the truth behind those internet cats you love so much, show you behind the scenes at Google Search and see what really happened when BatKid took to the streets of San Francisco.
youtube adblitz

YouTube Let a Little Early Light in on Super Bowl 2014 Ads

Super Bowl ads are a huge event in the U.S. online marketing calendar, and they are also big news for YouTube. Last year, they attracted 265 million views for the site and now YouTube has launched their new 'AdBlitz' Channel to give users a chance to watch, share and vote for them.
nbc facebook sochi 2014

NBC Strike Winter Olympics Video Content Deal With Facebook

After the success of the 2012 London Games, NBC are again teaming up with Facebook to promote their video coverage of the Sochi Winter Olympics. NBC plan around 1000 hours of online video coverage over the 2 weeks, with the Facebook deal the first big social partnership announced.
brazil 2014 world cup video advertising

2014 World Cup: Greatest Video Advertising Opportunity Ever?

The 2014 FIFA World Cup is only 6 months away and it's already gearing up to be one of the biggest video advertising opportunities ever, perhaps the biggest we've ever seen. Brands have a golden opportunity to reach their target audience like never before.
devil baby attack

Devil Baby Attack: ReelSEO's Viral Video of the Week

Many have sounded the death knell to the prankvertising campaign but a new ad to promote the 'Devil's Due' movie, has already attracted over 22 million views in 2 days and has spread like wildfire across social media.
vine sony

5 Best Branded Vines of the Week: 15th January 2014

The best Vines of the last 7 days include Dunkin Donuts glamming it up at the Golden Globes, Dove showing us how to tie the perfect Windsor Knot, plus Nokia announce their Lumia update rollout via the medium of bad hair.