Web Video Industry News

Online video industry news and information about the internet video industry, including: online video search engine optimization, online video marketing, video advertising, video analytics, video industry technology, and news covering the tremendous growth of the online video industry.

Microsoft Is Paying YouTubers To Promote Xbox One

Microsoft Is Paying YouTubers To Promote Xbox One

A leaked report suggests that Microsoft struck a deal with gaming MCN Machinima to promote the Xbox on YouTube with the proviso that creators did not disclose details of any payments received. That potentially violates FTC rules for the companies involved.

Q&A: DJ Earworm on Music, Mash-ups and YouTube Rewind 2013

Q&A: DJ Earworm on Music, Mash ups and YouTube Rewind 2013

DJ Earworm is YouTube's most successful mash-up DJ and the site chose him to create the soundtrack for YouTube Rewind 2013. He talks to ReelSEO about music, mash-ups, the ContentID system and why he'll be happy if he never hears 'Blurred Lines' ever again.

Bite-sized BBC News Comes To Instagram Video

Bite sized BBC News Comes To Instagram Video

After confirmation that more viewers than ever are accessing their content via mobile devices, the BBC is trialing a new bite-sized news service on Instagram's short-form video platform. Due to run for a month, the BBC are keen to see how the feature appeals to users of the site.

How Bad British Commentaries Bring On the Views and the LOLZ [Interview]

How Bad British Commentaries Bring On the Views and the LOLZ [Interview]

A bad British commentary of an NFL game has taken the internet by storm, with over 3.3 million views in 4 days. We talk to the creator about going viral on YouTube and beyond, and how American and British viewers have responded to the parody.

Most Viewed YouTube Ads In Brazil December 2013

Most Viewed YouTube Ads In Brazil December 2013

Soccer, perhaps unsurprisingly, was the main feature of 6 out of the 10 most viewed video ads in Brazil last month. With 5 months still to go until the 2014 World Cup, the public's appetite for the game, and anything related to it, is only going to increase.

Fun Video Friday: Muppets and Bad, Bad Internet Cats

Fun Video Friday: Muppets and Bad, Bad Internet Cats

Want to see some of best videos of the past 7 days - that don't include Devil Attack Baby? Then you're in luck as we bring you the truth behind those internet cats you love so much, show you behind the scenes at Google Search and see what really happened when BatKid took to the streets of San Francisco.

YouTube Let a Little Early Light in on Super Bowl 2014 Ads

YouTube Let a Little Early Light in on Super Bowl 2014 Ads

Super Bowl ads are a huge event in the U.S. online marketing calendar, and they are also big news for YouTube. Last year, they attracted 265 million views for the site and now YouTube has launched their new 'AdBlitz' Channel to give users a chance to watch, share and vote for them.

NBC Strike Winter Olympics Video Content Deal With Facebook

NBC Strike Winter Olympics Video Content Deal With Facebook

After the success of the 2012 London Games, NBC are again teaming up with Facebook to promote their video coverage of the Sochi Winter Olympics. NBC plan around 1000 hours of online video coverage over the 2 weeks, with the Facebook deal the first big social partnership announced.

2014 World Cup: Greatest Video Advertising Opportunity Ever?

2014 World Cup: Greatest Video Advertising Opportunity Ever?

The 2014 FIFA World Cup is only 6 months away and it's already gearing up to be one of the biggest video advertising opportunities ever, perhaps the biggest we've ever seen. Brands have a golden opportunity to reach their target audience like never before.

Devil Baby Attack: ReelSEO's Viral Video of the Week

Devil Baby Attack: ReelSEOs Viral Video of the Week

Many have sounded the death knell to the prankvertising campaign but a new ad to promote the 'Devil's Due' movie, has already attracted over 22 million views in 2 days and has spread like wildfire across social media.

5 Best Branded Vines of the Week: 15th January 2014

5 Best Branded Vines of the Week: 15th January 2014

The best Vines of the last 7 days include Dunkin Donuts glamming it up at the Golden Globes, Dove showing us how to tie the perfect Windsor Knot, plus Nokia announce their Lumia update rollout via the medium of bad hair.

YouTube Spring Cleaning Comes Early, Experiments with Cleaner Interface

YouTube Spring Cleaning Comes Early, Experiments with Cleaner Interface

YouTube never stop tinkering and tweaking, whether it's behind the scenes or in the front end. This week we're seeing some significant design changes to the user interface, with the aim of making the site a lot less cluttered for users.

YouTube Offers Partners the Keys to the LA Space

YouTube Offers Partners the Keys to the LA Space

If you have 10,000+ subscribers to your YouTube channel, then you could be shooting your next video at YouTube Space LA - for free! YouTube is opening the door of their state of the venue to creators via its "Unlock the Space" initiative. Sign up today!

VidCon 2014 Ready to Rock Anaheim This June

VidCon 2014 Ready to Rock Anaheim This June

The video industry's annual jamboree, VidCon, is coming back to the Anaheim Convention Centre on June 26th - 28th 2014 for three entertaining, fun-packed days. Now in its 5th year, VidCon is expected to attract around 18,000 visitors and a host of YouTube superstars.

Digital Video Tops TV Ad Awards: Google, Netflix, Kindle, Vizio

Digital Video Tops TV Ad Awards: Google, Netflix, Kindle, Vizio

Some major online brands have pulled off upsets and knocked off major TV ad brands this year. Google took home two awards including Best Ad of 2013, Netflix took a surprising category, Kindle showed the power of live streaming video and Vizio shows that no market is safe from upstarts. Find out who got what and how.