Web Video Industry News

Online video industry news and information about the internet video industry, including: online video search engine optimization, online video marketing, video advertising, video analytics, video industry technology, and news covering the tremendous growth of the online video industry.

vine short form video

6 Best Branded Vines of the Week: 5th February 2014

Vine was a very popular platform with brands last week and many of them used the site to show off some fantastically creative Super Bowl content. Priceline parodied SodaStream and ESPN watched the Seahawks and Broncos mascots slug it out.
devil baby attack

The Top 20 Most Shared Online Video Ads For January 2014

A sprinkling of Super Bowls ads made the chart of the most shared Global Video Ads of January 2014, but it was a psychotic baby terrorizing New Yorkers that attracted the most shares across Facebook and Twitter. Poop and Evian still remain surprisingly popular too.
budweiser puppy love

Budweiser's "Puppy Love" Takes Super Bowl Ad Trophy with 1.3m Shares

Budweiser's "Puppy Love" commercial not only won the hearts and minds of the viewers of Super Bowl 2014, it also generated the most shares across the internet - an incredible 1.31 million according to Unruly. That makes it the 6th most shared Super Bowl ad of all time.
horizon app

Never Worry About Another Portrait-oriented Video Again with Horizon

Sick of creating videos in portrait mode when you meant to capture your footage in landscape? Tired of trying to film at an odd angle and the camera keeps auto-rotating? There's a new video app on the market for iOS users that might make all those issues a thing of the past.
colorado super bowl ad

And Here are the Super Bowl Ads You Didn't Get to See

We know all about the Super Bowl ads that did make it to air yesterday, before, during and just after the game. But what about those ads that didn't make it through, or were only seen by a tiny audience, or were never made in the first place.....
tim tebow tmobile

8 Best Branded Instagram Videos of the Week: 3rd February 2014

Considering almost every brand created at least some kind of content around the Super Bowl, very few turned to Instagram video to do so. That aside, we bring you 8 of the best branded short-form videos of the week from the site from Oreo, Toyota, Cadbury and MTV.
4k

4K and the New Entertainment Ecosystem: Hype or Reality?

Online video has come a long way since 1080p hit the scene, and many players in the industry have been working to jump ahead of the curve on quality ever since. Following YouTube's 4K announcement, what does this mean for content creators and the wider industry?
peanuts super bowl

Fun Video Friday: May Include Super Bowl Content

Our fun videos of the week include another NFL bad lip reading, a trip back in time from Delta Airlines, a new trailer for the LEGO movie, a Larry David insult compilation and a very patriotic version of the National Anthem - from the Peanuts gang.
vimeo 2013

Vimeo 2013: 4.9 Billion Video Plays, 22 Million Members

YouTube Rewind 2013 was a very flashy affair but Vimeo want us to work a little harder to uncover the facts, figures, videos, creators and staff projects that made 2013 such a great year for the site. Have a play and see what you can discover.
instagram

7 Best Branded Instagram Videos of the Week: 28th January 2014

Michelle Obama slam dunks along with the best, Daft Punk get lucky at the Grammy Awards, the Muppet's shock us out of boredom and Ben & Jerry show us how their delicious ice cream gets to our freezer. These and other best Instagram Videos of the past 7 days.
state of the union

Your Week in Live-streaming: State of the Union Address

Barack Obama's fifth State of the Union is broadcast tonight, but you don't have to be sat in front of a television screen to watch it. Almost every major news site, and dozens of major YouTube channels, will be live-streaming the event so viewers can catch every minute.
vine

Westboro Baptist Church Takes to Vine To Vent More Hatred

Vine is a very powerful platform for social video and alongside the many brands and individuals that use the site, there are organizations creating short-form content that isn't always as palatable. Welcome to the world of the Westboro Baptist Church on Vine.
american football

Fun Video Friday: Video Games, American Football and Disney

Ever wondered what heavy censorship would do to those innocent Disney movies, or what human flesh would taste like, or whether playing video games actually makes you smarter? Then find out for yourself as you join us for our pick of the best videos of the week.
vimeo

Vimeo Experiments with Animated Thumbnails. We Like.

Vimeo is experimenting with animated thumbnails for a small selection of videos featured in its 'Staff Picks' section. They are asking for feedback from site users as to whether they think they are intrusive or whether they entice that user to click on that video.
year on vine

Happy First Birthday Vine! It's Been an Eventful Year

Vine is one year old tomorrow and the site has created a special page that celebrates some of the most creative, inventive, funniest and memorable Vines of the last 12 months. Can you spot any of your favorites?