YouTube has finally toppled Facebook as the most popular website for 14 to 24 year olds. Nearly three-quarters of 14 to 18-year-olds in the US said they used YouTube “frequently,” compared with 60% who said the same for Facebook.
Web Video Industry News
Online video industry news and information about the internet video industry, including: online video search engine optimization, online video marketing, video advertising, video analytics, video industry technology, and news covering the tremendous growth of the online video industry.
In the gilded tower of Comcast, laughter rings throughout the halls as C-level executives "make it rain" with the new found wealth they have just extorted from Netflix to ensure that consumers who already pay both companies get the exact service they pay for.
A group of YouTube MCNs and other digital video companies have got together and founded GOVA - the Global Online Video Association. Its goals include working to set industry standards, support those with investments in original digital content and work toward better monetization and wider utilization of that content for advertising and marketing.
Suspected bad SEO practices have seen another site disappear from the Google search index - and this time it's video advertising platform Virool that is feeling the wrath of Google. But is there to this than shady backlinks?
January didn't quite compare to December in the comScore Video Metrix numbers, but it was still a good start to the new year. One thing to always keep in mind here is how comScore defines a video and the fact that Netflix isn't included in these reports. Still, SpotXchange did themselves proud and topped the video ad property list clearing AOL and the rest by a good margin. Google remained top site overall and MCN VEVO reigned in the YouTube Partner Channels area.
You won't be able to get your hands on one until the holidays at the end of 2014, but if the insider reports are accurate then the new Apple set-top box will be well worth the wait. The new box will make it easier for customers to navigate between TV shows, movies and other online content,
Never mind Valentine's Day, fans of Frank Underwood have been waiting months for the return of 'House of Cards', the Emmy-award winning Netflix series. It's back tomorrow, and even if you don't intend to watch it, you should know why it's such a trailblazer.
Brazilians seemed to take a break from watching soccer related ads last month, but Super Bowl, Sochi and health and beauty products all featured in the top 10 most viewed ads on YouTube. It's no surprise that Budweiser's 'Puppy Love' was as much of a hit in Brazil as it has been elsewhere around the world.
Five years on, computer-based video consumption is going big time. We all knew it would. Nielsen provides some nice insight into not only who is watching it but also on what device and a bit of what kind of content they're watching. So jump on and enjoy the ride.
In terms of viral video advertising, how did brands fare last month, and what ads worked for them regarding engagement, sharing, and general social buzz? Will it be the last month that a 'prankvert' hits the top spot and how many Super Bowl ads will we see in February's chart?