Web Video Industry News

Online video industry news and information about the internet video industry, including: online video search engine optimization, online video marketing, video advertising, video analytics, video industry technology, and news covering the tremendous growth of the online video industry.

netflix broken heart

Netflix Pays Comcast, Ends Our Love Affair

In the gilded tower of Comcast, laughter rings throughout the halls as C-level executives "make it rain" with the new found wealth they have just extorted from Netflix to ensure that consumers who already pay both companies get the exact service they pay for.
global online video assoc

Global Online Video Association Formed, for the Betterment of Online Video

A group of YouTube MCNs and other digital video companies have got together and founded GOVA - the Global Online Video Association. Its goals include working to set industry standards, support those with investments in original digital content and work toward better monetization and wider utilization of that content for advertising and marketing.
spotx

SpotXchange Top Video Ad Property in January According to comScore

January didn't quite compare to December in the comScore Video Metrix numbers, but it was still a good start to the new year. One thing to always keep in mind here is how comScore defines a video and the fact that Netflix isn't included in these reports. Still, SpotXchange did themselves proud and topped the video ad property list clearing AOL and the rest by a good margin. Google remained top site overall and MCN VEVO reigned in the YouTube Partner Channels area.
apple tv 2014

Apple's New TV Promises Much More Movie and Cable Content

You won't be able to get your hands on one until the holidays at the end of 2014, but if the insider reports are accurate then the new Apple set-top box will be well worth the wait. The new box will make it easier for customers to navigate between TV shows, movies and other online content,
house of cards season 2

House of Cards is Back and Here's Why You Should Give a Damn

Never mind Valentine's Day, fans of Frank Underwood have been waiting months for the return of 'House of Cards', the Emmy-award winning Netflix series. It's back tomorrow, and even if you don't intend to watch it, you should know why it's such a trailblazer.
puppy love

Most Viewed YouTube Ads In Brazil January 2014

Brazilians seemed to take a break from watching soccer related ads last month, but Super Bowl, Sochi and health and beauty products all featured in the top 10 most viewed ads on YouTube. It's no surprise that Budweiser's 'Puppy Love' was as much of a hit in Brazil as it has been elsewhere around the world.
computer video consumption

Computer-based Video Consumption Climbed 157% in Past Five Years

Five years on, computer-based video consumption is going big time. We all knew it would. Nielsen provides some nice insight into not only who is watching it but also on what device and a bit of what kind of content they're watching. So jump on and enjoy the ride.
arnold golds gym viral video

Videos Ads: Top Shared Global Brands of January 2014

In terms of viral video advertising, how did brands fare last month, and what ads worked for them regarding engagement, sharing, and general social buzz? Will it be the last month that a 'prankvert' hits the top spot and how many Super Bowl ads will we see in February's chart?
netflix verizon

Netflix Speed Issue Puts Verizon on the Defensive - But Does It Really Matter?

Verizon promised subscribers that their FiOS (Fiber Optic Bundled Service) would be 'an even FASTER way to transfer data for Internet and TV - literally connecting you to all you love at the speed of light.' Some of those subscribers would beg to differ and are complaining about slower speeds when connected to Netflix.
tv everywhere

73% of TV Everywhere Views on Mobile Devices [Report]

TV Everywhere is increasing according to Adobe who tracked 574 million-plus TV Everywhere video streams, more than doubling the amount of streams they tracked in 2012. Mobile devices are leading the way and iOS takes the largest portion of the views, of course.
cumberbatch sesame street

Fun Video Friday: Facebook Look-backs and Sherlock Doing Sesame

Benedict Cumberbatch helps the Count on Sesame Street, Australia shows us what a very bad idea it is to play truant from school, Instagram goes all 80's and Sir Fedora wins the internet. Watch the pick of the must-see videos of the week.
vine short form video

6 Best Branded Vines of the Week: 5th February 2014

Vine was a very popular platform with brands last week and many of them used the site to show off some fantastically creative Super Bowl content. Priceline parodied SodaStream and ESPN watched the Seahawks and Broncos mascots slug it out.
devil baby attack

The Top 20 Most Shared Online Video Ads For January 2014

A sprinkling of Super Bowls ads made the chart of the most shared Global Video Ads of January 2014, but it was a psychotic baby terrorizing New Yorkers that attracted the most shares across Facebook and Twitter. Poop and Evian still remain surprisingly popular too.
budweiser puppy love

Budweiser's "Puppy Love" Takes Super Bowl Ad Trophy with 1.3m Shares

Budweiser's "Puppy Love" commercial not only won the hearts and minds of the viewers of Super Bowl 2014, it also generated the most shares across the internet - an incredible 1.31 million according to Unruly. That makes it the 6th most shared Super Bowl ad of all time.