Google Glass is becoming a powerful storytelling tool. The visceral first-person view evokes strong emotions in many. But are all uses of Glass as a viewpoint good? Whether they are or not, they are all part of an ever-growing tapestry of stories told through the device. Some will help us evolve our storytelling and some will not. Today the buzz is all about an International Women's Day PSA attempt through Glass.
Web Video Industry News
Online video industry news and information about the internet video industry, including: online video search engine optimization, online video marketing, video advertising, video analytics, video industry technology, and news covering the tremendous growth of the online video industry.
It's been less than four months since Machinima trimmed 10% of its workforce, but today it announced that another 42 staff are to go. The video-gaming MCN will now outsource its ad sales to YouTube, making it more reliant on Google for ad revenue than it would probably like.
Vimeo has already committed itself to help indie filmmakers distribute and monetize their content via the Vimeo on Demand platform. Now it has announced an extra $10 million worth of funding to support creators, who meet certain criteria, with marketing and financial assistance.
Vice has been a point of reference for alternative news for years but now they've gone (almost) mainstream with a news and current affairs platform that promises the most hard-hitting coverage from their 1000 on-the-ground- local reporters.
Comcast is reportedly on the verge of buying online video ad platform FreeWheel for $320 million. The acquisition will give Comcast another platform to deliver video ads, not only to its own customers, but to viewers of other broadcast networks.
In an ad that made its debut during yesterday's Oscar's ceremony, Google showed video creator's some big love as they acknowledged the art of storytelling and the dedication, tenacity, and vision needed to bring video content to the masses. We love you too Google.
Brand management and social media marketing agency, ZEFR, has landed a funding round worth $30 million. The company will use the investment to expand its engineering and sales and marketing divisions.
Netflix and YouTube share 50% of all fixed downstream Internet traffic, and 23% of mobile. Netflix is way ahead at 31.6% of the bandwidth share, with YouTube at 18.7%. Facebook, with more than a billion users, surprisingly takes up only 1.3%.
YouTube has finally toppled Facebook as the most popular website for 14 to 24 year olds. Nearly three-quarters of 14 to 18-year-olds in the US said they used YouTube “frequently,” compared with 60% who said the same for Facebook.
In the gilded tower of Comcast, laughter rings throughout the halls as C-level executives "make it rain" with the new found wealth they have just extorted from Netflix to ensure that consumers who already pay both companies get the exact service they pay for.