Web Video Industry News

Online video industry news and information about the internet video industry, including: online video search engine optimization, online video marketing, video advertising, video analytics, video industry technology, and news covering the tremendous growth of the online video industry.

Every Brand Will Be A Studio: Philosophical Musings On The Future Of Video

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I think I'm going to write an e-book... call it "Drop Out Of College & Learn Video.” I had this revelation after an email chain with ReelSEO writer, Chris Atkinson. See, Chris and I are not only co-workers, but we’ve been friends for more than a decade. And one of the things that defines our ...

Hollywood's Ultraviolet Picks Up First Major Distributor: Amazon

amazon ultraviolet

I would consider myself to be cautiously optimistic about Ultraviolet--Hollywood's big gamble on digital movies. The service would provide a digital locker that consumers can "fill" with movie purchases, while the films themselves live in the cloud. I'm optimistic because I'm ready for digital media, and I'm tired of stacks of DVDs. But I'm enormously ...

Mortal Kombat Legacy Is The Web Series Proof Of Concept

mortal kombat legacy machinma

We've been sharing some video interviews from my recent trip to the Machinima LA offices, including a tour of the facility and a chat about the company's belief that YouTube is social. I also got a chance to talk with CEO Allen DeBevoise about the Mortal Kombat Legacy web series project and what its success might ...

90% Of All Web Traffic Will Be Video - YouTube Dropping Bold Predictions

90 percent

YouTube's Robert Kyncl, the head of global partnerships, took the stage today at CES 2012 and made some big, bold claims that ought to get any video marketer's engine running. Chief among them, that very soon 90% of all web traffic will be video. While you pick your jaw up off the floor, imagine the ...

Help Us Get Better At What We Do - Take The ReelSEO 2012 Survey

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To help us start the new year off on the right foot, we're asking for your help with a brief, but important, survey. We want to know what you think we're doing right, and what you think we could do a little better, so that ReelSEO continues to be a great source of news, tips, ...

Google+ Strategy For Taking On Twitter & Facebook: Choke The Life Out Of Them

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You've probably seen the news that Google Search is now infused with more personalized content from your Google Plus and Picasa accounts--I say you've probably seen the news because it's everywhere. They're calling it Search Plus Your World. I'm not interested in rehashing the details you have probably already read about. Besides... the real news ...

Lost Sundance Films Find A Home In Online Video

sundance

Fantastic news for films that played at the Sundance Film Festival and never got a distribution deal.  The Sundance Institute, in an arrangement with New Video, will make those lost films available for streaming online to all the big streaming players.  YouTube, Amazon, iTunes, Hulu, Netflix, and SundanceNOW will all be available to what amounts ...

Crowdsourced Video Wins Big With Poptent-Created Dell Ad During National Championship Game

dell

Poptent is a crowdsourced video service that connects companies in need of affordable video to filmmakers and directors. It's a bit like an auction of sorts, with brands posting creative briefs and videographers completing the job and competing to win the official gig. And earlier this week, during the college football BCS National Championship game, ...

Yahoo! To Distribute Tom Hanks Web Series, Electric City, An Interactive Video Experience

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I'm on a plane as I write this, and still working--see how dedicated I am to the cause? Anyway, there's a ton of emails in the inbox already today from CES (which is where I'm headed) and this one caught my eye because it's some big names that are getting into not only, original online ...

Sony CES 2012 Press Conference: New Video Related Product Lineup

sony ces 2012

It's CES people and time to bring the RAIN! As in a downpour of awesome announcements on cool new tech, services and everything connected. What's been the big thing so far for me? Well the Sony press conference promised one login for everything and that my friends, is the holy grail of attention getters in ...

2012 Online Video Forecast - All About Connecting And Connections

connected tv

Since 2011 is over and we're rapidly hurtling toward the end of the world, or at least, the end of the Mayan calender, I asked everyone what they thought 2012 would have in store for online video. As I said in my online video advertising forecast, politics is going to be a major factor across ...

Eyeview Raises Over $5 Million, Personalized Video Ads Will Be Your Future

eyeview

Advertisers' main goal in online video is getting a relevant ad to the right kind of video so that the audience is more likely to watch it.  Another goal is to make an ad that can be shown all over the country (or world) but have specific information exclusive to each city.  The way an ...

Philip DeFranco (sxephil) Signs With Revision3

phillyd

Here's some news I wasn't expecting.  One of YouTube's top stars Philip DeFranco signs with Revision3.  What this means is that Revision3 will be the financial backers of The Philip DeFranco Show and provide ad sales, and the show will be available on YouTube and Revision3's site.  It's going to be quite the year for ...

TumTiki Celebrates New Showtime Series With Sweepstakes

house of lies

TumTiki is an online video library with 700,000 free videos. They have a lot of television episodes, as well as a great number of locally-focused video content like sports and news. They also have some titles for rent, which they do through Amazon's system. And now they've grabbed episodes from three popular Showtime series, and ...

2012 Online Video Advertising Forecast - Industry Experts' Predictions

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At the same time I sent out my questions about how 2011 went down for online video advertising I also asked the industry luminaries what they thought would be big in 2012. Across the board in both video and ads I think that politics will be a major factor, after all, it's a quick, easy ...

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