Web Video Industry News

Online video industry news and information about the internet video industry, including: online video search engine optimization, online video marketing, video advertising, video analytics, video industry technology, and news covering the tremendous growth of the online video industry.

youtube revenue

YouTube's Potential Revenue Shortfall and Where That Leaves Creators

According to reports, YouTube accounts for $3.5 billion of the nearly $58 billion in revenue at Google. It is quite impressive that YouTube is profitable at all, considering that it ran in the red for at least its first five years in existence. However, if video creators looking to make content for a living will need to go where the money is and if YouTube can’t raise revenues for creators, it may not be the destination it was once.
youtube complaints

All Your Favorite YouTube Complaints in One Handy Video!

YouTubers BarelyPolitical have made a video that addresses the biggest complaints that users have about the site, including those big hits, Google+ integration, live-streaming issues, frustration with monetization, MCN's, and lack of views. It's hilarious and well worth watching.
youtube messages

Goodbye YouTube InBox, Hello Google+ YouTube Messages

Get ready YouTubers for there is yet another change to the site, and to the way you interact with others. The YouTube InBox has gone, replaced with a new feature called "Messaging". The old InBox is read-only as of next week, although all users will still have the ability to read, and download their old correspondence, if only for a limited time.
music publiishers revenue youtube

YouTube to Block Artists Who Don't Sign Up to New Music Service

YouTube will drop music content from indie artists who haven't signed up to the site's new premium music-streaming service. And we're not talking obscure little bands here, but global megastar acts like as Adele, Radiohead, and Jack White - musicians for whom YouTube has been a major promotional tool.
youtube views

YouTube Suspended Accounts Cull Will Affect Your Subscriber Numbers

YouTube is clearing suspended accounts from its system, and this will have an impact on subscriber numbers on other channels. The good news is that although subscriber counts may fall, view counts will remain the same, as views aren't counted from suspended users. The new feature is being implemented to ensure that the subscriber count remains as authentic as possible.
youtube call to action overlay ads

YouTube Redesigns CTA Ads, Adds New Features to Video Ad Reporting

In its ongoing effort to improve the way CTA advertising performs on the site, and also the way that advertisers can access their reporting data for those ads, YouTube has implemented a new design for its call-to-action overlay video ads, and given advertisers more data in their AdWords dashboard.
twitter video player 2015

Twitter Teases New Hashtag Video Sharing Feature

So, we already know that tweets with videos are more likely to get retweeted than text based tweets. We also know (from Twitter's own data) than hashtag-led tweets are are only 16% likely to be retweeted, compared to videos' 38%. Twitter wants video-sharing to work on the site so they look to be experimenting with a new feature that brings the hashtag and video tweet together in one handy package.
twitch youtube acquisition

Why the Twitch Purchase is Great for YouTube But Could Suck for Twitch

The rumor that YouTube will pay $1 billion to acquire Twitch is great news for YouTube and makes perfect sense. Google created a great feature with Google hangouts and although they integrated it well with YouTube, it never gained traction as a community based streaming tool. Acquiring Twitch, even at the steep cost of $1 billion, would instantly give YouTube the top online streaming community.
youtube aquire twitch

YouTube to Acquire Twitch for $1 Billion? It's Looking Likely [Rumor]

According to a breaking story at Variety, the world's biggest and most popular video site, YouTube, is acquiring videogame-streaming company Twitch, for an estimated $1 billion. Although both YouTube and Twitch have declined to confirm or deny the story, sources near to the deal confirm it's on.
youtube playlists favorites

YouTube Playlist Tweak Gives Viewers Better Way to Curate Videos

YouTube devs have tweaked the playlist feature to give users better ways to use them and easier ways to find the content they want to watch. The question is, are you properly using playlists to get the most out of them and get the videos in front of the people who want to watch them?
youtube comments

TED Study Proves That YouTube Commenters Are The Worst

A recent study would suggest that people do act differently when it comes to YouTube as opposed to other websites, particularly when it comes to leaving comments for the creator or brand. And, no surprise, YouTube commenters are often much more negative about presenters when it comes to voicing their opinions.
dailymotion youtube

Dailymotion: We Still Think YouTube Has an Unfair Advantage

Dailymotion is struggling to compete with YouTube when it comes to video views, and blames Google for skewing the universal search results in its favor. But is that really the case? Google says no and its backed up by the law.
Spider-Man 2 poster

Super-hero Video Marketing: Join Spider-Man for Google+ Shoppable Hangout

The cast of The Amazing Spider-Man 2, and its Director Marc Webb, will make online video marketing history today as they promote the release of the movie via the first Google+ Shoppable Hangout. Fans can submit questions beforehand on social media using #SpiderManHangout.
youtube easter eggs

8 of the Coolest, Nerdiest YouTube Easter Eggs Ever

Easter eggs are glorious tidbits of coding uncovered by those who have a penchant for finding the unfindable. Things like video games, mathematics, and movie references abound if you know where to look. So as Easter approaches we have compiled a list of some of the best YouTube Easter Eggs ever witnessed.
vidcon 2014

VidCon Gears Up For June 2014 With Extra Speakers, YouTube Celebs

Whether you are an industry professional, creator or just a fan, VidCon has something for everyone. With today's announcement of additional speakers, YouTube celebrities and industry panels, it's a must-attend event for anyone passionate about online video.