Web Video Industry News

Online video industry news and information about the internet video industry, including: online video search engine optimization, online video marketing, video advertising, video analytics, video industry technology, and news covering the tremendous growth of the online video industry.

youtube worth $40 billion

YouTube Valued at $40 Billion, Worth More Than Twitter [Report]

A new report claims that YouTube could be worth up to $40 billion for its parent company Google, itself valued at around $400 billion. YouTube is also on course to grow from $5.9 billion in video ad sales this year to $8.9 billion in 2016.
Google Play Video

Google's New 'Play Store' Design is More Video Friendly Than Ever

One of the main differences between the Google Play store and the Apple App store is that Google allows the use of video. This is so important for developers, as they can quickly show the potential buyer the top features of the app they are viewing. The Play store's new design is even more video friendly, which is great news all around.
youtube google+

Hey Trolls, You Can Go Back to Using False YouTube Names Again

When YouTube introduced the new commenting system in November 2013, it was an attempt to tackle a number of issues, one of which included making users accountable for their comments by forcing them to use their real names. After an avalanche of bad feeling from the YouTube community, Google has now reversed the decision.
vitaly streaking

YouTube Prankster Vitaly Zdorovetskiy Makes World Cup Final Debut

Never mind that Germany beat Argentina 1-0 on a thrilling late game goal to become the first European team to prevail in a World Cup in the Americas. YouTube prankster Vitaly Zdorovetskiy was streaking and Lebron James caught it all for Instagram to see!
YouTube-Creator-Studio-app

Creator Studio App for iOS: One Stop Shop for YouTube Creators

Google has released the Creator Studio app for iOS devices and this app is no slouch. With the increasing importance of mobile in the video market, this app provides a one stop shop for creators to see all of the most important details about their channel on the go.
youtube revenue

YouTube's Potential Revenue Shortfall and Where That Leaves Creators

According to reports, YouTube accounts for $3.5 billion of the nearly $58 billion in revenue at Google. It is quite impressive that YouTube is profitable at all, considering that it ran in the red for at least its first five years in existence. However, if video creators looking to make content for a living will need to go where the money is and if YouTube can’t raise revenues for creators, it may not be the destination it was once.
youtube complaints

All Your Favorite YouTube Complaints in One Handy Video!

YouTubers BarelyPolitical have made a video that addresses the biggest complaints that users have about the site, including those big hits, Google+ integration, live-streaming issues, frustration with monetization, MCN's, and lack of views. It's hilarious and well worth watching.
youtube messages

Goodbye YouTube InBox, Hello Google+ YouTube Messages

Get ready YouTubers for there is yet another change to the site, and to the way you interact with others. The YouTube InBox has gone, replaced with a new feature called "Messaging". The old InBox is read-only as of next week, although all users will still have the ability to read, and download their old correspondence, if only for a limited time.
music publiishers revenue youtube

YouTube to Block Artists Who Don't Sign Up to New Music Service

YouTube will drop music content from indie artists who haven't signed up to the site's new premium music-streaming service. And we're not talking obscure little bands here, but global megastar acts like as Adele, Radiohead, and Jack White - musicians for whom YouTube has been a major promotional tool.
youtube views

YouTube Suspended Accounts Cull Will Affect Your Subscriber Numbers

YouTube is clearing suspended accounts from its system, and this will have an impact on subscriber numbers on other channels. The good news is that although subscriber counts may fall, view counts will remain the same, as views aren't counted from suspended users. The new feature is being implemented to ensure that the subscriber count remains as authentic as possible.
youtube call to action overlay ads

YouTube Redesigns CTA Ads, Adds New Features to Video Ad Reporting

In its ongoing effort to improve the way CTA advertising performs on the site, and also the way that advertisers can access their reporting data for those ads, YouTube has implemented a new design for its call-to-action overlay video ads, and given advertisers more data in their AdWords dashboard.
twitter video player 2015

Twitter Teases New Hashtag Video Sharing Feature

So, we already know that tweets with videos are more likely to get retweeted than text based tweets. We also know (from Twitter's own data) than hashtag-led tweets are are only 16% likely to be retweeted, compared to videos' 38%. Twitter wants video-sharing to work on the site so they look to be experimenting with a new feature that brings the hashtag and video tweet together in one handy package.
twitch youtube acquisition

Why the Twitch Purchase is Great for YouTube But Could Suck for Twitch

The rumor that YouTube will pay $1 billion to acquire Twitch is great news for YouTube and makes perfect sense. Google created a great feature with Google hangouts and although they integrated it well with YouTube, it never gained traction as a community based streaming tool. Acquiring Twitch, even at the steep cost of $1 billion, would instantly give YouTube the top online streaming community.
youtube aquire twitch

YouTube to Acquire Twitch for $1 Billion? It's Looking Likely [Rumor]

According to a breaking story at Variety, the world's biggest and most popular video site, YouTube, is acquiring videogame-streaming company Twitch, for an estimated $1 billion. Although both YouTube and Twitch have declined to confirm or deny the story, sources near to the deal confirm it's on.