Web Video Industry News

Online video industry news and information about the internet video industry, including: online video search engine optimization, online video marketing, video advertising, video analytics, video industry technology, and news covering the tremendous growth of the online video industry.

Endemol Snap Up Ex Maker Exec Will Keenan To Lead Digital Expansion

Endemol Snap Up Ex Maker Exec Will Keenan To Lead Digital Expansion

Ex Maker Studios exec Will Keenan, has been appointed President of Endemol Beyond USA, after the broadcasting giant announced plans for a global expansion of video content. Last week the company confirmed a $40 million investment in a host of new online channels.

Earned Media Rankings on YouTube Have Arrived with Octoly

Earned Media Rankings on YouTube Have Arrived with Octoly

Did you know that 99% of Apple related content viewed on YouTube is created by individuals outside of the company? Earned Media is a powerful and effective marketing strategy and at last there is a tool that can help brands identify their most engaged fan base.

The Best And Funniest Twitter Responses To YouTube Going Down

The Best And Funniest Twitter Responses To YouTube Going Down

We lost YouTube for a few minutes earlier but thanks to Twitter, we were kept highly entertained by the reaction of YouTubers to the news. It’s kind of a big deal though because we can’t remember when YouTube was last offline for that long….

YouTube Agree To Take Action Against Child Exploitation Video Content

YouTube Agree To Take Action Against Child Exploitation Video Content

Google has confirmed that they are taking significant action to block results pertaining to child abuse videos and images which should prevent 100,000 keywords and key phrases from appearing in their search results. The move comes after considerable pressure from the British Government.

Sainsbury’s Bank On 50 Minute UGC Video For Christmas Campaign

Sainsburys Bank On 50 Minute UGC Video For Christmas Campaign

The UK Christmas ad market is about as competitive as it gets, and although John Lewis and Marks and Spencer may have won an early battle with the views and shares their campaigns have already attracted, Sainsbury’s hope to win the war with their long form user generated ad.

October 2013 Online Video Rankings: Maker Studios, AOL And Google All Winning

October 2013 Online Video Rankings: Maker Studios, AOL And Google All Winning

189 Million Americans watched 49.1 Billion hours of online video content in October 2013. and for the second month in a row AOL has maintained their position as #1 video ad property in the U.S. ahead of rival Google.

Fun Video Friday: Pretend Pumpkin And Stachedancing

Fun Video Friday: Pretend Pumpkin And Stachedancing

We have dancing moustaches, YouTube spoilers, opportunist cats, the truth about pumpkin flavoured things, tissue animals and all you ever needed to know about farting in our round up of our best videos for you this week.

YouTube Set to Allow External Ad View Tracking via Nielsen, comScore

YouTube Set to Allow External Ad View Tracking via Nielsen, comScore

From 2014, Nielsen, alongside comScore, will be tracking advertising views on YouTube videos. Why? Because buyers want access to the metrics that both of these companies can provide. But is Google serious about being transparent or do they just want the advertising revenue?

Top Branded Vines Of The Week: November 14th 2013

Top Branded Vines Of The Week: November 14th 2013

Brands on Vine continue to bring us inventive and hugely entertaining short form videos and this week we have another 6 of our favourites. Puma make like a train, Target jazz up an apple and we’re not entirely sure what’s going on at Disney if we’re honest.

Endemol To Invest $40M In Premium Channel Network

Endemol To Invest $40M In Premium Channel Network

Broadcasting giant Endemol, the biggest independent production company in the world, is investing $40 Million into a range of video platforms such as YouTube, AOL, Dailymotion and Yahoo. The company currently works with around 400 global broadcasters and they already have over 100 YouTube channels.

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