Web Video Industry News

Online video industry news and information about the internet video industry, including: online video search engine optimization, online video marketing, video advertising, video analytics, video industry technology, and news covering the tremendous growth of the online video industry.

Maker Studios Turn To Cable Model To Expand Online Empire

Maker Studios Turn To Cable Model To Expand Online Empire

Maker Studios, the second biggest MCN in the States in terms of unique views, are planning to restructure their partner content into four main categories. They hope this new cable TV like model will benefit both creators, viewers and advertisers.

Facebook Launches Video Ad Format Option For Mobile News Feed

Facebook Launches Video Ad Format Option For Mobile News Feed

We know Facebook are eager to incorporate video into their advertising offering and their latest upgrade sees the introduction of video ads in the news feeds of their iOS and Android mobile apps. They are also offering a new price structure for advertisers based on installs rather than clicks.

Studio Pulls Negative Game Review From YouTube Citing Copyright Issues

Studio Pulls Negative Game Review From YouTube Citing Copyright Issues

Another gaming company has pulled the copyright card against a YouTuber for making ad revenue from a review that heavily criticises the Day One: Garry's Incident game. The YouTuber claims it's a censorship issue rather than a copyright one and it's turning into a PR disaster for the studio.

How Three Brands Used YouTube To Get A Head Start On The Holiday Season

How Three Brands Used YouTube To Get A Head Start On The Holiday Season

There are a variety of ways to use paid advertising on YouTube to reach your potential customers and in the run up to the holiday season, we take a look at three case studies from 2012. The three brands used different methods but all worked for them in terms of an increase in sales and brand visibility.

33% Of Americans Own Tablets, Watch 1 Hour Of Video Content Per Day

33% Of Americans Own Tablets, Watch 1 Hour Of Video Content Per Day

33% of Americans own a tablet these days and they are watching a lot of online video on them. Almost a third watch at least an hour a day on weekdays with 8% watching at least 4 hours over the weekend. Everyone seems to watch a video on their tablet when at home and 22% will use it to watch a video while commuting.

Fun Video Friday: Cinderella, Zombies And Binturogs

Fun Video Friday: Cinderella, Zombies And Binturogs

Did you know that the way we were taught history alters our perception of the subject to an almost alarming degree? Or how popular 4am was as a TV and film reference? Or how delicious the giant cloud rat is? You will after watching our videos of the week.

The Story Of Safety Dave And His Fast Ride To The Top Of YouTube [Case Study]

The Story Of Safety Dave And His Fast Ride To The Top Of YouTube [Case Study]

Safety Dave has been in the business of selling safety products for the last 12 years. Recently however, Dave faced the challenge of cheap imitations flooding the online market from China. How could he stand out with ever growing competition? Video content marketing was the answer.

Smartphone And Tablet Traffic Now Accounts For 41% Of YouTube Views

Smartphone And Tablet Traffic Now Accounts For 41% Of YouTube Views

With the increasing reliance we have on our smartphones and tablets, it's no surprise to hear that mobile views to YouTube now stand at 41%, an increase of 35% since 2011. That figure includes mobile traffic from tablets as well as smartphones.

September 2013 Online Video Rankings: 30 Billion Video Ads Watched In U.S.

September 2013 Online Video Rankings: 30 Billion Video Ads Watched In U.S.

ComScore's Online Video Rankings are out for September 2013 and there's little change from last month although AOL have overtaken Google as the top video ad property in the U.S. Google remain king of content videos though and Vevo are the still the top YouTube channel.

Humour, Emotion and UGC: Food Industry Video Trends For 2013

Humour, Emotion and UGC: Food Industry Video Trends For 2013

When it comes to the food industry, brands need to understand the behaviour of the customer and construct the right kind of campaigns to win their hearts and their loyalty. We take a look at some of the trends that have helped companies like Oreo and Chipotle go viral on YouTube.

Google Helpouts: Video Support For Others In Real Time

Google Helpouts: Video Support For Others In Real Time

Google Helpouts are live video calls that put those looking for advice in touch with experts and consultants who are offering, for free or for a fee, their skill and time in a particular area. It's still invite only at the moment but it could prove to be a very useful service for those who want to pass on their expertise and for those who need answers.

BBC Push iPlayer As Key Player In Corporation's Future

BBC Push iPlayer As Key Player In Corporations Future

BBC iPlayer receives over 8 million visits per day and the corporation is now appointing a new controller of the platform to bring it in line with its other linear channels. The catch up and streaming service will also start providing some content before it's been broadcast and will offer more ad hoc streaming for one off events.

Vimeo Pro Gives Away More Goodies To Annual Subscribers

Vimeo Pro Gives Away More Goodies To Annual Subscribers

Vimeo PRO users saw an increase in the features included in their subscription package today, including unlimited playbacks no matter where the video is embedded, 1TB of storage space per year and better customer service. They also get access to Vimeo on Demand which means they can offer their work for sale or rent and make some revenue from their content.

Are Amazon Taking On YouTube For The Short Form Video Market?

Are Amazon Taking On YouTube For The Short Form Video Market?

Amazon are already a huge player in the long form VoD market but now, if rumours are to be believed, they look set to take on YouTube by offering a better revenue package for content creators and MCNs to cross over to their platform instead.

Reddit Turn To YouTube To Document Black Friday Madness

Reddit Turn To YouTube To Document Black Friday Madness

Black Friday is only 48 days away (Christmas is 74!) and Reddit, the self styled 'Front page of the internet' is livestreaming the event on its YouTube Channel. Redditors will know that means hours of WTF images and videos plus the latest from the chaos out in the malls.