Online video industry news and information about the internet video industry, including: online video search engine optimization, online video marketing, video advertising, video analytics, video industry technology, and news covering the tremendous growth of the online video industry.
This is one of the funnest times of the year for those who watch video. All the savvy brands out there are starting to release teasers to ads for the Super Bowl, or giving us longer versions of what we'll see, or just outright putting ...
The Super Bowl has historically been the best day on the calendar for the advertising industry. Not only is it usually the most watched TV event of the year but the ads have become as much a part of the attraction as the actual football ...
I'm not sure when we'll stop hearing about "Gangnam Style," but the numbers are so unusually astonishing that we are forced to marvel at what this video has accomplished. Currently at 1.23 billion views, that's right, it's been watched an additional 230 million times since ...
You already know the Harbaughs, San Francisco's Jim and Baltimore's John, will be the first pair of brothers to coach against each other in the Super Bowl. But did you know that 4 out of the 5 creators who are Doritos “Crash the Super Bowl” ...
More and more companies are exploring ways to lower their costs and generate positive returns from their efforts for online video and digital media content. As part of a research study we conducted at Interactive Media Strategies in 2012, we found that while 81% of ...
In a deal rumoured to be worth around $50m for a 10% shareholder stake, YouTube look set to invest in music distribution group Vevo. Uncertainty has clouded their partnership since December 2012 when both parties failed to reach an agreement regarding their current contract. The ...
Back in 1995, Pixar's Toy Story became the first fully computer-animated feature film, and it went on to gross nearly $200 million to became that year's #1 box office draw. Toy Story came at a time when traditional animation had just set a new box ...
Over the weekend, SMOSH became the #1 subscribed YouTube channel, and as of this writing has 6,823,489 subscribers to Ray William Johnson's 6,810,751. SMOSH has built a big channel over years of YouTube presence, which is not the kind of story we hear that much ...
It's CES week and the press releases already started pouring forth on Monday. Since I won't be at CES this week I'll just compile all the interesting ones into this news round up for you. Some interesting things in terms of integration and TV everywhere ...
Another huge sub-genre on YouTube are prank videos. If you can come up with one that gets the appropriate reactions, that video can get a crazy amount of attention, and more importantly, becomes the kind of video people share with their friends all over the ...
Netflix and Cablevision announced a deal at CES this week that could have far-reaching repercussions for online video giants. Basically, Cablevision has signed on with Netflix's Open Connect program and that could mark a drastic change in the relationship between MSO's and the streaming video ...
Happy 2013! If 2012 was any indication on where online video is going, then 2013 is set to be a major year again for several parts of the industry. As we watch it unfold it's always nice to see what's going on in areas that ...
Last year, Walk Off the Earth came out with a video on January 5 that would become a YouTube sensation, a cover of Gotye's "Somebody That I Used to Know." It had 5 members of the band all playing one guitar, and it would go ...
I’m a great believer in the “rule of three.” It’s a writing principle that suggests that things that come in threes are inherently funnier, more satisfying, or more effective than some other number of things. For example, Gert Fröbe says in the 1964 James Bond ...
Well, if you're reading this, it's Saturday December 22nd, 2012 and the world didn't end like many predicted. Yah us! Then again, if you're reading this it might mean that you're huddled in your home hiding from the alien invaders that landed yesterday. Either way, ...
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H.264 Versus MPEG-4 - Video Encoding Formats Compared![9 Viral Video Factors to Keep In Mind When Creating Content [Creator's Tip #91]](http://cdn4.reelstatic.com/wp-content/uploads/2013/05/viral-videos-50x50.jpg "9 Viral Video Factors to Keep In Mind When Creating Content [Creator's Tip #91]")
9 Viral Video Factors to Keep In Mind When Creating Content [Creator's Tip #91]
