Web Video Industry News

Online video industry news and information about the internet video industry, including: online video search engine optimization, online video marketing, video advertising, video analytics, video industry technology, and news covering the tremendous growth of the online video industry.

Google's Eric Schmidt: YouTube Can Live Stream NFL, NBA and MLB

Googles Eric Schmidt: YouTube Can Live Stream NFL, NBA and MLB

Google CEO Eric Schmidt states that YouTube are technically capable of live-streaming huge sporting fixtures from the NFL, MLB and NBA but will Google ever be willing to outbid the major broadcast networks for the rights to show these games on a regular basis?

Revolutionary New Production Tool for Viral Hits: Cat Video Clapperboard

Revolutionary New Production Tool for Viral Hits: Cat Video Clapperboard

Viral video success is hard enough to achieve, but throw a cat into the mix and you're going to need some pretty boss directing skills to bring out the best in them. Luckily, there's a new tool on the market that is going to help you do just that.....

YouTube: New Comments System Stays But We're Improving It

YouTube: New Comments System Stays But Were Improving It

YouTube has broken radio silence with regard to the new comments system but only to acknowledge that there were some teething troubles and they are now being sorted out. No reference has been made to the backlash so it looks like the feature is here to stay. They are gunning after Bob and his tank though.

Brand Demand Outstrips Creator Supply On Channel Pages

Brand Demand Outstrips Creator Supply On Channel Pages

Channel Pages is only two months old but it already has 30 million subscribers and 300 million monthly views. The collaboration platform matches creators with creators and creators with brands, and right now, the demand from brands is outstripping supply, which is great news for YouTubers.

Programmatic Video Ad Buying: A Nuts and Bolts Guide

Programmatic Video Ad Buying: A Nuts and Bolts Guide

Programmatic video ad buying is changing the face of video advertising, as we see automated systems make the media buying decisions rather than individuals. Still confused? Read our handy nuts and bolts guide and find out the benefits for ad buyers and publishers.

Viral GoldieBlox Video Sparks Copyright Claim From Beastie Boys

Viral GoldieBlox Video Sparks Copyright Claim From Beastie Boys

GoldieBlox and The Beastie Boys are locking legal horns over the use of the track "Girls" in a video which has notched up 7.4 million views in under a week. GoldieBlox claim the song is used as a parody so it falls under Fair Use but the group disagree and are claiming copyright infringement.

Fun Video Friday: Dr Who, Ron Burgundy And Kermit The Frog

Fun Video Friday: Dr Who, Ron Burgundy And Kermit The Frog

Kermit the Frog meets his nemesis in the new Muppets movie trailer, 3 sassy young girls build the best Rube Goldberg contraption, Air New Zealand take us to Middle Earth and everyone seems to be doing the splits. Welcome to Fun Video Friday.

YouTube MCN Fullscreen Beefs Up Content Creator Platform

YouTube MCN Fullscreen Beefs Up Content Creator Platform

Fullscreen is rolling out a upgrade to their creator platform which gives their YouTube channel partners access to a new range of benefits and apps. The new 'Sign In with Fullscreen' service includes tools to assist with captions, music, crowdfunding and merchandise.

Endemol Snap Up Ex Maker Exec Will Keenan To Lead Digital Expansion

Endemol Snap Up Ex Maker Exec Will Keenan To Lead Digital Expansion

Ex Maker Studios exec Will Keenan, has been appointed President of Endemol Beyond USA, after the broadcasting giant announced plans for a global expansion of video content. Last week the company confirmed a $40 million investment in a host of new online channels.

Earned Media Rankings on YouTube Have Arrived with Octoly

Earned Media Rankings on YouTube Have Arrived with Octoly

Did you know that 99% of Apple related content viewed on YouTube is created by individuals outside of the company? Earned Media is a powerful and effective marketing strategy and at last there is a tool that can help brands identify their most engaged fan base.

The Best And Funniest Twitter Responses To YouTube Going Down

The Best And Funniest Twitter Responses To YouTube Going Down

We lost YouTube for a few minutes earlier but thanks to Twitter, we were kept highly entertained by the reaction of YouTubers to the news. It's kind of a big deal though because we can't remember when YouTube was last offline for that long....

YouTube Agree To Take Action Against Child Exploitation Video Content

YouTube Agree To Take Action Against Child Exploitation Video Content

Google has confirmed that they are taking significant action to block results pertaining to child abuse videos and images which should prevent 100,000 keywords and key phrases from appearing in their search results. The move comes after considerable pressure from the British Government.

Sainsbury's Bank On 50 Minute UGC Video For Christmas Campaign

Sainsburys Bank On 50 Minute UGC Video For Christmas Campaign

The UK Christmas ad market is about as competitive as it gets, and although John Lewis and Marks and Spencer may have won an early battle with the views and shares their campaigns have already attracted, Sainsbury's hope to win the war with their long form user generated ad.

October 2013 Online Video Rankings: Maker Studios, AOL And Google All Winning

October 2013 Online Video Rankings: Maker Studios, AOL And Google All Winning

189 Million Americans watched 49.1 Billion hours of online video content in October 2013. and for the second month in a row AOL has maintained their position as #1 video ad property in the U.S. ahead of rival Google.

Fun Video Friday: Pretend Pumpkin And Stachedancing

Fun Video Friday: Pretend Pumpkin And Stachedancing

We have dancing moustaches, YouTube spoilers, opportunist cats, the truth about pumpkin flavoured things, tissue animals and all you ever needed to know about farting in our round up of our best videos for you this week.