Web Video Industry News

Online video industry news and information about the internet video industry, including: online video search engine optimization, online video marketing, video advertising, video analytics, video industry technology, and news covering the tremendous growth of the online video industry.

2014: The Year Prankvertising Jumps the Shark?

2014: The Year Prankvertising Jumps the Shark?

2013 was the year of the prankvert but can that format survive into 2014 when the public are so aware of it? What other social video trends will emerge in 2014 and how can brands and video marketers and advertisers join in the conversation?

The Day In Online Video News And Views 22nd January 2014

The Day In Online Video News And Views 22nd January 2014

It’s not only Microsoft, EA are also paying YouTube personalities to promote new games. Elsewhere, Verizon move into online video, and Amazon may or may not be planning an OTT service. More on these and other stories of the last few days in online video, from ReelSEO.

New Old Spice Ads Ask Men to Take a Good Look at Themselves

New Old Spice Ads Ask Men to Take a Good Look at Themselves

If a friend sends you a link to check out flavoring for your soul patch, or where to buy a t-shirt that can hide your body fat and give you great muscle definition at the same time, then click on it and watch the latest video ads from Old Spice.

5 Best Branded Vines of the Week: 22nd January 2014

5 Best Branded Vines of the Week: 22nd January 2014

Ford made its debut on Vine this week with a delightful 6-second trip through the ‘Land of Vine’, Oreo went all trippy and eBay reminded us about its same-day delivery service so we didn’t have to brave the nasty weather out there.

How Bad Does Your ISP Suck at Streaming Video? Google Will Tell You

How Bad Does Your ISP Suck at Streaming Video? Google Will Tell You

YouTube aims to provide each user with a fast-loading video that never, ever buffers, but that’s not always possible due to outside factors, one of which is ISP performance. Now Google will tell you just how good or bad your ISP is when it comes to video playback.

SVOD to Overtake Premium TV in U.S. This Year?

SVOD to Overtake Premium TV in U.S. This Year?

Two trends are getting ready to converge because of the way we are changing how we watch video content. Premium TV subscriptions are dropping while subscription VOD users are rising. Are we going to see a going to be a platform dominance change, with SVOD taking the lead and perhaps push those channels into offering digital-only options.

Microsoft Is Paying YouTubers To Promote Xbox One

Microsoft Is Paying YouTubers To Promote Xbox One

A leaked report suggests that Microsoft struck a deal with gaming MCN Machinima to promote the Xbox on YouTube with the proviso that creators did not disclose details of any payments received. That potentially violates FTC rules for the companies involved.

Q&A: DJ Earworm on Music, Mash-ups and YouTube Rewind 2013

Q&A: DJ Earworm on Music, Mash ups and YouTube Rewind 2013

DJ Earworm is YouTube’s most successful mash-up DJ and the site chose him to create the soundtrack for YouTube Rewind 2013. He talks to ReelSEO about music, mash-ups, the ContentID system and why he’ll be happy if he never hears ‘Blurred Lines’ ever again.

Bite-sized BBC News Comes To Instagram Video

Bite sized BBC News Comes To Instagram Video

After confirmation that more viewers than ever are accessing their content via mobile devices, the BBC is trialing a new bite-sized news service on Instagram’s short-form video platform. Due to run for a month, the BBC are keen to see how the feature appeals to users of the site.

How Bad British Commentaries Bring On the Views and the LOLZ [Interview]

How Bad British Commentaries Bring On the Views and the LOLZ [Interview]

A bad British commentary of an NFL game has taken the internet by storm, with over 3.3 million views in 4 days. We talk to the creator about going viral on YouTube and beyond, and how American and British viewers have responded to the parody.

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