General internet video industry news and information about the online video industry, including: online video search engine optimization, online video marketing, video advertising, video analytics, technology, vlogging, video sharing, etc…
I recently covered the Chicago Interactive Marketing Associations’ panel discussion – Creative, Technology, Media, and Analytics. The panelists of senior industry leaders debated on how creative, technology, media & analytics are converging more in interactive video marketing; and how agencies can overcome the limitations of video measurement towards client buy-in.
Joost was what the creators of Skype went on to after it was sold. They’ve recently announced a new focus for the company, mainly they want to be a white box video platform and they’re working toward that goal now.
The new Joost will seek to allow media companies to create a branded video sharing presence for themselves. It seems that Joost wasn’t doing so well as a consumer-facing product, competing directly with YouTube, and so they’ve moved their aim at bigger potential clients. Meanwhile Hulu has taken the lead for high quality broadcast TV video online.
Damn it is hard to keep up with all the changes that Youtube has been launching. This is one that Im certain you will all be thrilled to hear about, because it means more HD.
You want to measure impact on retail sales of your product for your online video campaign on YouTube? Well now they’re helping you do that with a new overlay that can even help drive that impact deeper into your business and allow you to link off-site.
The Participatory Culture Foundation has been hard at work building up several services that make great use of online video. As such we at ReelSEO thought it was time that we took a look at them to see how they’re doing. The PCF is a non-profit organization that wants to build a new open mass medium platform that’s simple and easy to use.
Two projects – Miro and Make Internet TV are already up and running so I’ve decided to take a look into each and let you know what they’re all about and how they’re going along.
Earlier this year, I was contacted by Nico McLane for an interview on the subject of Video SEO. Nico was looking for specific guidance with regard to the topic of Video SEO. To give you a bit more background, Nico wrote the following in an early email correspondence;
“The subject of VIDEO SEO frustrates me because everyone is telling us we need it, but for who and for what benefit?”
In the past, I’ve written about how video ads perform when compared to traditional banner ads. Now, Google confirms the strong effectiveness of video advertising with a recently released a study via DoubleClick which states Rich media ad formats with video outperform all other types of ads by an overwhelming margin. According to the research video ads even outstrip Flash animation and can be the deciding factor on whether or not it’s a successful campaign.
In case you thought YouTube Channels 1.0 were shite, they’ve now given us version 2.0 (beta). But really, what’s in a name and version number?
Ok so YouTube is getting ready to release a new version of YouTube channels and they’re quite pleased with themselves overall. Thousands are already using the new Channels 2.0 but they’re continuing to add on to them and this week they’ve added a whole new slew of things including… channel ADS. If you are a Youtube Partner, you will be able to pile on a ‘full range of ads’ on your YouTube Channel. It’s about time!
Digitalsmiths claims to have a so-called ’skin detection algorithm’ that will allow users of the video search engine to search for dialogue, nude scenes and more… How peculiar.
With the iPhone 3GS out in the wild now it’s time for us all to get down to the business of iPhone video creation. Thanks to Kyte’s Mobile Producer you’ve now got a way to upload videos quickly right from the iPhone 3GS and they are the first to release a 3rd Party video publishing application in the App Store.
