Mobile Video

Mobile video – News, Tips, and trends for mobile video. Mobie video usage has taken off mobile broadband networks, 3G, etc… Combined with access to mobile devices like the iPhone, Palm, and other mobile devices capable of mobile video playback, mobile video proliferation has grown to new heights and continues to grow. Learn about the newest technologies and news related to mobile video at ReelSEO.

Publishers See Major Opportunity for Mobile Video Monetization [Report] mobile devices 225x170

Publishers See Major Opportunity for Mobile Video Monetization [Report]

Mobile video adoption is rapidly accelerating and viewing on mobile devices is consuming more and more share of all views and viewing time. But publishers aren't quite sure who it is that is watching their content on these mobile devices. Is this a problem of reporting or is it just that they have not done enough research into the topic? If you're pitching a mobile video initiative to a publisher, how are you presenting the audience break down and what kinds of questions are they asking? Perhaps, no one is asking the right ones.
YouTube: User Device Determines Viewing Behaviour youtube views mobile 260x170

YouTube: User Device Determines Viewing Behaviour

Pixability compiled some YouTube viewing numbers and then broke them down into device-specific categories to show that some screens get more views and viewing time. When it comes to mobile devices, Android and iOS dominate their competitors.
73% of TV Everywhere Views on Mobile Devices [Report] tv everywhere 260x170

73% of TV Everywhere Views on Mobile Devices [Report]

TV Everywhere is increasing according to Adobe who tracked 574 million-plus TV Everywhere video streams, more than doubling the amount of streams they tracked in 2012. Mobile devices are leading the way and iOS takes the largest portion of the views, of course.
Viddy to be Fullscreen Branded Mobile App Now? viddy fullscreen 260x170

Viddy to be Fullscreen Branded Mobile App Now?

Supernovae explode, flare up and then fade quickly, so it's an apt name for the company formerly known as Viddy, which was just purchased by YouTube Partner and MCN Fullscreen. I go beyond the dollar amounts to look at what it could all mean for Fullscreen.
Mobile Games Poised to be Next Big Thing for Video Advertising? candy crush mobile gaming 260x170

Mobile Games Poised to be Next Big Thing for Video Advertising?

50% of the US online population play games on their mobile devices, and ads on those games attract a click through rate (CTR) of, minimum, 1.5% globally. That's around 10 times higher CTR than display ads which spells out a big opportunity for brands.
Kaltura Offers Native Video App for Out of the Box Video Portal kaltura 260x170

Kaltura Offers Native Video App for Out-of-the-Box Video Portal

Open source video platform Kaltura has launched its new mobile video app which not only allow users to browse and view video but it also allows uploading of captured video, both live and pre-recorded. It's a single piece of software for a full-featured social video platform on mobile devices.
Video Ad Spend Up, Display And TV Ad Budgets Suffer [Report] adapttv report 260x170

Video Ad Spend Up, Display And TV Ad Budgets Suffer [Report]

Brands and agencies are more inclined than ever to throw their advertising budgets at online video advertising. 7 out of 10 marketing agencies are investing in mobile video ads on behalf of their clients and 43% of brands are using mobile videos to promote their products and services.
Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report] second screen android primetime 260x170

Second Screen Video Ad Viewing Peaks During Prime Time Hours [Report]

Viewers of online content are more likely to use their smartphones or tablets in the evening during the latter part of the week than any other time says a new report from Tubemogul. While this makes sense, it's interesting to see how iOS users are turning to their iPads rather than their iPhones during this time.
Just the Facts, Ma’am, About MixBit, Instagram and Vine Jack Webb 260x170

Just the Facts, Ma’am, About MixBit, Instagram and Vine

Some short and sweet facts about the extremely short-form video applications Vine, Instagram, and Mixbit. Who uses these apps, and what kind of content is thriving under these limitations? In all honesty, it's going to take awhile to figure out the "clear winner" of the three.
If Your Video Content Is Truly Compelling, Keep Calm and Go Long keep calm and go long 231x170

If Your Video Content Is Truly Compelling, Keep Calm and Go Long

There's a myth that you can't have a successful video if it's over 15 minutes in length (and some would say the bar is much lower). But long-form videos have a place, and can be hugely successful. They're no different from short-form videos if they're entertaining and compelling.
Can A Mobile Phone Shoot Business Videos? 42 Cell Phone Videos Thumbnail 1 NO BRANDING 260x170

Can A Mobile Phone Shoot Business Videos?

Using the camera in your phone to shoot a business video can be an attractive thing for people looking to create video on the cheap. Unfortunately, with these types of cameras, the limitations are such that there are very few instances when it makes sense to use them.