As brands continue to produce innovative short-form video content on Instagram and Vine, we take a look at 11 of the best mini-trailers and ads on the main micro-video platforms from the past month.
We've seen some fantastic video marketing campaign for the holidays, and here's our round up of the best Vines, Instagram, and Facebook videos of the 2014 festive season.
In a very short space of time, micro, or short-form video content has become a vital marketing vehicle for many top brands and creators. At ReelSummit 2014, we put together a stellar panel to analyse the current trends for micro-video and which direction it may be heading in. The panel discussed the state of the industry, and why and how brands should look to invest in short-form video content.
Nowadays, the average persons attention is fragmented across multiple screens and platforms, so marketers are in a kind of arms race to keep up, establishing footholds wherever they can. Vine, Twitter’s 6-second video application, has proved enormously popular, and savvy brands have already begun to establish themselves on the platform.
Hewlett-Packard does amazing things with oranges - on both sides of the Atlantic, Greenpeace turns to Lego to raise awareness of the devastation that an oil spill can bring, and we see how Red Bull literally gives you wings. Welcome to the best Vine videos of the week.
When it comes to social media, one of the most important things is to follow the viewers to where they are watching content the most. Vine is currently the best place to quickly grow an audience, so let's take a look at some of the best branded Vines of the past week.
Never mind that Germany beat Argentina 1-0 on a thrilling late game goal to become the first European team to prevail in a World Cup in the Americas. YouTube prankster Vitaly Zdorovetskiy was streaking and Lebron James caught it all for Instagram to see!
Welcome to the best Vine videos of the past week - now with a little added extra. Vine has updated its site to include information about how many times each individual Vine has been played, or looped as they call it. Loop counts highlight the amount of times a Vine has been viewed in full, on Vine itself and via embeds, and now we can see how much engagement a 6-sec clip is attracting.
With over 200 million active users per month, Instagram has come into its own as a social media power player. The site has been called the most effective social platform for business, so how do brands leverage it for video marketing? We bring you 7 solid tips.