Micro Video

Micro-Video Marketing Strategies for Brands on Vine & Instagram

Micro Video Marketing Strategies for Brands on Vine & Instagram

In a very short space of time, micro, or short-form video content has become a vital marketing vehicle for many top brands and creators. At ReelSummit 2014, we put together a stellar panel to analyse the current trends for micro-video and which direction it may be heading in. The panel discussed the state of the industry, and why and how brands should look to invest in short-form video content.

5 Ways You Should Be Using Vine for Video Marketing

5 Ways You Should Be Using Vine for Video Marketing

Nowadays, the average persons attention is fragmented across multiple screens and platforms, so marketers are in a kind of arms race to keep up, establishing footholds wherever they can. Vine, Twitter’s 6-second video application, has proved enormously popular, and savvy brands have already begun to establish themselves on the platform.

Best Branded Vines of the Week: 6th August 2014

Best Branded Vines of the Week: 6th August 2014

In this week's best branded Vines, we hit the red carpet with Delta, join our gaming friends on #PS4, wince along with Dollar Shave Club, drink along with Pepsi Max, and learn that girls only want one thing at Taco Bell.

Best Branded Vines of the Week: 31st July 2014

Best Branded Vines of the Week: 31st July 2014

Hewlett-Packard does amazing things with oranges - on both sides of the Atlantic, Greenpeace turns to Lego to raise awareness of the devastation that an oil spill can bring, and we see how Red Bull literally gives you wings. Welcome to the best Vine videos of the week.

Best Branded Vines of the Week: 16th July 2014

Best Branded Vines of the Week: 16th July 2014

When it comes to social media, one of the most important things is to follow the viewers to where they are watching content the most. Vine is currently the best place to quickly grow an audience, so let's take a look at some of the best branded Vines of the past week.

YouTube Prankster Vitaly Zdorovetskiy Makes World Cup Final Debut

YouTube Prankster Vitaly Zdorovetskiy Makes World Cup Final Debut

Never mind that Germany beat Argentina 1-0 on a thrilling late game goal to become the first European team to prevail in a World Cup in the Americas. YouTube prankster Vitaly Zdorovetskiy was streaking and Lebron James caught it all for Instagram to see!

Best Branded Vines of the Week: Now With Vine Loops!

Best Branded Vines of the Week: Now With Vine Loops!

Welcome to the best Vine videos of the past week - now with a little added extra. Vine has updated its site to include information about how many times each individual Vine has been played, or looped as they call it. Loop counts highlight the amount of times a Vine has been viewed in full, on Vine itself and via embeds, and now we can see how much engagement a 6-sec clip is attracting.

7 Tips for a Wildly Successful Instagram Video Marketing Campaign

7 Tips for a Wildly Successful Instagram Video Marketing Campaign

With over 200 million active users per month, Instagram has come into its own as a social media power player. The site has been called the most effective social platform for business, so how do brands leverage it for video marketing? We bring you 7 solid tips.

Best Branded Instagram Videos of the Week: 30th June 2014

Best Branded Instagram Videos of the Week: 30th June 2014

Football was the theme of the most popular branded Instagram videos of the past week, attracting over 270,000 likes between the top two. NatGeo brought us some beautiful slo-mo footage from the streets of Brazil, while FC Barcelona celebrated the life and times of Argentine superstar Lionel Messi. These, and other stand-out Instavids of the week.

5 Best Branded Vines of the Week: 26th June 2014

5 Best Branded Vines of the Week: 26th June 2014

We are in the thick of the World Cup, and many brands have been creating Vine content around the tournament. Sick of football? No problem, just try watching it via the medium of Lego, or wallow in nostalgia as Buzzfeed takes you on a journey through World Cup history. Watch these, and other great branded Vines of the past week.

7 Best Branded Instagram Videos of the Week: 24th June 2014

7 Best Branded Instagram Videos of the Week: 24th June 2014

Samsung shows off its impressive top-of-the-range home appliances, ToyotaUSA takes us places, Oreo tempts us with its berry cookie, Vans invite us to Surf City USA, and Gucci launches its new range of very expensive things. Welcome to the best Instagram videos of the past 7 days.