Youtube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

How To Outrank the Competition in YouTube Search [Reel Web #63]

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Over the past couple of weeks, there have been a ton of changes at YouTube including a major change to their search algorithm, new annotations functionality, testing of a completely overhauled site design, and a lot of other stuff.  In this week's ReelWeb, we take ...

YouTube Testing New Site Design Again: Here’s How to Preview It!

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What is certain in this world is death, taxes, and YouTube changing their site about every 5 minutes.  And also, not everyone will see the changes and it makes everyone else who knows their YouTube has changed seem crazy.  Heck, I have two laptops and ...

Using YouTube to Make 2012 Presidential Election Predictions

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I’m very confident that Internet marketers and video content producers can use YouTube to make 2012 presidential election predictions. And, by that, I mean you can use YouTube to make accurate 2012 presidential election predictions. How is this even remotely possible? According to RealClearPolitics, Mitt ...

Something Might Be A Bit Off About YouTube's 'On the Rise' Program, Here's Why

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I've been covering YouTube's "On the Rise" winners for awhile now, and I thought they were good, monthly reminders of what certain channels are doing in order to build an audience.  The thing is, like many things YouTube does, the program is a bit of ...

How to Spike Video Views via Special Channel Events - A Look at Captain Sparklez’ Minecraft Style

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When you look at certain YouTube channels, you'll see some healthy views here and there that number into the tens and hundreds of thousands.  You'll see a consistent amount of views across every video.  Every once in awhile, one will spike, and there's usually a ...

Battle of the Mobile Brands Dominates YouTube Top 10 Rankings

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Yes, the contest to win the World Series starts on Wednesday. And, yes, the struggle for the White House looks like it will be won or lost in 10 battleground states. But the competition that online video marketers are watching like a hawk is the ...

4 Ways to Evaluate Your Performance Beyond Video Views [Creator's Tip #61]

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There are a couple of ways that you can gauge how effective and successful your online video content really is.  A lot of people focus on video views for that (we've debated the value in views before), but that may not be the best way ...

How the Right Mix of Awkwardness and Hilarity Can Jump-Start a Channel

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What makes videos shoot into the stratosphere?  Well, talking to certain experts, it's usually something that is amazing, embarrassing, sexy, random, surprising, illuminating, spectacular, or relevant.  I think most of your Tosh.0, Ridiculousness, Ray William Johnson videos fall under the embarrassing category.  Now how can ...

YouTube's Changes Search Algorithm to Rank Videos Based on Time-Watched

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We all knew that YouTube was trying to get people to stay around on the site longer, and they were putting less emphasis on views with all the housecleaning a few months ago.  Several creators cried foul on the new YouTube, which saw their subscriber ...

When I Look at All These YouTube Original Channels, I See Ad Revenue

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A year ago, Robert Kyncl, YouTube’s Vice President and Global Head of Content, announced that nearly 100 new original content channels were coming to YouTube. A week ago, Kyncl provided an update on their original channel initiative stating on the YouTube Blog, “When we look at the ...

YouTube Associated Website Annotations, Allow Off-Site Linking in Your Videos

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On Friday, YouTube released a video featuring Dror Shimshowitz, the Head of Product for Creators and Curators.  Among some of the changes that were announced in this video were Merch Annotations, in which you can sell your merchandise (and only your merchandise) through annotated links ...

O'Romneybama Political Song Parody is Great Example of Tent-Pole Programming in Action

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I was able to talk to comedian/actor Jim Meskimen awhile back.  He uses YouTube very well and still comes out with great content, all promoting his show, "JIMPRESSIONS" that he does around the country.  After my interview with him, he kindly sent me a DVD ...

Teacher's Extra Credit - 10 Steps to Create Your Educational Channel on YouTube : The EDU Playbook

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YouTube recently released a new playbook, the YouTube EDU Playbook Guide.  They are beginning to narrow down their playbooks into more specific areas.  The last one was for brands, and it was a sort of mini-Creator Playbook.  All playbooks are going to take pages from ...

YouTube InVideo Programming: How to Apply In-Player Branding Across All Your Videos, Instantly

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YouTube keeps adding cool stuff out of nowhere and not announcing the changes.  I get this odd feeling that the YouTube staff gets very excited about releasing a new feature and taking bets on how long it takes before someone notices.  Within the last 24 ...

How to Build a YouTube Creator Network in Your Niche [Creator's Tip #59]

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As we all know, YouTube has become much more than just a website to merely consume video content.  It's the second largest social site with a huge, valuable community of creators, viewers, lurkers, and everyone in-between. Youtube networks have been popping up left and right ...

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