Youtube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

The Ultimate Guide to Optimizing YouTube Closed Captions for E-commerce [Step-by-Step Tutorial]

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The emergence of YouTube as an e-commerce selling tool has been well documented on ReelSEO as far back as 2010 with "Video E-Commerce and Video SEO for Retailers". Many experts have blogged about using the power of YouTube to promote products and burnish brands. My ...

YouTube Officially Launches Associated Website Link Annotations - Link Directly to Your Site

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Not long ago, YouTube announced they would be launching associated website annotations.  The program has only been in pilot mode for the last few weeks, but now it's totally here.  Partners in good standing who declare their YouTube channels the official representation of their brand ...

Even Hulu and Comedy Central Have a YouTube Channel: Here's Why

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I’ve been teaching YouTube training courses and workshops since April 2007. In the early days, I was frequently asked by internet marketers and video content producers, “How do I convince my CMO that we need to create a YouTube channel?” Many of these people were ...

YouTube Unleashes Original Channels Initiative in Japan

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YouTube has launched original channels in Japan, according to the YouTube Japan Blog (you'll need Google Translate, and then you'll need to sort of be able to translate what Google translate says).  Apparently, YouTube has struck a deal with 13 different producers, including established channels ...

YouTube Opens Production Studio Space in Los Angeles for Creators

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Back in July, YouTube opened up a creator space in London.  What the space offers is a place where creators can collaborate with other partners, learn new things, have access to high-quality equipment and studios.  Today, they are announcing a new space in Los Angeles, ...

YouTube Updates: Google+ Page Integration for Brands, Merchant Annotations, and TV AirPlay (Reel Web #66)

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On this week's Reel Web, Tim gives an overview of several recent updates and new features launched at YouTube including over the past week.  Just yesterday we reported that you will now be able to link your YouTube channel to a Google+ brand page so ...

Multi-Admin User Capabilities Finally Coming to YouTube with Google+ Page Integration?

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Over the summer YouTube made it possible to associate your Google+ profile with your YouTube account, using your real name instead of some anonymous handle.  This obviously would be awesome for some, and not-so-awesome for others, and you've probably seen a prompt over the past ...

Fullscreen Offers Network Insights for Video Creators: Interview with Ezra Cooperstein

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Fullscreen has only been around for about two years, but they have snapped up some impressive talent for their Creator Network in a short time.  Boasting such channels as Michael Buckley (WHATTHEBUCK), Lindsey Stirling (lindseystomp), Five Second Films (5secondfilms), Megan Nicole (megannicolesite), Tyler Ward (tylerwardmusic), ...

YouTube Merch Annotations Now Available to All Partners in Good Standing

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Recently we talked about an announcement from YouTube where creators could use off-site annotation links, which would allow viewers to go straight to a website from links in the video.  Another announcement came in the form of Merch Annotations, in which creators could merchandise and ...

How YouTube Develops and Designs New Site Features through Experimentation [Reel Web #64]

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This week on the Reel Web, we share some insight from YouTube regarding how they go about testing and experimenting with new site designs and features.  We also talk a bit about YouTube's original channel initiative and their recent decision to re-invest in some channels ...

Tutorial: How-to Create a Custom End Slate for Your YouTube Videos [Creators Tip #64]

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Creating a custom, interactive end slate (A.K.A. tail slate, outro, end screen) for the end of your YouTube videos is something that I recommend in all of my talks and to all my clients looking for best practices in YouTube marketing.  They offer a great way to ...

Reviewing YouTube's Experimental UI Design and New Video Upload Features [Reel Web #64]

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YouTube is at it once again with multiple updates and changes in recent weeks. On this week's Reel Web weekly video news episode, we review several major changes that YouTube has made to the video upload process in the past week or so that you should ...

What's the Ideal Length for a YouTube Marketing Video? A look into Video Duration vs. Social Sharing

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David Waterhouse, the Head of Content for Unruly Media, has just compiled some interesting stats on the average length of the ads in the Top Global Video Ads Chart. It ranks brands’ social videos worldwide based on the amount of times content has been shared on ...

YouTube Custom Thumbnails and Tags Made Easier with New Upload Features

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So in the midst of testing out a brand new YouTube, creators have also been given a few more things to work with during their video uploading.  These are some minor changes, but they add convenience to the process.  Announced on the YouTube Creator Blog, ...

8 Simple Ways to Build & Grow Your YouTube Audience [Creator's Tip #63]

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Online video creators thrive when spending time developing new content ideas to entertain and grow their audiences.  After all, being creative is what drives creative people.  However, to be 'reel' successful, it's just as important for creators to focus their time and energy on building ...

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