Youtube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

8 Inventive Ways to Promote Your YouTube Channel Offline

8 Inventive Ways to Promote Your YouTube Channel Offline

While most of the strategies used for promoting your YouTube channel are online and involve using the internet, there are still opportunities to use other mediums to market your brand offline. We take a look at 8 ways of doing this that you may not have thought of.

Changing YouTube Channel Name, Mass Likes, and Associated Annotations [TubeTalk #28]

Changing YouTube Channel Name, Mass Likes, and Associated Annotations [TubeTalk #28]

How do you change your YouTube Channel name? How do you use the VidIQ Vision “Mass Like” button? How do you use associated website annotations? We answer these questions and more this week on ReelSEO TubeTalk, the best podcast for YouTube Video Marketing Tips.

How TechSmith Optimizes YouTube Custom Thumbnails For Viewers

How TechSmith Optimizes YouTube Custom Thumbnails For Viewers

There are many recommend steps to optimizing a YouTube channel, including creating custom thumbnails. TechSmith explains how it created custom thumbnails that also work as an organizer to help viewers find what they are looking for. Optimizing custom thumbnails created a more polished and cohesive YouTube channel experience for TechSmith subscribers. .

Own Goal? Fan-made Coca-Cola Videos Score Over Branded World Cup Ads

Own Goal? Fan made Coca Cola Videos Score Over Branded World Cup Ads

On YouTube, brand videos site side-by-side with user-generated, or fan-made videos. These independent creators may choose to make videos supportive of the brand, or they may act as detractors. Coca-Cola has a very active World Cup ad campaign running on YouTube, but one fan-made video is catching all the views. And the brand aren’t responding to this particular meme.

Hero, Hub, Hygiene: A Cheat Sheet for YouTube Brand Strategy [Infographic]

Hero, Hub, Hygiene: A Cheat Sheet for YouTube Brand Strategy [Infographic]

YouTube has over one billion unique visitors each month, but it’s underutilized by brands. YouTube has been educating brands on a new content strategy framework called “Hero, Hub, Hygiene”, which outlines the types of videos the site recommends they create for their channel to grow organic viewership and subscribers. We take a look at a new cheat sheet for that strategy.

Fan-Made Video Game Content Crushing Brands on YouTube by 19-to-1

Fan Made Video Game Content Crushing Brands on YouTube by 19 to 1

Gaming walk-throughs are one of the most popular verticals on YouTube, but did you know that views of videos from independent creators vastly outnumbered those released by game publishers, even accounting for all paid promotions of those videos on YouTube? This ratio was remarkably consistent across the board, with earned media averaging 95% of all video game views. In other words, YouTube users watched fan-made videos over brand-made videos at a rate of 19 to 1!

TrueView Formats, Vimeo vs. YouTube, and YouTube Email Notifications [TubeTalk #27]

TrueView Formats, Vimeo vs. YouTube, and YouTube Email Notifications [TubeTalk #27]

On this week’s ReelSEO Tubetalk podcast we discuss the type of ad formats for AdWords for Video, also known as TrueView advertising. We also tell you how you can get an email notification when a YouTube channel releases a new video, and we contemplate the pros and cons of YouTube vs Vimeo for business videos.

GoPro: One of the Biggest YouTube Success Stories Ever

GoPro: One of the Biggest YouTube Success Stories Ever

GoPro may be one of the biggest YouTube success stories ever. In 2011, the company generated revenue of $234.2 million, by 2013, the figure was $985.7 million. In 2013, their customers uploaded approximately 2.8 years worth of video featuring ‘GoPro’ in the title to YouTube, and GoPro focused video content generated 1 billion views last year.

YouTube Embeds, Skippable Ads, and Video Topics [TubeTalk #26]

YouTube Embeds, Skippable Ads, and Video Topics [TubeTalk #26]

How do you customize the YouTube embed player? What do skippable ads mean for YouTube marketers, creators and users? How to develop an advice series for your channel? We answer these questions and more this week on ReelSEO’s TubeTalk podcast.

Hump Day vs. State Farm Jake in the Battle of YouTube Memes

Hump Day vs. State Farm Jake in the Battle of YouTube Memes

The challenge for the car insurance business is that talking about their products is kind of boring. So insurers have taken to TV, and to YouTube, with humorous ads that will make their name memorable with viewers. On YouTube, these videos have the added benefit of being shared, re-uploaded, or even re-enacted by people who enjoy them, but who is winning the battle of the memes?