Youtube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

How to Create YouTube Thumbnails that Attract Viewers [Creator's Tip #77]

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When creating a video thumbnail, do you create something that you would actually click yourself? How do you create custom thumbnails that cut through the clutter and entice the viewer to want to see more? This week's Creator's tip tutorial will show you 5 tips for creating thumbnails that attract viewers.

YouTube Creates Country Music Channel for Twang Fans

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Yesterday, YouTube launched a country music channel.  Now, for many of you, country music is like hearing fingernails scratch a chalkboard, and even though I'm a Nashville native, it isn't my favorite type of music, either.  However, millions enjoy country music all over the world, ...

YouTube Rolls Out Bulk Actions: Multi-Video Management Made Easy

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If you have a lot of videos to update in your Video Manager, going through them one-by-one to make the same update over and over again can be incredibly tedious.  Well, now YouTube has introduced "Bulk Actions" to the fray, where you can now select ...

YouTube's New Channel Design is Live for a Few Creators

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Seven YouTube channels now have the new channel layout that we talked about last week, and we appear to be heading for even more "Google-plussing" of the site, as these channels all have mostly a plain white background with a simple banner at the top, ...

YouTube Addresses Funky January Video View Counts

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Earlier this month, you might have noticed a crazy spike in views from mobile devices, and you may have noticed just in the past week a low view count compared to all your other social data (comments, likes, favorites).  Well, YouTube has just announced that ...

How to Get YouTube Subscribe Buttons for Your Website [Creators Tip #76]

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In the past we've talked about the idea of having a separate video website for your YouTube content, benefits and drawbacks of having a video website on your own versus as a YouTube channel, and ways you can use the two to work together.  Along ...

YouTube Preparing for Another Channel Design Overhaul

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It's only been 6 weeks since YouTube announced their last set of major design changes but they've been super busy in the meantime and there are more updates on the way. YouTube made it clear back on the 12th of December that they wanted to improve ...

Why Smosh Is #1 and Your Audience Belongs to Them

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Smosh is many things. A comedy brand from longtime YouTubers Ian Hecox and Anthony Padilla. The #1 most subscribed channel on YouTube. The only channel to reach 7 million subscribers. And a channel with 2 billion views. So who's house is it? Smosh's house. Their ...

8 Ways to Brand Yourself on YouTube

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How do you develop a brand on YouTube?  It definitely takes more than just an awesome logo.  Why is branding important?  You want to give people something familiar and recognizable in which to attach your content so that viewers will likely want to check out ...

HOW TO: Use Annotations to Increase YouTube Views, Rankings, and More [Creator's Tip #74]

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On this week's Creator's Tip, we collaborated with Matt Ballek of VidiSEO to share with you some of the top reasons why you should be utilizing annotations regularly in your videos and to show you several tips and tricks to use YouTube's annotations effectively to increase video views, subscribers, and rankings.

Is YouTube Marketing Less Popular than Colonoscopies and Root Canals?

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Last week, a national poll by Public Policy Polling (PPP) found that Congress only has a 9% favorability rating with 85% of voters viewing it in a negative light. Now, if that’s what PPP had reported, no one would have noticed. However, the pollster decided ...

SMOSH Passes Ray William Johnson for #1 Subscribed YouTube Channel

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Over the weekend, SMOSH became the #1 subscribed YouTube channel, and as of this writing has 6,823,489 subscribers to Ray William Johnson's 6,810,751.  SMOSH has built a big channel over years of YouTube presence, which is not the kind of story we hear that much ...

How to Diversify Your YouTube Income and Create Products for Your Audience [Creator's Tip # 73]

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Most YouTube creators rely on Adsense as their primary source of income from their videos, but you can earn a lot more money from your YouTube audience by developing a product to sell to them. Often this is an information product of some sort and ...

The Berklee College of Music YouTube Marketing Story

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Berkleemusic is an online music school that is part of the Berklee College of Music.  Hailing from Boston, their online college been around for 10 years or so, and they are the world's largest online music school, teaching 30,000 students in over 130 countries.  They ...

An Inside Look at YouTube Multi-Channel Networks & How They Work [Creator's Tip #71]

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Throughout the past year, we've witnessed the rapid rise of online video studios and multi-channel Youtube networks. Companies that were relatively unknown just a few years ago have become established as major video programming brands with thousands of network channel partners and billions of cumulative ...

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