Youtube Marketing & YouTube SEO
The latest news, trends & tips for YouTube, including YouTube marketing and YouTube SEO. Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.
When Common Craft pivoted their business into a educational video subscription service, a bit of a void was left in the universe. You see, Common Craft made the absolute best "explanation videos" around--their "Twitter In Plain English" was featured on Twitter's home page for ages as the service was growing in its early days. But ...
Throughout the year, we jump on video success that amounts to how many times they are seen. We've covered all the videos from around the world that had the most views, and some that didn't make those lists, and we get the idea that if the video doesn't meet some certain criteria that we can ...
With the Iowa caucuses taking place on Jan. 3, 2012, and the New Hampshire primary being held a week later on Jan. 10, 2012, the Republican presidential candidates can be excused for not focusing on another contest that helped Barack Obama win the presidency of the United States in 2008. No, I’m not talking about ...
Lest we Americans forget, YouTube is a global enterprise. We've seen in the past couple of years, but especially this year, how the film industry doesn't rely as much on domestic box office to measure its success anymore. YouTube has been entering new territories and it's important to remember that when we make videos, we ...
We're all pretty familiar with YouTube's subscription feature that lets viewers easily subscribe to our channels and new content we upload here to YouTube, but what if most of our audience is outside of YouTube? What if YouTube subscribers isn't really the best option for our video content? Thankfully, there's another way viewers can subscribe ...
The YouTube Creator Playbook is an awesome guide to follow when making your videos. Covering every section of it was enlightening and maddening all at once. The Playbook offers great information, and then forgets that not everyone can do some of the things they suggest (custom thumbnails are the bane of the Playbook's existence). Overall, ...
YouTube today announced YouTube Slam, a new "experiment" they cooked up with Google Research. On the surface, it's a pitch to fans to be a part of creating the next viral video sensation--the YouTube blog post says you can help discover the next Charlie Bit My Finger or Surprised Kitty. Each week, featured new videos ...
Any online marketing or SEO professional that dabbles in search work spends most of their time trying to help websites and other content claim a good ranking in the search results. We spend most of our time talking about that side of search as well. But if you're anything like me, you spend a lot ...
So what have we learned from The YouTube Creator Playbook over the past three months? I'll tell you what I got most out of it. Being a success on YouTube requires more than making great content and simply uploading it to the site. In fact, even those people who stumbled into YouTube viral success had ...
A few days ago Google caused a sensation, and cost millions of businesses lost productivity, with a little search Easter egg called "Let It Snow." Typing that exact phrase into the search box caused the page to snow on the results, and you could draw in the "snow" after it fell on the page. And ...
Sometimes it's difficult to get views from inside the crowded space of YouTube, so looking outside YouTube can sometimes be an effective way to get targeted viewers to your videos from your niche to discover your content. In this week's Producer Tip video we give you a strategy for how to approach blogs, forums, and ...
YouTube seems to have adopted Google’s talent for slipping in quirky new ad placement algorithms with barely a note on the fridge about what’s going on. In my job with an online competitive intelligence (SpyFu) company, I often hear about the sudden changes on the Google side. Since I'm usually the one at the company ...
This week there's a lot of little news along with a couple big news items, including what Mark Burnett is doing with his upcoming reality TV shows to make them more social and interactive and the new YouTube app for Xbox Live. We look at both of these, especially the new YouTube app and several ...
According to a new thread last week over at the Google forums, YouTube is in the midst of making some changes to the YouTube Friends and Subscriptions system. Many users have become confused on the intended differences and uses for the two, and the hope is that the new set up will make things more ...
We've gone over some of the new design changes to YouTube's channels, video Manager, homepage and more in past episodes. This week we want to look at the actual content you display on your channel and how to use it to make a positive first impression on new visitors who are checking out your videos. ...
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