YouTube is the largest video site on earth. Learn youtube video marketing tips and techniques for marketing YouTube videos and YouTube channels. We do our best to keep up with the latest news, trends, strategies and tactics for YouTube marketing and we like share our insight with ReelSEO readers. Our goal is to share best practices for marketing via YouTube and to learn a little while doing it.
As part of the Search Engine Strategies San Jose Conference & Expo last month, YouTube and Google sponsored a day long event with ClickZ, the Social Media & Video Strategies Forum which featured a variety of speakers who explored the successes and failures experienced by companies, celebrities, and politicians in using video in the online social sphere. We had the opportunity to speak with Kristin Kovner, Industry Marketing Manager with YouTube about their sponsorship of the track and what’s new and exciting with YouTube.
YouTube is giving us all some more insight into what’s going on with our videos. They just boosted their analytics tools (YouTube Insight) with three new features including stats on mobile users, subscribers and my favorite – discovery over time.
At SES San Jose 2009 last month, we had a chance to chat with our friend Greg Jarobe, co-founder of SEO-PR and author of “YouTube Marketing – An Hour a Day.” Greg talks about YouTube and why internet marketers and search marketing professionals would be mistaken to ignore the power of YouTube Marketing.
You may have read our post titled, “What’s Your Online Video SEO Reputation Worth?” about the brand, trademarks, and reputation management session at SES San Jose 2009. We caught up with Sage Lewis, President of SageRock Digital Marketing after he was done moderating this informative session.
As an independent consultant, I am involved in a number of projects for setting up either partner or brand channels on YouTube. The most frequently asked question I get from brand or content owners is: “How does a YouTube brand channel help me in getting more traffic on my site?“
Although one can argue on the necessity of that requirement in a distributed world, so far, the way Google sells brand channels does not help much in answering that question.
In my consulting experience I often encounter business owners who struggle mightily to get up to speed on this Social Media revolution that seems to be happening right at their feet while they are focused on keeping all their balls in the air above them. Their need to successfully incorporate this “new world” into their business model is overshadowed only by the desire to speed the learning curve and avoid making mistakes which could otherwise be averted.
At the SES San Jose 2009 Conference, I had the chance to catch up with someone I have followed for many years in the SEO space, Aaron Wall. For those of you that do not know Aaron, he is the founder of SEOBook.com. SEOBook is a great resource for SEO and SEM training, how-to’s, tools, etc… Aaron started very early on leveraging videos on the website to help explain SEO. In fact, if you are looking to learn a bit about SEO and SEM, there is a great section on their site with free search engine marketing videos.
I asked Aaron to tell us a little bit about SEOBook.com and his experience with video, as well as to give us a few tips for Video SEO.
At the Search Engine Strategies conference in San Jose last week, we captured some great interviews with industry leaders and conference speakers. The following is an interview with Matthew Liu, Product Manager for YouTube. Matt talks with us about best practices for optimizing videos that are published to youtube.
You want a great read? Check out Nalts’ article entitled “Seven Secrets YouTube Doesn’t Want You To Know!” It’s full of some great insight on how YouTube works and how it has changed and evolved. Some of this knowledge comes courtesy of Nalts’ first-hand experience as a YouTube user. Some of it comes through some relationships he has with some insiders (I’m sure they were whispering when they told him some of this stuff).
YouTube seems to think that we’re not exactly up to speed on what it is they are doing over there. Apparently they don’t like the pigeonhole they have been put into as just user-generated, short-form, low-quality, freely available video with no revenue channels or monetization (not that we ever said they were any of that mind you). So in an effort to help change people’s attitudes they did a little myth busting of late. I’ve pulled that together with some other stuff to help you see the ‘Reel Deel” over at YouTube.
Damn it is hard to keep up with all the changes that Youtube has been launching. This is one that Im certain you will all be thrilled to hear about, because it means more HD.
Got a news source that is already included in Google News? Want to partner with YouTube as a video news supplier? Then you might just be in luck if you’re one of the 25,000 lucky news agencies that have been invited to do so. If not, well then just read on.
