Youtube Marketing

The latest news, trends & tips for YouTube, including YouTube marketing, advertising, SEO and more… Here we share best practices maximizing YouTube, whether that means getting engagement, views, shares, conversions, or optimizing videos on YouTube for search, we’ll teach you all we know. We’ll keep you up to date on all the newest YouTube trends, features, strategies and best practices for YouTube videos and YouTube channels.

Did YouTube’s Own Advertising Campaign Pay Off For the Site?

Did YouTubes Own Advertising Campaign Pay Off For the Site?

Earlier this year, YouTube ran an ad campaign to promote three of the biggest YouTube stars with ads appearing across TV, magazines, and out-of-home advertising as well as on Google-owned properties. The three partners that YouTube chose to feature for the first phase of this ad campaign were Michelle Phan, Bethany Mota, and Rosanna Pansino. So, how did it work out?

7 Steps to Success on YouTube from Those That Know [VidCon 2014]

7 Steps to Success on YouTube from Those That Know [VidCon 2014]

If you want to succeed in online video, whatever your goal, you need to take the extra step and go the extra mile with your content. What are those steps? We have 7 for you right here, straight from YouTubers who know what they are talking about.

YouTube Rolling Out 60FPS Video, New Creator Tools

YouTube Rolling Out 60FPS Video, New Creator Tools

YouTube has announced lots of new features, and the site’s new functionalities include the ability to upload video at 48 and 60 frames per second, something that the video-game streaming community has long been calling for. There’s a raft of new tools for creators too, including more opportunities to monetize.

Video SEO, Playlist Thumbnails, and YouTube’s Future [TubeTalk #29]

Video SEO, Playlist Thumbnails, and YouTubes Future [TubeTalk #29]

What are the top 3 factors that influence YouTube video SEO? How do you change your Playlist custom thumbnail image? What does YouTube’s future hold? We answer these questions and more on this week’s ReelSEO TubeTalk podcast.

Goodbye YouTube InBox, Hello Google+ YouTube Messages

Goodbye YouTube InBox, Hello Google+ YouTube Messages

Get ready YouTubers for there is yet another change to the site, and to the way you interact with others. The YouTube InBox has gone, replaced with a new feature called “Messaging”. The old InBox is read-only as of next week, although all users will still have the ability to read, and download their old correspondence, if only for a limited time.

Luxury Watches on YouTube: How Brand Videos Influence Fan Videos

Luxury Watches on YouTube: How Brand Videos Influence Fan Videos

We looked at the YouTube footprint of seven luxury men’s watches, and found that like other successful YouTube brands, high rates of social actions correlated highly with community-created videos.

8 Inventive Ways to Promote Your YouTube Channel Offline

8 Inventive Ways to Promote Your YouTube Channel Offline

While most of the strategies used for promoting your YouTube channel are online and involve using the internet, there are still opportunities to use other mediums to market your brand offline. We take a look at 8 ways of doing this that you may not have thought of.

Changing YouTube Channel Name, Mass Likes, and Associated Annotations [TubeTalk #28]

Changing YouTube Channel Name, Mass Likes, and Associated Annotations [TubeTalk #28]

How do you change your YouTube Channel name? How do you use the VidIQ Vision “Mass Like” button? How do you use associated website annotations? We answer these questions and more this week on ReelSEO TubeTalk, the best podcast for YouTube Video Marketing Tips.

How TechSmith Optimizes YouTube Custom Thumbnails For Viewers

How TechSmith Optimizes YouTube Custom Thumbnails For Viewers

There are many recommend steps to optimizing a YouTube channel, including creating custom thumbnails. TechSmith explains how it created custom thumbnails that also work as an organizer to help viewers find what they are looking for. Optimizing custom thumbnails created a more polished and cohesive YouTube channel experience for TechSmith subscribers. .

Own Goal? Fan-made Coca-Cola Videos Score Over Branded World Cup Ads

Own Goal? Fan made Coca Cola Videos Score Over Branded World Cup Ads

On YouTube, brand videos site side-by-side with user-generated, or fan-made videos. These independent creators may choose to make videos supportive of the brand, or they may act as detractors. Coca-Cola has a very active World Cup ad campaign running on YouTube, but one fan-made video is catching all the views. And the brand aren’t responding to this particular meme.

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